Sourced statistics

53 sourced smartphone usage statistics: ownership, screen time, apps, mobile shopping, phone payments and upgrades from Pew, ITU, GSMA, Sensor Tower and IDC.

52 sourced consumer electronics statistics on PCs, tablets, wearables, TVs, earbuds and device ownership from CTA, IDC, Gartner, Omdia, Counterpoint and Pew.

52 sourced wearable technology statistics: smartwatch and earbud shipments, ownership and health tracking from IDC, Counterpoint, Omdia, Rock Health, Apple and Garmin.

54 sourced smart home statistics: device adoption, smart speakers, security cameras, robot vacuums and privacy from Parks Associates, IDC, EIA, Eurostat and NIST.

49 sourced furniture and home goods statistics: store and online sales, home sales, mattresses and tariffs from the Census Bureau, NAR, Wayfair, IKEA and ISPA.

53 sourced fashion ecommerce statistics on online clothing sales, returns, fit, resale and textile waste from Eurostat, NRF, ThredUp, EPA and more.

53 sourced fragrance and perfume statistics on market size, prestige sales, online share, sampling and habits from Circana, Coty, L'Oréal, Puig and YouGov.

52 beauty industry statistics for 2025 and 2026: market size, fragrance, skincare, online sales, spending and MoCRA, from L'Oréal, Circana, BLS and FDA.

55 credit card debt statistics for 2026: total balances, APRs, delinquency and debt by age, from the New York Fed, Federal Reserve, CFPB, TransUnion and Experian.

54 online fraud statistics for 2025 and 2026: shopping scams, card-not-present fraud and chargebacks, from the FTC, FBI, UK Finance, EBA, Nilson and Visa.

54 personal savings statistics for 2025 and 2026: saving rates, emergency funds, savings account rates and UK saving, from BEA, the Fed, FDIC and ONS.

53 inflation and consumer price statistics for 2026: US CPI by category, food, shelter and apparel prices, euro area and UK inflation, from BLS, Eurostat and ONS.

52 buy now, pay later statistics for 2025 and 2026: usage, late payments, market size and satisfaction, from the Fed, CFPB, FCA, Affirm, Klarna and Adobe.

52 digital wallet statistics for 2025 and 2026: mobile wallet adoption, contactless, PayPal and Cash App volumes, from the Fed, ECB, Visa and Worldpay.

50 consumer spending statistics for 2025 and 2026: PCE, household budgets by category, confidence, debt and holiday spending, from BEA, BLS and ONS.

54 sourced small business statistics: counts, jobs, openings, survival rates, online sales, AI use and financing from SBA, Census, BLS, DBT and the Fed.

53 sourced cart abandonment statistics: average rate, reasons, device, industry, checkout length and recovery emails from Baymard, Klaviyo, Omnisend and DHL.

53 sourced mobile commerce statistics: mobile share of sales, conversion by device, wallets, apps and page speed from Adobe, Salesforce, Contentsquare and Google.

52 sourced ecommerce statistics: U.S. and global online sales, share of retail, categories, cross-border and marketplaces, from Census, UNCTAD, Eurostat and more.

48 sourced social commerce statistics: TikTok Shop sales, live shopping, influencer purchases and social referrals from Pew, Meta, Adobe, IAB and Momentum Works

46 Shopify statistics for 2025 and 2026: GMV, revenue, Shopify Payments, store counts, apps and BFCM, from Shopify filings, Store Leads, Adobe and more.

54 sourced fitness and gym statistics: membership, activity levels, apps and wearables from CDC, WHO, HFA, Sport England, Planet Fitness and Peloton.

53 sourced sleep statistics on sleep duration, insomnia, sleep aids, trackers and mattress spending from the CDC, NIH, AASM, National Sleep Foundation and Oura.

55 sourced travel statistics: global arrivals, U.S. travel spending, air passengers, online booking and travel insurance from UN Tourism, IATA, BTS and TSA.

54 sourced parenting statistics: cost of raising a child, childcare prices, births, baby product sales and screen time from USDA, CDC, ONS, Pew and Circana.

54 online learning statistics for 2025 and 2026: course platforms, language apps, adult learning and edtech funding, from Coursera, Duolingo, NCES, Eurostat, OECD and Pew.

54 online grocery statistics for 2025 and 2026: online share, delivery apps, meal kits and basket size, from Brick Meets Click, FMI, Instacart and DoorDash.

54 retail sales statistics for 2026: US totals, store versus online, retail jobs and store closures, from Census, NRF, ONS, Eurostat and Coresight.

53 holiday shopping statistics for 2025 and 2026: Black Friday, Cyber Monday, online spend and gift budgets from Adobe, NRF, Salesforce, Deloitte and ONS.

53 subscription statistics for 2025 and 2026: spending, churn, streaming, boxes and cancellation rules, from CNET, Recurly, Zuora, Deloitte, Antenna and the FTC.

52 sourced online shopping statistics on who buys online, devices, returns, delivery and BNPL, from Eurostat, the Census Bureau, ONS, Pew and the Federal Reserve.

49 sourced product returns statistics: return rates, cost, fraud and online versus in-store returns from NRF, Appriss Retail, Narvar, Loop and the Census Bureau.