Social Commerce Statistics 2026
This page collects 48 figures on social commerce: how many people use the platforms that sell, how big TikTok Shop has become, how live shopping and shoppable video perform, how often people buy on an influencer's advice, and how much social media drives retail sales and ad budgets. Most figures describe 2025 and 2026; two Capgemini figures come from a late 2024 survey. Sources include Pew Research Center, DataReportal (Kepios), Meta, Pinterest, Momentum Works, TikTok, PYMNTS Intelligence, Sprout Social, Salsify, Capgemini, Adobe, Salesforce and IAB. Usage and purchase surveys are mostly U.S.; platform and TikTok Shop totals are often global.
By the Comredix review desk · Updated November 13, 2026 · 48 numbers drawn from 13 publishers and reports
Short answer
TikTok Shop sold an estimated $15.1 billion in the U.S. in 2025, up 68% (Momentum Works), and 56% of U.S. consumers buy something an influencer recommended at least once a year (PYMNTS Intelligence). Yet social media referrals drove only 4.6% of U.S. holiday 2025 online revenue (Adobe), while U.S. brands were set to spend $37 billion on creators in 2025 (IAB).
Headline numbers
- $15.1 billionTikTok Shop's U.S. gross merchandise value reached an estimated $15.1 billion in 2025, up 68% from $9 billion in 2024, according to Momentum Works.Momentum Works
- $64.3 billionTikTok Shop's global GMV reached an estimated $64.3 billion in 2025 across 16 markets, up 94% year over year.Momentum Works
- 56%56% of U.S. consumers make at least one influencer-recommended purchase a year, and 12% do so more than six times, according to a January 2025 PYMNTS Intelligence survey.PYMNTS Intelligence
- 80%80% of U.S. Gen Z consumers buy something based on an influencer at least once a year, against 28% of baby boomers (2025).PYMNTS Intelligence
- 4.6%Social media referrals drove 4.6% of U.S. online holiday revenue in 2025, up from 3.3% in 2024, according to Adobe Analytics.Adobe
- $37 billionU.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year, according to IAB.IAB
- 37%37% of U.S. adults used TikTok in 2025, up from 21% in 2021.Pew Research Center
- 14%Livestreams accounted for 14% of TikTok Shop U.S. GMV in 2025, up from 10%, while videos contributed 50% and the Shop tab 36%.Momentum Works
Reading the numbers
Social platforms reach most of the world. Kepios counts 5.66 billion social media user identities, Meta reaches 3.64 billion people a day, and Pinterest reports 661 million monthly users. In the U.S., Pew Research Center finds half of adults on Instagram and 37% on TikTok, up from 21% in 2021, with the youngest adults far ahead of older ones.
TikTok Shop is the clearest case of selling inside a feed. Momentum Works estimates U.S. GMV of $15.1 billion in 2025, up 68% from $9 billion, and $64.3 billion worldwide. Sales are concentrated: more than 2,000 U.S. stores passed $1 million in GMV while more than half sold nothing. TikTok itself reported more than $500 million in U.S. sales over the 2025 Black Friday weekend, and livestream sellers grew sales 84%.
Influence is wider than direct checkout. PYMNTS Intelligence finds 56% of U.S. consumers buy on an influencer's recommendation at least once a year, rising to 80% of Gen Z, and Sprout Social finds 76% of social users say social media shaped some recent purchases. Stricter questions give lower numbers: Salsify finds 23% made a purchase because an influencer recommended it. Nearly all influencer buyers, 95% in the PYMNTS data, check other sources first.
At the retailer's checkout, social media's measured share stays small but is rising. Adobe credits social referrals with 4.6% of U.S. holiday 2025 online revenue, up from 3.3%, plus 20.4% for affiliates and partners, which include influencers. Salesforce puts social at 16% of shopping traffic. Budgets are moving anyway: IAB expects U.S. creator ad spend of $37 billion in 2025, and Meta's ad prices rose 14% in the third quarter of 2026.
How many people use social platforms
- 1.
Kepios counted 5.66 billion active social media user identities worldwide in its Digital 2026 analysis, equal to 68.7% of the global population.
DataReportal (Kepios), Digital 2026: Global Overview Report (Oct 2025)
Exact wording at the source
Kepios analysis reveals that global social media user identities now stand at 5.66 billion , with that figure equivalent to 68.7 percent of the global population.
- 2.
The global count of social media user identities grew 4.8% in the year to October 2025, adding 259 million identities, according to Kepios.
DataReportal (Kepios), Digital 2026: Global Overview Report (Oct 2025)
Exact wording at the source
Moreover, our social media user figure continues to show impressive growth, with the global total increasing by 4.8 percent over the past year, thanks to the addition of 259 million new identities.
- 3.
Meta's family of apps (Facebook, Instagram, WhatsApp and Messenger) averaged 3.64 billion daily active people in September 2026, up 3% from a year earlier.
Meta, Meta Reports Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
DAP was 3.64 billion on average for September 2026, an increase of 3% year-over-year.
- 4.
Pinterest reports 661 million monthly active users worldwide in 2026.
Pinterest, Pinterest demographics: Find your audience (Nov 2026)
Exact wording at the source
With 661 million monthly active users
- 5.
Gen Z makes up 50% of Pinterest's global user base, according to the company.
Pinterest, Pinterest demographics: Find your audience (Nov 2026)
Exact wording at the source
making up 50% of our global user base
- 6.
In GWI survey data cited by DataReportal, 55.1% of online adults worldwide said they used Instagram in the past month, and 36% used TikTok (excluding China).
DataReportal (Kepios), Digital 2026: Global Overview Report (Oct 2025)
Exact wording at the source
Instagram ranks third in GWI’s survey data, with 55.1 percent of online adults saying that they used the platform within the past month.
Chart
Share of online adults worldwide using each platform in the past month
GWI survey of internet users aged 16 to 64, as reported in DataReportal Digital 2026. TikTok excludes China.
- Instagram55.1%
- WhatsApp54%
- Messenger38.4%
- TikTok (excl. China)36%
Source: DataReportal (Kepios), Digital 2026: Global Overview Report
Social media use in the United States
- 7.
84% of U.S. adults said they ever use YouTube in 2025, the highest share of any platform Pew asked about.
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
The vast majority of U.S. adults (84%) say they ever use YouTube.
- 8.
71% of U.S. adults reported using Facebook in 2025.
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
Most Americans (71%) also report using Facebook.
- 9.
Half of U.S. adults used Instagram in 2025, up from 40% in 2021.
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
Instagram: Half of U.S. adults now report using it, which is on par with last year but up from 40% in 2021.
- 10.
37% of U.S. adults used TikTok in 2025, up from 21% in 2021.
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
TikTok: 37% of U.S. adults report using the platform, which is slightly up from last year and up from 21% in 2021.
- 11.
24% of U.S. adults said they use TikTok daily in a February to March 2025 Pew survey.
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
About a quarter (24%) say they are daily users of TikTok.
- 12.
Roughly half of U.S. adults ages 18 to 29 go on TikTok at least once a day, against 5% of adults 65 and older (2025).
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
Roughly half of 18- to 29-year-olds say they go on TikTok at least once a day, compared with just 5% of adults ages 65 and older.
- 13.
Eight in ten U.S. adults ages 18 to 29 use Instagram, against 19% of adults 65 and older (2025).
Pew Research Center, Americans’ Social Media Use 2025 (Nov 2025)
Exact wording at the source
For instance, eight-in-ten adults ages 18 to 29 say they use Instagram. This is higher than the shares seen among older age groups – especially adults ages 65 and older (19%).
TikTok Shop sales
- 14.
TikTok Shop's U.S. gross merchandise value reached an estimated $15.1 billion in 2025, up 68% from $9 billion in 2024, according to Momentum Works.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
TikTok Shop’s U.S. business continued to scale rapidly in 2025, with GMV growing 68% yoy to reach US$15.1 billion, up from US$9 billion in 2024.
- 15.
TikTok Shop's global GMV reached an estimated $64.3 billion in 2025 across 16 markets, up 94% year over year.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
TikTok Shop’s global GMV reached US$64.3B in 2025 (+94% YoY) across 16 markets .
- 16.
Southeast Asia remained TikTok Shop's largest region in 2025, with GMV doubling to an estimated $45.6 billion.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
Southeast Asia remained the core growth engine, with regional GMV doubling YoY to US$45.6B .
- 17.
TikTok Shop counted 15.4 million influencers and 803,500 stores in the U.S. in 2025, according to Momentum Works and Tabcut.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
TikTok Shop counted 15.4M influencers and 803.5k stores in the U.S. in 2025.
- 18.
More than 2,000 U.S. TikTok Shop stores exceeded $1 million in GMV in 2025, while more than half recorded no sales.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
More than half of stores recorded no sales , while more than 2,000 stores exceeded US$1M in GMV .
- 19.
TikTok Shop U.S. sales exceeded $500 million over the four-day Black Friday to Cyber Monday period in 2025, according to TikTok.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
And over the four-day shopping period alone, TikTok Shop saw extraordinary growth, with sales exceeding $500 million.
- 20.
TikTok saw nearly 50% more U.S. shoppers buy on TikTok Shop during its 2025 Black Friday and Cyber Monday campaign than in 2024.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
With this year's Black Friday & Cyber Monday 2025 campaign wrapped, we saw nearly 50% more shoppers who bought something on TikTok Shop in the U.S., compared to the BFCM campaign period last year**.
- 21.
Brands with $10 million or more in annual revenue grew TikTok Shop sales 76% year over year in the 2025 Black Friday and Cyber Monday campaign.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
In fact, brands with $10M+ annual revenue grew their TikTok Shop sales 76% year-over-year , compared to the 2024 BFCM campaign period.
Chart
TikTok Shop U.S. GMV by sales channel, 2025
Momentum Works and Tabcut estimates of U.S. TikTok Shop gross merchandise value by channel, full year 2025.
- Video50%
- Shop tab36%
- Live14%
Source: Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025
Live shopping and shoppable video
- 22.
Livestreams accounted for 14% of TikTok Shop U.S. GMV in 2025, up from 10%, while videos contributed 50% and the Shop tab 36%.
Momentum Works, TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026)
Exact wording at the source
In 2025, Live commerce increased its GMV share from 10% to 14% , while Video and Shop tab contributed 50% and 36% respectively.
- 23.
Brands and sellers that hosted livestreams on TikTok Shop saw 84% sales growth in the 2025 Black Friday and Cyber Monday campaign compared with 2024.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
When compared to last year's BFCM campaign period, brands and sellers hosting livestreams experienced 84% sales growth during this year's;
- 24.
Shoppers tuned into more than 760,000 TikTok Shop livestream sessions during the 2025 Black Friday and Cyber Monday campaign, generating over 1.6 billion views.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
and, shoppers tuned into over 760K livestream sessions hosted by sellers and their favorite creators, generating over 1.6 billion views .
- 25.
TikTok Shop creator affiliates posted nearly 10 million shoppable videos during the 2025 Black Friday and Cyber Monday campaign.
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
This year, TikTok Shop’s engaged community of creator affiliates posted nearly 10 million shoppable videos during the campaign.
- 26.
83% of TikTok Shop shoppers report discovering new products on the platform, according to GlobalData research cited by TikTok (2025).
TikTok, TikTok Shop had our biggest BFCM weekend ever (Dec 2025)
Exact wording at the source
Fortunately, 83% of TikTok Shop shoppers report discovering new products on the platform, according to GlobalData research
Influencer and social media purchases
- 27.
56% of U.S. consumers make at least one influencer-recommended purchase a year, and 12% do so more than six times, according to a January 2025 PYMNTS Intelligence survey.
PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases (Mar 2025)
Exact wording at the source
Each year, 56% of consumers make an influencer-recommended purchase at least once, and 12% do so more than six times.
- 28.
80% of U.S. Gen Z consumers buy something based on an influencer at least once a year, against 28% of baby boomers (2025).
PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases (Mar 2025)
Exact wording at the source
Generation Z, born in 1997 or after, is the most likely to do so at least once a year, at 80%.
- 29.
High-income U.S. consumers are the most likely to make influencer-recommended purchases, with 61% doing so at least once a year (2025).
PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases (Mar 2025)
Exact wording at the source
High-income consumers are the most likely to make influencer-recommended purchases, with 61% doing so at least once a year.
- 30.
95% of U.S. consumers who have made an influencer-recommended purchase normally do other research before buying (2025).
PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases (Mar 2025)
Exact wording at the source
Among consumers who have made an influencer-recommended purchase, 95% normally do some other research before buying.
- 31.
44% of U.S. consumers say they return influencer-recommended purchases less often than other buys (2025).
PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases (Mar 2025)
Exact wording at the source
Overall, 44% of consumers say they return influencer-recommended purchases less often than other buys.
- 32.
76% of social media users say social media influenced some of their purchases in the previous six months, according to Sprout Social's Q2 2025 Pulse Survey.
Sprout Social, Social media consumer behavior (2026)
Exact wording at the source
Sprout’s Q2 2025 Pulse Survey found that 76% of all social users, not only Gen Z and Millennials, say social media has influenced some percentage of their purchases in the last six months.
- 33.
90% of Gen Z and 84% of Millennials say social media affected their purchases in the past six months (Sprout Social, Q2 2025).
Sprout Social, Social media consumer behavior (2026)
Exact wording at the source
According to Sprout’s Q2 2025 Pulse Survey , 90% of Gen Z and 84% of Millennials say that social media has impacted their purchases in the past six months.
- 34.
23% of shoppers in the U.S., UK and Canada made a purchase because a social media influencer recommended it, according to Salsify's 2026 consumer research.
Salsify, Do Brands Need Social Media Influencers In The Age of AI? (Dec 2025)
Exact wording at the source
According to the latest data in Salsify’s upcoming report, 23% of shoppers made a purchase because a social media influencer recommended it, just slightly edging out AI.
- 35.
22% of shoppers in the U.S., UK and Canada have bought a product because an AI search tool or shopping assistant recommended it, just behind influencers (Salsify, 2025 survey).
Salsify, Do Brands Need Social Media Influencers In The Age of AI? (Dec 2025)
Exact wording at the source
More than one in five shoppers (22%) have purchased a product because it was recommended by an AI search tool or shopping assistant, up 5% from last year
- 36.
About 53% of Gen Z consumers buy new products through social media, according to Capgemini's survey of consumers in 14 countries (late 2024).
Capgemini Research Institute, What matters to today’s consumer 2025 (Jan 2025)
Exact wording at the source
About 53% of Gen Z purchase new products through social media, and influencers continue to shape brand visibility and engagement.
Chart
U.S. consumers who buy on an influencer's advice at least once a year, by generation
PYMNTS Intelligence survey of 3,196 U.S. consumers, January 2025.
- Gen Z80%
- Millennials72%
- Gen X58%
- Baby boomers28%
Source: PYMNTS Intelligence, Influencers May Not Be So Influential in Driving Purchases
Social media as a sales and ad channel
- 37.
Social media referrals drove 4.6% of U.S. online holiday revenue in 2025, up from 3.3% in 2024, according to Adobe Analytics.
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Exact wording at the source
Social media is the standout this season, with its share of revenue coming in at 4.6%, up a significant 40.3% YoY (2024: 3.3% share, up 5.4% YoY).
- 38.
Affiliates and partners, a channel that includes social media influencers, drove 20.4% of U.S. online holiday revenue in 2025, up from 17.6% in 2024 (Adobe).
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Exact wording at the source
In ‘affiliates and partners’, which includes social media influencers, revenue share came in at 20.4%, up 15.9% YoY (2024: 17.6% share, up 6.0% YoY).
- 39.
U.S. consumers spent $257.8 billion online from November 1 to December 31, 2025, up 6.8% year over year, the base for Adobe's channel shares.
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Exact wording at the source
Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year (YoY) and setting a new record for e-commerce.
- 40.
Social media referrals made up 16% of global online shopping traffic in the 2025 holiday season to date, with their share up 15% year over year, according to Salesforce.
Salesforce, Salesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales (Nov 2025)
Exact wording at the source
The share of online ecommerce traffic driven by social media referrals grew 15% YOY, representing 16% of all online shopping traffic so far this season.
- 41.
The share of social shopping traffic coming from video platforms such as TikTok and YouTube grew 79% year over year in the 2025 holiday season (Salesforce).
Salesforce, Salesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales (Nov 2025)
Exact wording at the source
Video platforms like TikTok and Youtube are helping to grow social’s impact on the shopper journey, as the total share of social traffic from these channels grew 79% over last year.
- 42.
U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year, according to IAB.
IAB, Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB (Nov 2025)
Exact wording at the source
The report found creator economy ad spend is projected to reach $37 billion in 2025 — a 26% increase year-over-year, about 4x faster than the media industry overall (5.7% per IAB 2025 Outlook Study: September Update).
- 43.
48% of U.S. ad spenders consider creators a must buy, behind only social media and paid search (IAB, 2025).
IAB, Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB (Nov 2025)
Exact wording at the source
Nearly half (48%) of ad spenders consider creators a “must buy,” ranking only behind social media and paid search.
- 44.
Meta's revenue was $64.60 billion in the third quarter of 2026, up 26% year over year.
Meta, Meta Reports Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
Revenue was $64.60 billion, an increase of 26% year-over-year on both a reported and constant currency basis.
- 45.
Meta's average price per ad rose 14% year over year in the third quarter of 2026.
Meta, Meta Reports Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
Average price per ad increased by 14% year-over-year.
- 46.
Ad impressions delivered across Meta's apps rose 10% year over year in the third quarter of 2026.
Meta, Meta Reports Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
Ad impressions delivered across our Family of Apps increased by 10% year-over-year.
- 47.
63% of consumers notice ads on social media, compared with 67% who notice ads on retailer websites and apps (Capgemini, late 2024 survey).
Capgemini Research Institute, What matters to today’s consumer 2025 (Jan 2025)
Exact wording at the source
Advertisements on retailers’ apps and websites generate the highest attention, with 67% of consumers noticing ads on these platforms compared to 63% on social media.
- 48.
More than 30% of adult internet users worldwide say they discover new brands, products and services through ads on social platforms, according to GWI data cited by DataReportal.
DataReportal (Kepios), Digital 2026: Global Overview Report (Oct 2025)
Exact wording at the source
social media ads are still internet users’ third most important source of brand awareness after search engines and TV ads, with more than 30 percent of adult internet users saying that they discover new brands, products, and services via ads on social platforms.
Chart
U.S. creator economy ad spend, billions of dollars
IAB 2025 Creator Economy Ad Spend and Strategy Report, U.S. brand spending on creator partnerships, billions of dollars.
Source: IAB, Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB
Questions readers ask
- How big is TikTok Shop in the United States?
- Momentum Works estimates TikTok Shop's U.S. gross merchandise value at $15.1 billion in 2025, up 68% from $9 billion in 2024. Its global GMV was an estimated $64.3 billion. TikTok does not publish full TikTok Shop results, so these are estimates.
- How many people buy products because of influencers?
- PYMNTS Intelligence finds 56% of U.S. consumers make at least one influencer-recommended purchase a year, and 80% of Gen Z do. Salsify, asking whether shoppers bought because an influencer recommended a product, finds 23%.
- How much online shopping comes from social media?
- Adobe credits social media referrals with 4.6% of U.S. online holiday revenue in 2025, up from 3.3% in 2024. Affiliates and partners, which include influencers, drove another 20.4%. Salesforce finds social media referrals make up 16% of online shopping traffic.
- Is live shopping growing?
- Yes, on TikTok Shop. Momentum Works estimates livestreams rose from 10% to 14% of U.S. TikTok Shop GMV in 2025. TikTok says livestream sellers grew sales 84% in its 2025 Black Friday and Cyber Monday campaign, across more than 760,000 sessions.
- Which social platforms do Americans use most?
- Pew Research Center's 2025 survey finds 84% of U.S. adults use YouTube, 71% Facebook, 50% Instagram and 37% TikTok. Use is much higher among adults under 30, about half of whom go on TikTok daily.
- How much do brands spend on creators?
- IAB projects U.S. creator economy ad spend at $37 billion in 2025, up 26% from $29.5 billion in 2024 and more than double the 2021 level. 48% of ad spenders call creators a must buy.
Where these numbers come from
We used primary publishers only: survey organizations (Pew Research Center, PYMNTS Intelligence, Sprout Social, Salsify, Capgemini), platform companies reporting their own data (Meta, Pinterest, TikTok), analytics firms measuring retail traffic (Adobe, Salesforce), an industry body (IAB) and research firms (Momentum Works, Kepios via DataReportal). TikTok Shop GMV figures are third-party estimates because TikTok does not publish full results, and TikTok's own holiday figures are unaudited company statements. Surveys ask different questions, from any purchase influenced by social media to a purchase made because an influencer recommended it, so their percentages are not directly comparable. Adobe and Salesforce credit sales to the last referring channel, which undercounts purchases that start on social media and finish elsewhere. Every quote was refetched from its source on the update date. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Adobe. Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026).
- Capgemini Research Institute. What matters to today’s consumer 2025 (Jan 2025).
- DataReportal (Kepios). Digital 2026: Global Overview Report (Oct 2025).
- IAB. Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB (Nov 2025).
- Meta. Meta Reports Third Quarter 2026 Results (Oct 2026).
- Momentum Works. TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 (Feb 2026).
- Pew Research Center. Americans’ Social Media Use 2025 (Nov 2025).
- Pinterest. Pinterest demographics: Find your audience (Nov 2026).
- PYMNTS Intelligence. Influencers May Not Be So Influential in Driving Purchases (Mar 2025).
- Salesforce. Salesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales (Nov 2025).
- Salsify. Do Brands Need Social Media Influencers In The Age of AI? (Dec 2025).
- Sprout Social. Social media consumer behavior (2026).
- TikTok. TikTok Shop had our biggest BFCM weekend ever (Dec 2025).
Citing this page
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Comredix. (2026, November 13). Social Commerce Statistics 2026. https://comredix.com/social-commerce-statistics
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