Mobile Commerce Statistics 2026
This page collects 53 figures on mobile commerce: how much online spending happens on phones, how mobile traffic and conversion compare with desktop, how shoppers pay with mobile wallets, how shopping apps compare with mobile websites, and how mobile page speed affects sales. Most figures describe 2025 and 2026; a few page speed case studies date from 2019 to 2022. Sources include Adobe, the U.S. Census Bureau, Salesforce, Worldpay, Global Payments, Contentsquare, Cloudflare, PYMNTS Intelligence, Pew Research Center, Baymard Institute, UK Finance, the Federal Reserve, Sensor Tower, Ipsos, Bizrate Insights, Tapcart, HTTP Archive and Google. Spending figures are mostly U.S.; traffic, wallet and app figures are often global.
By the Comredix review desk · Updated November 13, 2026 · 53 numbers drawn from 29 publishers and reports
57 of 57 quotes matched to the publisher's page by our checker on November 13, 2026
Short answer
Mobile devices now carry most online shopping: phones took 56.4% of U.S. holiday 2025 online spending (Adobe) and 70% of global Cyber Week orders (Salesforce). Mobile still converts worse than desktop, at 2% against 3.4% on average (Contentsquare, 2026), and digital wallets paid for 56% of global ecommerce value in 2025 (Global Payments).
Headline numbers
- 56.4%Mobile devices accounted for 56.4% of U.S. online spending in the 2025 holiday season (November and December), according to Adobe.Adobe
- 57.4%Adobe forecasts that mobile will account for 57.4% of U.S. online holiday spending in 2026 and a record 63% on Thanksgiving Day.Adobe
- 70%Mobile devices drove 70% of online orders during Cyber Week 2025, both globally and in the U.S., according to Salesforce.Salesforce
- 77%On retail websites, 77% of traffic came from mobile devices in 2025 and 23% from desktop, according to Contentsquare.Contentsquare
- 3.4%Average conversion rates were 3.4% on desktop and 2% on mobile across the websites in Contentsquare's 2026 benchmark.Contentsquare
- 56%Digital wallets accounted for 56% of global online spending and 33% of in-person spending in 2025, according to Global Payments.Global Payments
- 6.35 billionGlobal ecommerce app downloads reached 6.35 billion in 2025, up from 4.36 billion in 2019, according to Sensor Tower.Sensor Tower
- 9.2%Retail shoppers spent 9.2% more after a 0.1 second improvement in mobile site speed, in a study of 37 brand sites conducted by Deloitte and 55 for Google.Google (web.dev)
Reading the numbers
Mobile passed half of U.S. online spending and keeps edging up. Adobe measured 56.4% of holiday 2025 spending on phones, up from 54.5% in 2024 and 41.4% on Cyber Monday 2020, and it forecasts 57.4% for holiday 2026. The share is highest when people are away from a computer: 66.5% on Christmas Day 2025. Order counts run higher than spending shares, with Salesforce putting mobile at 70% of Cyber Week 2025 orders, because smaller baskets are more common on phones.
Traffic is even more mobile than spending. Contentsquare finds 77% of retail site visits came from phones in 2025, and Salesforce puts mobile at about three-quarters of online traffic in mid 2026. The gap between traffic and sales is conversion: desktop visits convert at 3.4% against 2% on mobile in Contentsquare's benchmark, and desktop leads by 40% to 70% in every retail sub-industry. Shoppers also use desktops for returns more often than for purchases, according to Adobe.
Payments have moved to the phone faster in some markets than others. Global Payments puts digital wallets at 56% of global ecommerce value in 2025, while Worldpay put the U.S. at 39% in 2024. In the UK, UK Finance counts 65% of adults registered for a mobile payment service. Adobe finds 82.2% of buy now, pay later revenue comes through phones, which ties installment payments closely to mobile checkout.
Apps and speed are the two levers stores pull to close the mobile gap. Sensor Tower counts 6.35 billion ecommerce app downloads in 2025, but Ipsos finds many adults resist adding store apps, so the mobile website still does most of the work. On speed, HTTP Archive finds only 48% of mobile sites pass Core Web Vitals, and a Google study with Deloitte found a 0.1 second gain lifted retail spending by 9.2%.
Mobile share of U.S. online spending
- 1.
Mobile devices accounted for 56.4% of U.S. online spending in the 2025 holiday season (November and December), according to Adobe.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
Mobile shopping hit a new milestone with the majority of online transactions (56.4%) taking place on a mobile device this season.
- 2.
U.S. shoppers spent $145.2 billion online through mobile devices in the 2025 holiday season, up 10.7% from $131.5 billion in 2024.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
Mobile spend hit $145.2 billion this holiday season, up 10.7% from last year’s $131.5 billion.
- 3.
In the 2024 holiday season, mobile devices carried 54.5% of U.S. online transactions tracked by Adobe.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
This is up from 2024 when mobile devices were used in 54.5% of online transactions.
- 4.
Christmas Day 2025 was the peak day for mobile shopping in the U.S., with phones driving 66.5% of online sales.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
Mobile shopping peaked on Christmas day when it drove 66.5% of online sales, up from 65% in 2024.
- 5.
On Cyber Monday 2025, U.S. shoppers spent $8.2 billion on mobile devices, 57.5% of all online spending that day.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
Mobile shopping has cemented itself as the preferred transaction channel on Cyber Monday, reaching $8.2B in spend, up 8% YoY and capturing 57.5% of all online spending.
- 6.
Five years earlier, in 2020, mobile took 41.4% of U.S. Cyber Monday online sales.
Adobe, Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025)
Exact wording at the source
Shopping on smaller screens has seen significant traction in recent years, where just 5 years ago (2020), mobile share came in at 41.4% for Cyber Monday.
- 7.
During the June 2026 Prime Day event, mobile drove 54.2% of U.S. online sales, or $14.2 billion.
Adobe, 2026 Prime Day insights (Jun 2026)
Exact wording at the source
Mobile continued to be the dominant transaction channel, driving 54.2% of online sales (vs. desktop shopping) during the Prime Day event.
- 8.
Adobe forecasts that mobile will account for 57.4% of U.S. online holiday spending in 2026 and a record 63% on Thanksgiving Day.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Exact wording at the source
A record 63% of online spend is set to come through mobile devices (up from 61.6% in 2025), outpacing the full season where mobile will account for 57.4% of overall spend (up from 56.4% in 2025).
- 9.
Ecommerce made up 17.1% of total U.S. retail sales in the second quarter of 2026, seasonally adjusted, according to the U.S. Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales (Aug 2026)
Exact wording at the source
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
Chart
Mobile share of U.S. online sales on peak days, 2024 and 2025
Share of U.S. online retail spending made on mobile devices, Adobe Analytics, holiday seasons 2024 and 2025.
- Thanksgiving 202459.3%
- Thanksgiving 202561.6%
- Christmas 202465%
- Christmas 202566.5%
Source: Adobe, 2025 Holiday Shopping Recap
Mobile traffic and orders worldwide
- 10.
Mobile devices drove 70% of online orders during Cyber Week 2025, both globally and in the U.S., according to Salesforce.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
Mobile devices drove 70% of online orders both globally and in the U.S., and mobile wallets continued to grow as a top form of payment, used for 27% of all global orders and 29% in the U.S.
- 11.
Mobile accounted for about three-quarters of global online retail traffic in the second quarter of 2026, according to Salesforce Shopping Index data.
Salesforce, Holiday retail predictions 2026 (2026)
Exact wording at the source
With mobile now commanding three-quarters of all online traffic, social driving 29% more ecommerce visits in the second quarter of 2026, and cart abandonment sitting at 82%, the traditional linear shopper journey hasn’t just evolved.
- 12.
Smartphones accounted for 57% of global ecommerce spending in 2024, up from 19% in 2014, according to Worldpay's Global Payments Report.
Worldpay, 10 Years of Cash, Cards and Crypto: Worldpay's Global Payments Report Tracks a Decade of Transformation (Mar 2025)
Exact wording at the source
Smartphone’s share of global e-commerce spend tripled over the past decade increasing from 19% in 2014 to 57% in 2024.
- 13.
Across 6,500 websites in nine industries, mobile made up 69.9% of traffic in Contentsquare's 2026 benchmark, which covers 2025 data.
Contentsquare, Digital Experience Benchmark: conversions (2026)
Exact wording at the source
Mobile traffic is outshining desktop , accounting for almost two-thirds of all traffic (69.9%) What this means Higher traffic on a certain device doesn’t always equal higher conversions.
- 14.
On retail websites, 77% of traffic came from mobile devices in 2025 and 23% from desktop, according to Contentsquare.
Contentsquare, Retail digital experience benchmarks (2026)
Exact wording at the source
The majority of retail site traffic (77%) came from mobile devices in 2025, with desktop accounting for 23%.
- 15.
Across all web traffic Cloudflare served in 2025, 43% of requests came from mobile devices, up from 41% in 2024.
Cloudflare, Cloudflare Radar 2025 Year in Review (Dec 2025)
Exact wording at the source
Aggregating this categorization globally across 2025 found that 43% of requests were from mobile devices, up from 41% in 2024 .
- 16.
In a 2025 survey of 18,468 consumers in eight markets, 48% used a phone as part of their latest retail purchase.
PYMNTS Intelligence, 2025 Global Digital Shopping Index (2025)
Exact wording at the source
48% of consumers used phones as part of their latest retail purchase.
- 17.
Six in ten consumers in the same eight-market PYMNTS survey window-shop on their phones several times a week.
PYMNTS Intelligence, 2025 Global Digital Shopping Index (2025)
Exact wording at the source
Inside the 2025 Global Digital Shopping Index 60% of consumers window-shop on their phones multiple times a week.
- 18.
91% of U.S. adults own a smartphone in 2026, up from 35% in 2011, according to Pew Research Center.
Pew Research Center, Americans' Use of Mobile Devices in 2026 (Oct 2026)
Exact wording at the source
About nine-in-ten (91%) own a smartphone, up from just 35% in the Center’s first survey of smartphone ownership conducted in 2011.
- 19.
16% of U.S. adults are smartphone-only internet users in 2026, meaning they have no home broadband and go online through their phone.
Pew Research Center, Americans' Use of Mobile Devices in 2026 (Oct 2026)
Exact wording at the source
Today, 16% of U.S. adults are “smartphone-only” internet users, meaning they own a smartphone but do not subscribe to a home broadband service.
Conversion and engagement by device
- 20.
Average conversion rates were 3.4% on desktop and 2% on mobile across the websites in Contentsquare's 2026 benchmark.
Contentsquare, Digital Experience Benchmark: engagement (2026)
Exact wording at the source
Desktop traffic converts 75% higher: average conversion rates are 3.4% on desktop vs. 2% on mobile.
- 21.
On retail websites, desktop visits converted at 3.7% and mobile visits at 2% in Contentsquare's 2026 benchmark.
Contentsquare, Digital Experience Benchmark: engagement (2026)
Exact wording at the source
This is even higher for retail (3.7% vs. 2%) and travel and hospitality (4.5% vs. 2.1%).
- 22.
Desktop visitors spent 4 minutes 46 seconds per session on average, against 2 minutes 20 seconds on mobile, in Contentsquare's 2026 benchmark.
Contentsquare, Digital Experience Benchmark: engagement (2026)
Exact wording at the source
2x time spent per session: 4:46 mins on desktop vs. 2:20 mins on mobile
- 23.
Desktop conversion beats mobile by 40% to 70% in every retail sub-industry Contentsquare tracked in 2025.
Contentsquare, Retail digital experience benchmarks (2026)
Exact wording at the source
Desktop outperforms mobile by 40–70% across every retail sub-industry, underscoring its critical role in high-intent moments, with AI-referred traffic converting through shorter journeys (two fewer pages to purchase).
- 24.
The global online cart abandonment rate was 82% in the second quarter of 2026, a period when mobile carried about three-quarters of traffic, according to Salesforce.
Salesforce, Holiday retail predictions 2026 (2026)
Exact wording at the source
With mobile now commanding three-quarters of all online traffic, social driving 29% more ecommerce visits in the second quarter of 2026, and cart abandonment sitting at 82%, the traditional linear shopper journey hasn’t just evolved.
- 25.
75% of the leading mobile ecommerce sites Baymard Institute benchmarked in 2026 rate only "Mediocre" for ecommerce UX.
Baymard Institute, Mobile UX: 10 best practices and the state of mobile ecommerce UX (2026)
Exact wording at the source
Baymard’s 2026 benchmark of mobile ecommerce UX provides a stark finding: the vast majority (75%) of mobile ecommerce sites are only “Mediocre” when it comes to ecommerce UX.
- 26.
Mobile devices handled 38.8% of U.S. online returns in the 2025 holiday season, well below their 56.4% share of spending.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
During this season, 38.8% of returns happened on a mobile device (vs.
- 27.
The ten biggest U.S. ecommerce sites have a mobile conversion rate about half their desktop rate, a relative mobile conversion rate of 50%, according to a Google case study.
Google (web.dev), How Swappie increased mobile revenue by 42% by focusing on Core Web Vitals (2021)
Exact wording at the source
The average for the ten biggest e-commerce sites in the United States is a Rel mCvR of 50% , but Swappie was at 24%.
Chart
Average conversion rate by device and industry
Contentsquare 2026 Digital Experience Benchmarks, 99 billion web and app sessions on 6,500 websites, 2025 data.
- All sites, desktop3.4%
- All sites, mobile2%
- Retail, desktop3.7%
- Retail, mobile2%
- Travel and hospitality, desktop4.5%
- Travel and hospitality, mobile2.1%
Source: Contentsquare, Digital Experience Benchmark: engagement
Mobile wallets and phone payments
- 28.
Digital wallets accounted for 56% of global online spending and 33% of in-person spending in 2025, according to Global Payments.
Global Payments, Global Payments Report 2026: the trends redefining payments (Aug 2026)
Exact wording at the source
Globally, digital wallets accounted for 56% of online and 33% of in-person spending in 2025, making them the world’s leading way to pay.
- 29.
Digital wallets made up 53% of global ecommerce spending in 2024, according to Worldpay.
Worldpay, 10 Years of Cash, Cards and Crypto: Worldpay's Global Payments Report Tracks a Decade of Transformation (Mar 2025)
Exact wording at the source
From alternative to essential, consumers have made digital payments the new normal: Digital wallets represent 53% of e-commerce and 32% of point of sale spend in 2024.
- 30.
In the U.S., digital wallets' share of online spending rose from 15% in 2014 to 39% in 2024, according to Worldpay.
Worldpay, 10 Years of Cash, Cards and Crypto: Worldpay's Global Payments Report Tracks a Decade of Transformation (Mar 2025)
Exact wording at the source
Digital wallets' share of online spending increased from 15% to 39% between 2014 and 2024 in the U.S and grew eight-fold at the point of sale, from 2% to 16%.
- 31.
Mobile wallets were used for 27% of global online orders and 29% of U.S. orders during Cyber Week 2025, according to Salesforce.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
Mobile devices drove 70% of online orders both globally and in the U.S., and mobile wallets continued to grow as a top form of payment, used for 27% of all global orders and 29% in the U.S.
- 32.
82.2% of U.S. buy now, pay later revenue in the 2025 holiday season came through mobile devices, up from 79.1% in 2024.
Adobe, 2025 Holiday Shopping Recap (Jan 2026)
Exact wording at the source
The majority of BNPL revenue (82.2%) came through a mobile device this holiday season.
- 33.
65% of UK adults were registered for at least one mobile payment service in 2025, up from 57% in 2024, according to UK Finance.
UK Finance, Digital payments continue to grow as mobile wallets become more popular (2026)
Exact wording at the source
65 per cent of UK adults were registered for at least one mobile payment service in 2025, up from 57 per cent in 2024.
- 34.
In the UK, 89% of 25 to 34 year olds were registered for a mobile wallet in 2025, compared with 29% of people over 65.
UK Finance, Digital payments continue to grow as mobile wallets become more popular (2026)
Exact wording at the source
Mobile wallet adoption varies by age however: 89 per cent of 25–34-year-olds are registered, compared with 29 per cent of over 65s.
- 35.
U.S. consumers made an average of 11 payments a month with a mobile phone in 2024, up from four in 2018, according to the Federal Reserve's Diary of Consumer Payment Choice.
Federal Reserve Financial Services, 2025 Diary of Consumer Payment Choice (May 2025)
Exact wording at the source
U.S. consumers made an average of 11 payments per month with a mobile phone in 2024, up from four payments since 2018.
- 36.
U.S. adults aged 18 to 24 used a mobile phone for 45% of all their payments in 2024.
Federal Reserve Financial Services, 2025 Diary of Consumer Payment Choice (May 2025)
Exact wording at the source
In contrast, adults aged 18 to 24 were more likely to pay with a mobile phone, using their phones for 45% of all payments.
Shopping apps versus mobile web
- 37.
Global ecommerce app downloads reached 6.35 billion in 2025, up from 4.36 billion in 2019, according to Sensor Tower.
Sensor Tower, 2025 Holiday Shopping Season: How eCommerce Apps & Brands Capture Growth (Dec 2025)
Exact wording at the source
From 2019 to 2025, annual global eCommerce app downloads rose from 4.36 billion to 6.35 billion, an increase of more than 45%, representing a compound annual growth rate (CAGR) of approximately 6.5%.
- 38.
Shoppers spent 41.9 billion hours in retail apps worldwide in 2024, the fourth straight year of growth, according to Sensor Tower.
Sensor Tower, 2025 State of Mobile: Retail Goes Global, But Growth Gets Complicated (Mar 2025)
Exact wording at the source
2024 saw a continuation of the industry’s rapid growth, with both downloads (6.6 billion) and hours spent in-app (41.9 billion) increasing globally for the fourth year in a row.
- 39.
People spent 5.3 trillion hours in iOS and Google Play apps of all kinds in 2025, about 3.6 hours a day per mobile user.
Sensor Tower, 2026 State of Mobile: AI Moves Mobile into Its Next Phase (Jan 2026)
Exact wording at the source
Consumers spent 5.3 trillion hours across iOS and Google Play apps (+3.8% YoY), or roughly 3.6 hours per day per mobile user.
- 40.
41% of U.S. adults say preferring to shop in stores is a reason they do not download more retail apps, the top barrier in an Ipsos survey in March 2026.
Ipsos, Retail and Shopping: Essential data and insights (Mar 2026)
Exact wording at the source
When asked about what barriers people might have to downloading more retail shopping apps, “I prefer shopping in-store” was the top reason cited (by 41%) followed by “I don’t want more apps/don’t have space” (33%), privacy-related concerns about storing payment information (also 33%) and not wanting companies to have access to their data (30%).
- 41.
27% of U.S. adults in the same Ipsos survey said it is easy enough to shop without a retailer's app.
Ipsos, Retail and Shopping: Essential data and insights (Mar 2026)
Exact wording at the source
In good user experience news, 27% think it’s easy enough to shop without the app.
- 42.
43% of U.S. mobile shoppers place an order through a retail app at least once a week, according to a Bizrate Insights survey of 1,000 shoppers in April 2024.
Bizrate Insights, Tap and Go: How to Strategize for Mobile-Shopping Success (Jun 2024)
Exact wording at the source
43% of mobile shoppers place app orders at least once a week.
- 43.
67% of mobile users have two to five retail store apps installed, according to the same 2024 Bizrate Insights survey.
Bizrate Insights, Tap and Go: How to Strategize for Mobile-Shopping Success (Jun 2024)
Exact wording at the source
We found: 67% of mobile users have two to five retail store apps installed on their smartphones.
- 44.
Stores using Tapcart's app platform took 1.17 million orders and $135.4 million in sales through their apps during Cyber Week 2025.
Tapcart, Tapcart BFCM 2025 Recap: $135.4M in App Sales + Zero Downtime at Peak (Dec 2025)
Exact wording at the source
Overview: Tapcart merchants’ biggest wins $135.4M in app-driven sales during Cyber Week (Nov 23–Dec 1, 2025) $71.7M in app-driven sales during BFCM Weekend 1.17M orders placed via apps during Cyber Week
- 45.
28% of U.S. Gen Z consumers planned to shop through social apps for the 2026 holidays, up from 25% in May 2025, according to Salesforce.
Salesforce, Holiday retail predictions 2026 (2026)
Exact wording at the source
Looking ahead to the holiday season, 28% of Gen Z plan to shop through social apps (up from 25% in May 2025), followed by 22% of Millennials, 12% of Gen X, and 3% of Boomers.
Chart
Why U.S. adults do not download more retail apps
Ipsos Consumer Tracker, U.S. adults, March 2026. Multiple answers allowed.
- Prefer shopping in-store41%
- Do not want more apps or lack space33%
- Privacy of stored payment details33%
- Do not want companies to access data30%
Source: Ipsos, Retail and Shopping: Essential data and insights
Mobile page speed and sales
- 46.
48% of mobile websites had good Core Web Vitals scores in 2025, compared with 56% of desktop websites, according to HTTP Archive.
HTTP Archive, Web Almanac 2025: Performance (2025)
Exact wording at the source
By 2024, good CWV performance reached 44% on mobile and 55% on desktop, and further improved in 2025 to 48% for mobile websites and 56% for desktop websites.
- 47.
62% of websites have a good Largest Contentful Paint on phones, against 74% on desktop, and 13% of mobile sites score poor, according to HTTP Archive's 2025 Web Almanac.
HTTP Archive, Web Almanac 2025: Performance (2025)
Exact wording at the source
On phone devices, 62% of websites have a good LCP, 25% need improvement, and 13% perform poorly.
- 48.
51% of the 1,000 most popular mobile sites had good Core Web Vitals in 2025.
HTTP Archive, Web Almanac 2025: Performance (2025)
Exact wording at the source
51% of the 1,000 most popular mobile sites have good Core Web Vitals (CWV).
- 49.
Retail shoppers spent 9.2% more after a 0.1 second improvement in mobile site speed, in a study of 37 brand sites conducted by Deloitte and 55 for Google.
Google (web.dev), Milliseconds make millions (2020)
Exact wording at the source
Retail consumers also spent 9.2% more, a dramatic uplift.
- 50.
In the same study, a 0.1 second speed gain raised the rate of retail shoppers moving from product page to add to basket by 9.1%.
Google (web.dev), Milliseconds make millions (2020)
Exact wording at the source
In particular, there was an increase of 3.2% from Product Listing Page to Product Detail Page, and a 9.1% increase from Product Details Page to Add To Basket Page.
- 51.
Vodafone found that a 31% better Largest Contentful Paint led to 8% more sales in an A/B test, according to a Google case study.
Google (web.dev), Vodafone: A 31% improvement in LCP increased sales by 8% (Mar 2021)
Exact wording at the source
By running an A/B test specifically focused on optimizing Web Vitals, Vodafone found that a 31% improvement in LCP led to 8% more sales, a 15% improvement in their lead to visit rate, and a 11% improvement in their cart to visit rate.
- 52.
Swappie, a refurbished phone retailer, raised revenue from mobile visitors by 42% within three months of improving Core Web Vitals.
Google (web.dev), How Swappie increased mobile revenue by 42% by focusing on Core Web Vitals (2021)
Exact wording at the source
After only three months of work, the impact was clear–Rel mCvR went from 24% to 34% and mobile revenue had increased 42%!
- 53.
Japanese online store Rakuten 24 raised its conversion rate by 33.13% and revenue per visitor by 53.37% after investing in Core Web Vitals.
Google (web.dev), How Rakuten 24's investment in Core Web Vitals increased revenue per visitor by 53.37% and conversion rate by 33.13% (2022)
Exact wording at the source
How Rakuten 24's investment in Core Web Vitals increased revenue per visitor by 53.37% and conversion rate by 33.13%
Chart
Share of mobile websites with good Core Web Vitals, 2021 to 2025
Chrome UX Report field data for mobile origins, as analyzed in HTTP Archive's Web Almanac.
Source: HTTP Archive, Web Almanac 2025: Performance
Questions readers ask
- What percentage of ecommerce is on mobile?
- In the U.S., mobile devices took 56.4% of online holiday spending in 2025, according to Adobe, which expects 57.4% in 2026. Worldwide, Worldpay estimates smartphones accounted for 57% of ecommerce spending in 2024, and Salesforce counts 70% of Cyber Week 2025 orders on mobile.
- Do mobile shoppers convert less than desktop shoppers?
- Yes. Contentsquare's 2026 benchmark puts average conversion at 2% on mobile and 3.4% on desktop, and at 2% against 3.7% for retail sites. Desktop leads by 40% to 70% in every retail sub-industry it tracks.
- How popular are mobile wallets for online shopping?
- Digital wallets accounted for 56% of global ecommerce value in 2025, according to Global Payments. The U.S. is lower, with wallets at 39% of online spending in 2024 according to Worldpay, and Salesforce found wallets on 29% of U.S. Cyber Week 2025 orders.
- Should a store build an app or focus on its mobile website?
- Most mobile visits reach the website first, and Ipsos finds 41% of U.S. adults avoid more retail apps because they prefer shopping in stores, with 33% citing phone space. Apps suit stores with frequent repeat buyers: Bizrate finds 43% of mobile shoppers order through an app at least weekly.
- How much does mobile page speed affect sales?
- A study Deloitte ran for Google found that a 0.1 second gain in mobile speed lifted retail spending by 9.2%. Only 48% of mobile sites pass Google's Core Web Vitals in 2025, against 56% on desktop, according to HTTP Archive.
Where these numbers come from
We chose figures that describe shopping on phones directly: mobile share of spending, orders and traffic, conversion and engagement by device, mobile wallets and phone payments, app use, and mobile page speed. Sources measure different things. Adobe reports spending on large U.S. retail sites that use Adobe Analytics; Salesforce reports orders and traffic on its commerce platform; Contentsquare reports sessions on its client sites; Cloudflare covers all web requests, not only shopping. Worldpay and Global Payments model payment value across many markets and are the same company since Global Payments acquired Worldpay. Survey figures from Pew, PYMNTS, Ipsos, Bizrate Insights and the Federal Reserve each use their own samples and wording. Page speed case studies on web.dev are published by Google with the companies involved, describe single sites, and several date from 2019 to 2022; the Deloitte study was commissioned by Google. Tapcart figures describe stores on its own platform. Every figure links to the page it was taken from, and each quote was checked against that page on the date shown. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Adobe. 2025 Holiday Shopping Recap (Jan 2026).
- Adobe. Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025).
- Adobe. 2026 Prime Day insights (Jun 2026).
- Adobe. Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026).
- Baymard Institute. Mobile UX: 10 best practices and the state of mobile ecommerce UX (2026).
- Bizrate Insights. Tap and Go: How to Strategize for Mobile-Shopping Success (Jun 2024).
- Cloudflare. Cloudflare Radar 2025 Year in Review (Dec 2025).
- Contentsquare. Digital Experience Benchmark: conversions (2026).
- Contentsquare. Retail digital experience benchmarks (2026).
- Contentsquare. Digital Experience Benchmark: engagement (2026).
- Federal Reserve Financial Services. 2025 Diary of Consumer Payment Choice (May 2025).
- Global Payments. Global Payments Report 2026: the trends redefining payments (Aug 2026).
- Google (web.dev). How Swappie increased mobile revenue by 42% by focusing on Core Web Vitals (2021).
- Google (web.dev). Milliseconds make millions (2020).
- Google (web.dev). Vodafone: A 31% improvement in LCP increased sales by 8% (Mar 2021).
- Google (web.dev). How Rakuten 24's investment in Core Web Vitals increased revenue per visitor by 53.37% and conversion rate by 33.13% (2022).
- HTTP Archive. Web Almanac 2025: Performance (2025).
- Ipsos. Retail and Shopping: Essential data and insights (Mar 2026).
- Pew Research Center. Americans' Use of Mobile Devices in 2026 (Oct 2026).
- PYMNTS Intelligence. 2025 Global Digital Shopping Index (2025).
- Salesforce. Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025).
- Salesforce. Holiday retail predictions 2026 (2026).
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- Sensor Tower. 2025 State of Mobile: Retail Goes Global, But Growth Gets Complicated (Mar 2025).
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- Tapcart. Tapcart BFCM 2025 Recap: $135.4M in App Sales + Zero Downtime at Peak (Dec 2025).
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