Shopify Statistics 2026
This page collects 46 figures on Shopify: gross merchandise volume and revenue, merchant and store counts, Shopify Payments and the Shop app, apps and themes, market share among store platforms, and Black Friday Cyber Monday results. It covers Shopify's global business, with US and global industry figures for context, and uses data from 2024 to November 2026, mostly from Shopify's 10-K, 10-Q and press releases, Store Leads, W3Techs, HTTP Archive, Adobe, Salesforce, NRF and the Census Bureau.
By the Comredix review desk · Updated November 13, 2026 · 46 numbers drawn from 17 publishers and reports
50 of 50 quotes matched to the publisher's page by our checker on November 13, 2026
Short answer
Shopify merchants processed $378.4 billion in GMV in 2025, up 29%, and $119 billion in the third quarter of 2026, while Shopify's revenue grew 30% in 2025 and 32% in Q3 2026, according to Shopify's filings. Shopify Payments handled 68% of GMV in Q3 2026, Store Leads counts about 3.2 million live Shopify stores, and merchants sold a record $14.6 billion over Black Friday Cyber Monday 2025.
Headline numbers
- $378.4 billionShopify's platform facilitated $378.4 billion in GMV in 2025, up 29% from 2024, according to its 2025 Form 10-K.Shopify
- $119 billionShopify merchants processed $119 billion in gross merchandise volume in the third quarter of 2026, according to Shopify's Q3 2026 results.Shopify
- 30%Shopify's full-year 2025 revenue grew 30%, four percentage points faster than in 2024, with a 17% free cash flow margin.Shopify
- 68%Shopify Payments penetration reached 68% in the third quarter of 2026, covering $81.4 billion of GMV.Shopify
- 3,245,947Store Leads counted 3,245,947 live stores on Shopify in its November 2026 crawl.Store Leads
- 32.7%Shopify runs 32.7% of all ecommerce systems that W3Techs can identify in November 2026.W3Techs
- 21,000More than 21,000 apps were available in the Shopify App Store at the end of 2025, according to Shopify's 10-K.Shopify
- $14.6 billionShopify merchants generated a record $14.6 billion in sales over the 2025 Black Friday Cyber Monday weekend, up 27% from 2024.Shopify
Reading the numbers
Shopify keeps growing faster than ecommerce as a whole. Its 10-K reports $378.4 billion in 2025 GMV, up 29%, and the Q3 2026 release adds $119 billion for a single quarter. Over the same stretch the Census Bureau measured 12.2% annual growth in US online retail, which now makes up 17.1% of US retail sales. Shopify's revenue grew 30% in 2025 and 32% in Q3 2026, so the company is taking a larger cut of each dollar its merchants sell, not just processing more orders.
Most of that extra cut comes from payments. The Shopify Payments penetration rate rose from 61.9% in 2024 to 65.6% in 2025 and 68% in Q3 2026, per Shopify's filings. On the open web, HTTP Archive finds Shop Pay on about 1.4% of desktop sites, almost level with Apple Pay, and the consumer Shop app has about 7.2 million ratings on Apple's App Store and more than 50 million Google Play downloads.
Shopify does not publish a merchant count, so store counts come from crawlers and vary with method. Store Leads counts about 3.2 million live stores, growing 15% a year, while Wappalyzer detects about 1.3 million Shopify websites. W3Techs puts Shopify on 32.7% of identifiable ecommerce systems and HTTP Archive on about 21% of detected ecommerce sites, behind WooCommerce in both. The ecosystem is large: Shopify cites more than 21,000 App Store apps, and Klaviyo reports that 77.9% of its recurring revenue comes from customers who also use Shopify.
Holiday results show the same pattern of above-market growth. Shopify merchants sold $14.6 billion over Black Friday Cyber Monday 2025, up 27%, while Adobe measured 7.1% growth for US Cyber Monday, Salesforce 7% growth for global Cyber Week and NRF 4.1% growth for total US holiday sales. These measures use different regions, days and definitions, so the gap is directional rather than exact.
Shopify GMV and revenue
- 1.
Shopify merchants processed $119 billion in gross merchandise volume in the third quarter of 2026, according to Shopify's Q3 2026 results.
Shopify, Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026)
Exact wording at the source
We powered $119 billion in GMV
- 2.
Shopify revenue grew 32% year over year in the third quarter of 2026, with a free cash flow margin of 22%.
Shopify, Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026)
Exact wording at the source
Shopify achieved 32% revenue growth (32% in constant currency) and a 22% free cash flow margin.
- 3.
Shopify's platform facilitated $378.4 billion in GMV in 2025, up 29% from 2024, according to its 2025 Form 10-K.
Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
In the year ended December 31, 2025, our platform facilitated gross merchandise volume ("GMV") of $378.4 billion, representing an increase of 29% from the year ended December 31, 2024.
- 4.
Shopify's full-year 2025 revenue grew 30%, four percentage points faster than in 2024, with a 17% free cash flow margin.
Shopify, Shopify's Standout 2025: The Launchpad for a New Era of Commerce in 2026 (Feb 2026)
Exact wording at the source
This brings 2025 to 30% revenue growth, 4 percentage points higher than 2024, and a 17% free cash flow margin.
- 5.
US retail ecommerce sales were $340.2 billion in the second quarter of 2026, seasonally adjusted, according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
the estimate of U.S. retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion
- 6.
US ecommerce sales rose 12.2% from the second quarter of 2025 to the second quarter of 2026, compared with 6.7% for all retail.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
The second quarter 2026 e-commerce estimate increased 12.2 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.7 percent (±0.5 percent) in the same period.
- 7.
Ecommerce made up 17.1% of total US retail sales in the second quarter of 2026, seasonally adjusted.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
Chart
Shopify annual GMV
Gross merchandise volume facilitated on Shopify worldwide, in US dollar billions, fiscal years 2023 to 2025.
- 2023$236 billion
- 2024$292 billion
- 2025$378 billion
Source: Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
Shopify merchants and store counts
- 8.
At the end of 2025, 44% of Shopify's merchants were in the United States and 31% in Europe, the Middle East and Africa, out of merchants in more than 175 countries.
Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America.
- 9.
Store Leads counted 3,245,947 live stores on Shopify in its November 2026 crawl.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
At present, there are 3,245,947 live stores running on the Shopify platform.
- 10.
The number of live Shopify stores grew 15% year over year in the third quarter of 2026, according to Store Leads.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
Shopify stores increased 15% year-over-year in 2026 Q3.
- 11.
Live Shopify stores grew 4.4% from the second to the third quarter of 2026, per Store Leads.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
Shopify stores increased 4.4% quarter-over-quarter in 2026 Q3.
- 12.
Store Leads counted 83,160 domains running Shopify Plus, the enterprise plan, in November 2026.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
At present, there are 83,160 Shopify domains running Shopify Plus .
- 13.
39.1% of Shopify stores tracked by Store Leads are in the United States, followed by the United Kingdom at 7.5%.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
39.1% of Shopify stores are in United States 7.5% of Shopify stores are in United Kingdom
- 14.
Apparel is the largest Shopify store category, at 27.1% of stores tracked by Store Leads in 2026.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
27.1% of Shopify stores sell Apparel products.
- 15.
27.4% of Shopify stores sell between one and nine products, the most common catalog size in Store Leads data.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
27.4% of Shopify stores sell 1 - 9 different products.
- 16.
Wappalyzer detects Shopify on about 1.3 million websites in 2026.
Wappalyzer, Websites using Shopify (Nov 2026)
Exact wording at the source
Wappalyzer tracks about 1,300,000 websites using Shopify.
Chart
Where Shopify merchants are based
Share of Shopify merchants by region as of December 31, 2025.
- United States44%
- Europe, Middle East and Africa31%
- Asia Pacific, Australia and China16%
- Canada5%
- Latin America5%
Source: Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025
Shopify Payments, Shop Pay and the Shop app
- 17.
65.6% of Shopify's 2025 GMV, or $248.1 billion, was processed through Shopify Payments.
Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
For the year ended December 31, 2025, the Shopify Payments penetration rate was 65.6%, resulting in GMV of $248.1 billion that was facilitated using Shopify Payments.
- 18.
Shopify Payments penetration was 61.9% in 2024, with $181.0 billion of GMV processed.
Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
This compares to a penetration rate of 61.9%, resulting in GMV of $181.0 billion that was facilitated using Shopify Payments in the same period in 2024.
- 19.
Shopify Payments penetration reached 68% in the third quarter of 2026, covering $81.4 billion of GMV.
Shopify, Shopify Inc. Quarterly Report on Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Exact wording at the source
For the three months ended September 30, 2026, the Shopify Payments penetration rate was 68%, resulting in GMV of $81.4 billion that was facilitated using Shopify Payments.
- 20.
Shop Pay appears on 1.4% of desktop websites in HTTP Archive's 2025 crawl, just behind Apple Pay at 1.5%.
HTTP Archive, Ecommerce, The 2025 Web Almanac (2025)
Exact wording at the source
Other major digital wallets like Apple Pay (1.5%) and Shop Pay (1.4%) follow closely
- 21.
The Shop app has about 7.2 million ratings on Apple's US App Store as of November 2026.
Apple, Shop: Track, Pay, Discover on the App Store (Nov 2026)
Exact wording at the source
4.8 out of 5 7.2M Ratings
- 22.
The Shop app holds an average rating of 4.8 out of 5 on Apple's US App Store.
Apple, Shop: Track, Pay, Discover on the App Store (Nov 2026)
Exact wording at the source
4.8 out of 5 7.2M Ratings
- 23.
The Shop app has been downloaded more than 50 million times on Google Play.
Google, Shop: Track, Pay, Discover on Google Play (Nov 2026)
Exact wording at the source
50M+ Downloads
Shopify apps, themes and partners
- 24.
More than 21,000 apps were available in the Shopify App Store at the end of 2025, according to Shopify's 10-K.
Shopify, Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
As of December 31, 2025, more than 21,000 apps were available in the Shopify App Store.
- 25.
Store Leads counts 33,228 apps published in the Shopify App Store by 20,624 vendors, including apps no longer listed.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
20,624 different vendors have published 33,228 apps in the Shopify App Store .
- 26.
Judge.me Product Reviews is the most installed Shopify app, found on 20.1% of Shopify stores tracked by Store Leads.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
20.1% of Shopify stores have installed the Judge.me Product Reviews App Shopify app.
- 27.
The Trademark theme is the most used Shopify theme, on 14.4% of stores tracked by Store Leads, ahead of Dawn at 8.5%.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
The trademark theme is used by 14.4% of Shopify stores and is the most popular theme.
- 28.
45.4% of Shopify stores link to an Instagram account, the most common social network on Shopify storefronts.
Store Leads, The State of Shopify in 2026 (Nov 2026)
Exact wording at the source
Instagram is used by 45.4% of Shopify stores.
- 29.
About 77.9% of Klaviyo's annual recurring revenue at the end of 2025 came from customers who also use Shopify.
Klaviyo, Klaviyo, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
As of December 31, 2025, approximately 77.9% of our ARR was derived from customers who also use Shopify Inc.
- 30.
Only about 7.4% of Klaviyo's new recurring revenue in 2025 came from customers who found it through the Shopify App Store.
Klaviyo, Klaviyo, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Exact wording at the source
only approximately 7.4% of our new ARR in 2025 was derived from customers that came to us through the Shopify app store
Chart
Most installed Shopify apps
Share of live Shopify stores with each app installed, Store Leads crawl, November 2026.
- Judge.me Product Reviews20.1%
- Klaviyo14.8%
- Klarna On-Site Messaging11.4%
Source: Store Leads, The State of Shopify in 2026
Shopify market share among store platforms
- 31.
Shopify runs 32.7% of all ecommerce systems that W3Techs can identify in November 2026.
W3Techs, Usage statistics and market share of Shopify (Nov 2026)
Exact wording at the source
Shopify is used by 7.9% of all the websites whose content management system we know and by 32.7% of all e-commerce systems in our surveys.
- 32.
Shopify is used by 7.9% of all websites whose content management system W3Techs can identify.
W3Techs, Usage statistics and market share of Shopify (Nov 2026)
Exact wording at the source
Shopify is used by 7.9% of all the websites whose content management system we know and by 32.7% of all e-commerce systems in our surveys.
- 33.
Shopify powers 5.4% of all websites in W3Techs' survey as of November 2026.
W3Techs, Usage statistics and market share of Shopify (Nov 2026)
Exact wording at the source
This is 5.4% of all websites .
- 34.
Shopify's share of detected ecommerce sites rose from about 20% in 2024 to about 21% in 2025, according to HTTP Archive.
HTTP Archive, Ecommerce, The 2025 Web Almanac (2025)
Exact wording at the source
Shopify continues to gain share (about 20% → 21%).
- 35.
In HTTP Archive's 2024 crawl, Shopify ran 19.6% of ecommerce sites, behind WooCommerce at 35.8%.
HTTP Archive, Ecommerce, The 2024 Web Almanac (2024)
Exact wording at the source
WooCommerce leads with 35.8%, followed by Shopify with 19.6%, Squarespace Commerce with 9.2%
Chart
Share of detected ecommerce sites, 2025
Approximate share of ecommerce sites detected in the HTTP Archive crawl, 2025.
- WooCommerce36%
- Shopify21%
- Wix eCommerce8%
Source: HTTP Archive, Ecommerce, The 2025 Web Almanac
Black Friday Cyber Monday on Shopify
- 36.
Shopify merchants generated a record $14.6 billion in sales over the 2025 Black Friday Cyber Monday weekend, up 27% from 2024.
Shopify, Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales (Dec 2025)
Exact wording at the source
generating a record $14.6 billion in sales
- 37.
More than 81 million shoppers bought from Shopify merchants over the 2025 Black Friday Cyber Monday weekend.
Shopify, Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales (Dec 2025)
Exact wording at the source
81+ million customers
- 38.
US consumers spent $14.25 billion online on Cyber Monday 2025, up 7.1% year over year, according to Adobe Analytics.
Adobe, Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025)
Exact wording at the source
Consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1% YoY
- 39.
US online spending over Cyber Week 2025, Thanksgiving through Cyber Monday, reached $44.2 billion, per Adobe.
Adobe, Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025)
Exact wording at the source
Cyber Week (the 5-day period from Thanksgiving to Cyber Monday) brought in $44.2 billion online overall
- 40.
Buy now, pay later drove $1.03 billion of US online spending on Cyber Monday 2025, an all time high, according to Adobe.
Adobe, Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025)
Exact wording at the source
driving $1.03 billion in online spend
- 41.
AI-referred traffic to US retail sites rose 670% on Cyber Monday 2025, according to Adobe.
Adobe, Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025)
Exact wording at the source
On Cyber Monday, AI traffic to U.S. retail sites (measured by shoppers clicking on a link) increased by 670%
- 42.
Global Cyber Week 2025 online sales reached $336.6 billion, up 7%, according to Salesforce data.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
overall industry global sales increasing 7% year over year (YOY) to $336.6 billion
- 43.
Black Friday 2025 drove $79 billion in global sales, up 6%, per Salesforce.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
Black Friday drove $79 billion in global sales (up 6% YOY)
- 44.
Cyber Monday 2025 drove $53 billion in global online sales, up 7%, according to Salesforce.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
Cyber Monday drove $53 billion in global online sales (up 7% YOY)
- 45.
AI and agents influenced 20% of global online orders during Cyber Week 2025, according to Salesforce.
Salesforce, Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025)
Exact wording at the source
Across Cyber Week, AI and agents influenced a staggering 20% of all global orders
- 46.
US holiday retail sales from November 1 to December 31, 2025 grew 4.1%, according to the CNBC/NRF Retail Monitor.
National Retail Federation, CNBC/NRF Retail Monitor: December data shows strong holiday season spending (Jan 2026)
Exact wording at the source
Based on Retail Monitor data, 2025 holiday sales from Nov. 1 through Dec. 31 grew 4.1%.
Questions readers ask
- How big is Shopify's GMV?
- Shopify's 2025 Form 10-K reports $378.4 billion in gross merchandise volume for 2025, up 29% from $292.3 billion in 2024. In the third quarter of 2026 alone, merchants processed $119 billion, according to Shopify's Q3 2026 results.
- How many stores use Shopify?
- Shopify only says it has millions of merchants in more than 175 countries. Store Leads counts about 3.2 million live Shopify stores in November 2026, up 15% year over year, while Wappalyzer detects about 1.3 million Shopify websites.
- What share of Shopify GMV goes through Shopify Payments?
- The Shopify Payments penetration rate was 65.6% in 2025, or $248.1 billion of GMV, up from 61.9% in 2024, per Shopify's 10-K. It reached 68% in the third quarter of 2026, covering $81.4 billion of GMV.
- How many apps are in the Shopify App Store?
- Shopify's 10-K says more than 21,000 apps were available in the Shopify App Store at the end of 2025. Store Leads, which also tracks apps that are no longer listed, counts 33,228 apps from 20,624 vendors.
- How much did Shopify merchants sell over Black Friday Cyber Monday 2025?
- Shopify merchants generated a record $14.6 billion in sales over the 2025 Black Friday Cyber Monday weekend, up 27% from 2024, and more than 81 million shoppers bought from Shopify brands, according to Shopify.
- What is Shopify's market share among ecommerce platforms?
- W3Techs finds Shopify on 32.7% of the ecommerce systems it can identify in November 2026. HTTP Archive's 2025 Web Almanac puts Shopify at about 21% of detected ecommerce sites, second to WooCommerce at about 36%.
Where these numbers come from
Company figures come from Shopify's audited 2025 Form 10-K, its Q3 2026 Form 10-Q and its own press releases; quarterly figures are unaudited and GMV is Shopify's own non-GAAP measure. Store counts, app installs and theme shares come from web crawlers (Store Leads, Wappalyzer, W3Techs, HTTP Archive) that detect Shopify from page code, so they count websites rather than merchants and differ from one another. Shopify's BFCM figures are global GMV over four days, while Adobe, Salesforce and NRF use their own regions, date ranges and definitions. App store ratings and download bands are snapshots that change daily. Every quote was refetched from the source page on the check date. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Adobe. Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later (Dec 2025).
- Apple. Shop: Track, Pay, Discover on the App Store (Nov 2026).
- Google. Shop: Track, Pay, Discover on Google Play (Nov 2026).
- HTTP Archive. Ecommerce, The 2025 Web Almanac (2025).
- HTTP Archive. Ecommerce, The 2024 Web Almanac (2024).
- Klaviyo. Klaviyo, Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026).
- National Retail Federation. CNBC/NRF Retail Monitor: December data shows strong holiday season spending (Jan 2026).
- Salesforce. Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend (Dec 2025).
- Shopify. Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026).
- Shopify. Shopify Inc. Annual Report on Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026).
- Shopify. Shopify's Standout 2025: The Launchpad for a New Era of Commerce in 2026 (Feb 2026).
- Shopify. Shopify Inc. Quarterly Report on Form 10-Q for the quarter ended September 30, 2026 (Nov 2026).
- Shopify. Shopify merchants generate record-breaking $14.6 billion in Black Friday Cyber Monday sales (Dec 2025).
- Store Leads. The State of Shopify in 2026 (Nov 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026).
- W3Techs. Usage statistics and market share of Shopify (Nov 2026).
- Wappalyzer. Websites using Shopify (Nov 2026).
Citing this page
Link to this page or to a single numbered figure. If you reuse a number, name the organization that released it in the first place.
Comredix. (2026, November 13). Shopify Statistics 2026. https://comredix.com/shopify-statistics
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