Ecommerce Statistics 2026
This page collects 52 figures on ecommerce for people who sell online: U.S. ecommerce sales and their share of retail from the Census Bureau's quarterly report, global business ecommerce from UNCTAD, online shares in Great Britain, Canada, Australia, Japan, South Korea and China, the biggest online categories, cross-border shopping, the split between marketplaces and own online stores, and how many small businesses sell online. Most figures describe 2025 and 2026. A few survey results describe 2023 and 2024 because those are the newest official measures. Sources are national statistics offices, UNCTAD, Eurostat, the International Post Corporation, Australia Post, Adobe, and company filings from Amazon, Shopify, eBay, Mercado Libre and Walmart.
By the Comredix review desk · Updated November 13, 2026 · 52 numbers drawn from 19 publishers and reports
56 of 56 quotes matched to the publisher's page by our checker on November 13, 2026
Short answer
Ecommerce made up 17.1% of U.S. retail sales in the second quarter of 2026, with online sales of $340.2 billion growing 12.2% a year against 6.7% for all retail (U.S. Census Bureau). Worldwide, businesses in 46 economies recorded nearly $28 trillion in ecommerce sales in 2024, up 5.5% (UNCTAD), and online sales reached 28.8% of retail in Great Britain in September 2026 (ONS). Independent sellers supplied 61% of units sold on Amazon in the third quarter of 2026, yet only 21.38% of small EU firms sold online in 2024 (Eurostat).
Headline numbers
- 17.1%Ecommerce accounted for 17.1% of total U.S. retail sales in the second quarter of 2026, seasonally adjusted, according to the Census Bureau.U.S. Census Bureau
- 12.2%U.S. ecommerce sales grew 12.2% from the second quarter of 2025 to the second quarter of 2026, while total retail sales grew 6.7%.U.S. Census Bureau
- $28 trillionBusinesses in 46 economies that make up three quarters of global GDP recorded nearly $28 trillion in ecommerce sales in 2024, including business to business sales, according to UNCTAD.UNCTAD
- 28.8%Online sales made up 28.8% of all retail sales in Great Britain in September 2026, down from 28.9% in August.Office for National Statistics
- 24%Temu's share of most recent cross-border online orders rose from under 1% in 2022 to 24% in 2025, making it the most used cross-border retailer alongside Amazon, in IPC's 37-country shopper survey.International Post Corporation
- 61%Independent sellers accounted for 61% of the paid units sold in Amazon's stores worldwide in the third quarter of 2026, after 62% a year earlier.Amazon
- 85.65%In 2024, 85.65% of EU enterprises with web sales sold through their own website or app, and 45% sold through an ecommerce marketplace.Eurostat
- 21.38%21.38% of small EU enterprises made ecommerce sales in 2024, and those sales generated 8.65% of small firms' turnover.Eurostat
Reading the numbers
U.S. ecommerce keeps taking share from stores, but slowly. The Census Bureau estimates online sales at $340.2 billion in the second quarter of 2026, or 17.1% of seasonally adjusted retail, up from 16.3% a year earlier. Online sales grew 12.2% over that year while total retail grew 6.7%. For the whole of 2025, ecommerce came to $1,233.7 billion and 16.4% of retail sales. Adobe expects $370.9 billion in U.S. online spending in the fourth quarter of 2026, a 7% increase, which suggests the holiday quarter will grow more slowly than the first half of the year.
Global totals depend heavily on what is counted. UNCTAD's figure of nearly $28 trillion for 2024 covers business ecommerce in 46 economies and includes orders between companies, which dwarf consumer sales: in Japan, business to business ecommerce was 514.4 trillion yen in 2024, about 20 times the consumer market of 26.1 trillion yen. Among consumer markets, Great Britain stands out at 28.8% online, while Canada reports 7.6% and Japan 9.8% under narrower definitions. China's online retail grew 4.4% in the first nine months of 2026, much slower than in earlier years.
Marketplaces and own stores are both growing. Amazon's independent sellers supplied 61% of paid units in the third quarter of 2026, Mercado Libre's volume grew 38% and Walmart's marketplace helped lift its ecommerce sales 23%. At the same time, Shopify's merchants, who mostly sell through their own stores, processed $119.1 billion in the quarter, up 29%. Eurostat's enterprise survey shows the typical European firm leans on its own channel: 85.65% of EU firms with web sales use their own site or app, and own channels bring in 7.08% of turnover against 1.30% for marketplaces.
Cross-border buying has shifted to Chinese platforms and faster delivery. IPC's survey of 30,970 shoppers in 37 countries found Temu at 24% of most recent cross-border orders in 2025, level with Amazon, and only 7% of cross-border parcels took 15 days or more, down from 29% in 2020. Small business adoption, by contrast, has stalled: 21.38% of small EU enterprises sold online in 2024 and 32% of Canadian businesses received online orders in 2023, the same level as two years earlier.
U.S. ecommerce sales and share of retail
- 1.
Ecommerce accounted for 17.1% of total U.S. retail sales in the second quarter of 2026, seasonally adjusted, according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
- 2.
U.S. retail ecommerce sales were estimated at $340.2 billion in the second quarter of 2026, adjusted for seasonal variation but not for price changes, up 3.8% from the first quarter.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion, an increase of 3.8 percent (±0.4 percent) from the first quarter of 2026.
- 3.
U.S. ecommerce sales grew 12.2% from the second quarter of 2025 to the second quarter of 2026, while total retail sales grew 6.7%.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
The second quarter 2026 e-commerce estimate increased 12.2 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.7 percent (±0.5 percent) in the same period.
- 4.
Total U.S. retail ecommerce sales for the full year 2025 were estimated at $1,233.7 billion, up 5.4% from 2024.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026)
Exact wording at the source
Total e-commerce sales for 2025 were estimated at 1,233.7 billion, an increase of 5.4 percent (±1.2%) from 2024.
- 5.
Ecommerce accounted for 16.4% of all U.S. retail sales in calendar year 2025.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026)
Exact wording at the source
E-commerce sales in 2025 accounted for 16.4 percent of total sales.
- 6.
For comparison, ecommerce accounted for 16.1% of U.S. retail sales in 2024.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026)
Exact wording at the source
E-commerce sales in 2024 accounted for 16.1 percent of total sales.
- 7.
Adobe forecasts that U.S. consumers will spend $370.9 billion online from October to December 2026, up 7% from a year earlier.
Adobe, 2026 U.S. Holiday Forecast, Adobe Digital Insights (Sep 2026)
Exact wording at the source
Over the broader fourth quarter (October- December 2026) $370.9 billion will be spent online, up 7% YoY .
- 8.
Adobe projects U.S. online spending of $95.8 billion in October 2026, up 8% year over year.
Adobe, 2026 U.S. Holiday Forecast, Adobe Digital Insights (Sep 2026)
Exact wording at the source
Online spending in October is projected to reach $95.8 billion, up 8% YoY and outpacing the full season's 7% YoY growth.
Chart
Ecommerce share of U.S. retail sales by quarter
Ecommerce as a percent of total U.S. retail sales, seasonally adjusted. Q2 2026 is preliminary.
- Q2 202516.3%
- Q3 202516.4%
- Q4 202516.7%
- Q1 202617%
- Q2 202617.1%
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Table 1)
Global ecommerce sales and growth
- 9.
Businesses in 46 economies that make up three quarters of global GDP recorded nearly $28 trillion in ecommerce sales in 2024, including business to business sales, according to UNCTAD.
UNCTAD, UNCTADstat Data Insights: E-commerce sales (Oct 2026)
Exact wording at the source
Businesses located in 46 developed and developing economies that account for three quarters of global GDP recorded nearly $28 trillion in e‑commerce sales in 2024.
- 10.
Business ecommerce sales in those economies were 5.5% higher in 2024 than in 2023, a slight easing in growth.
UNCTAD, UNCTADstat Data Insights: E-commerce sales (Oct 2026)
Exact wording at the source
Sales in 2024 were 5.5% higher than in 2023 , representing a slight easing in the rate of increase.
- 11.
From 2016 to 2024, ecommerce sales by businesses in developing economies grew more than twice as fast as in developed economies, based on available data.
UNCTAD, UNCTADstat Data Insights: E-commerce sales (Oct 2026)
Exact wording at the source
From 2016 to 2024, e ‑ commerce sales by businesses in developing economies grew more than twice as fast as in developed economies , based on a sample of economies with available data.
- 12.
China's online retail sales of goods and services reached 15,147.1 billion yuan from January to September 2026, up 4.4% year on year.
National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in September 2026 (Oct 2026)
Exact wording at the source
From January to September 2026, China’s online retail sales of goods and services reached 15,147.1 billion yuan, up by 4.4% year on year.
- 13.
Online sales of physical goods in China were 9,506.0 billion yuan in the first nine months of 2026, up 3.8%.
National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in September 2026 (Oct 2026)
Exact wording at the source
Specifically, the online retail sales of goods were 9,506.0 billion yuan, up by 3.8%;
- 14.
Japan's business to consumer ecommerce market grew 5.1% to 26.1 trillion yen in 2024, according to METI's annual survey.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
In 2024, the scale of the domestic B-to-C EC market increased to 26.1 trillion yen (up by 5.1% from 24.8 trillion yen in the previous year, and 22.7 trillion yen in the year before).
- 15.
Japan's business to business ecommerce market reached 514.4 trillion yen in 2024, up 10.6%.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
In addition, the scale of the domestic B-to-B EC market increased to 514.4 trillion yen (up by 10.6% from 465.2 trillion yen in the previous year, and 420.2 trillion yen in the year before).
Online share of retail in other major markets
- 16.
Online sales made up 28.8% of all retail sales in Great Britain in September 2026, down from 28.9% in August.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Exact wording at the source
As a result, the proportion of sales made online fell from 28.9% in August 2026 to 28.8% in September 2026.
- 17.
Online spending values in Great Britain rose 7.4% in the third quarter of 2026 compared with the third quarter of 2025.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Exact wording at the source
Online spending values rose by 7.4% compared with Quarter 3 2025.
- 18.
Canadian retail ecommerce sales rose 1.1% to C$5.6 billion in August 2026, seasonally adjusted, and made up 7.6% of total retail trade.
Statistics Canada, Retail trade, August 2026 (Oct 2026)
Exact wording at the source
On a seasonally adjusted basis, retail e-commerce sales increased 1.1% to $5.6 billion in August, accounting for 7.6% of total retail trade.
- 19.
Australians spent a record A$82.6 billion online in 2025, up 13.9% year on year, according to Australia Post.
Australia Post, Aussies add $82.6 billion to cart (Australia Post eCommerce Report 2026) (Mar 2026)
Exact wording at the source
new data from Australia Post’s Annual eCommerce Report revealing online shopping surged to a record $82.6 billion in 2025, up 13.9% year-on-year (YoY)1.
- 20.
Ecommerce accounted for 9.8% of Japan's business to consumer sales in 2024 and 43.1% of business to business sales.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
The EC ratio1 was 9.8% (up by 0.4 percentage points year-over-year) for B-to-C EC and 43.1% (up by 3.1 percentage points year-over-year) for B-to-B EC
- 21.
South Korea's online shopping transactions reached 24.9719 trillion won in September 2026, up 4.1% from September 2025.
Korea Ministry of Data and Statistics, Online Shopping in September 2026 (Nov 2026)
Exact wording at the source
The online shopping transaction value marked 24.9719 trillion won in Sepetember 2026, rising 4.1% from Sepetember 2025.
- 22.
Mobile shopping in South Korea reached 19.0846 trillion won in September 2026, up 5.4% from a year earlier.
Korea Ministry of Data and Statistics, Online Shopping in September 2026 (Nov 2026)
Exact wording at the source
The mobile shopping transaction value marked 19.0846 trillion won in September 2026, rising 5.4% from Sepetember 2025.
Top ecommerce categories
- 23.
Food, drinks and liquor was the largest online goods category in Japan in 2024 at 3.1163 trillion yen, ahead of clothing at 2.7980 trillion yen and electronics and PCs at 2.7443 trillion yen.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
In the merchandising sector, food, drinks, and liquor (3.1163 trillion yen), domestic electrical appliances, AV equipment, and PCs and peripherals (2.7443 trillion yen), clothes and apparel goods (2.7980 trillion yen), and household goods, furniture, and interiors (2.5616 trillion yen) account for large shares.
- 24.
In Japan, 56.45% of book, video and music software sales were made online in 2024, the highest ecommerce ratio of any goods category.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
The EC ratios were high for books and visual and music software (56.45%), domestic electrical appliances, AV equipment, PCs and peripherals (43.03%), and household goods, furniture, and interiors (32.58%).
- 25.
Online marketplaces were Australia's largest online category in 2025 at A$18.9 billion, followed by fashion and apparel at A$11.6 billion and home and garden at A$11.4 billion.
Australia Post, Aussies add $82.6 billion to cart (Australia Post eCommerce Report 2026) (Mar 2026)
Exact wording at the source
Australians spent the most on Online Marketplaces ($18.9 billion), Fashion and Apparel ($11.6 billion) and Home and Garden ($11.4 billion)
- 26.
Online spending at department stores in Australia grew 19.5% in 2025, one of the fastest category gains.
Australia Post, Aussies add $82.6 billion to cart (Australia Post eCommerce Report 2026) (Mar 2026)
Exact wording at the source
but it was Department Stores that experienced some of the highest growth last year, up 19.5% YoY.
- 27.
In China, online sales of food grew 15.8% in January to September 2026, compared with 3.4% for clothing and 0.8% for daily necessities.
National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in September 2026 (Oct 2026)
Exact wording at the source
among the online retail sales of goods, those of food, clothing, and daily necessities increased by 15.8%, 3.4%, and 0.8%, respectively.
- 28.
Adobe data show U.S. online sales of Christmas trees and ornaments in October have run 382% higher than in September on average since 2022.
Adobe, 2026 U.S. Holiday Forecast, Adobe Digital Insights (Sep 2026)
Exact wording at the source
October has also become the unofficial start of holiday décor shopping since 2022, with Christmas tree and ornament sales running 382% higher than September on average.
Chart
Largest online spending categories in Australia, 2025
Billions of Australian dollars spent online by Australian households in calendar 2025.
- Online marketplaces$18.9
- Fashion and apparel$11.6
- Home and garden$11.4
Source: Australia Post, Aussies add $82.6 billion to cart (Australia Post eCommerce Report 2026)
Cross-border ecommerce
- 29.
Temu's share of most recent cross-border online orders rose from under 1% in 2022 to 24% in 2025, making it the most used cross-border retailer alongside Amazon, in IPC's 37-country shopper survey.
International Post Corporation, IPC Cross-Border E-commerce Shopper Survey 2025 (Jan 2026)
Exact wording at the source
Chinese general e-retailer Temu has increased its cross-border e-commerce penetration (% of most recent cross-border order share) from less than 1% in 2022 to 24% in 2025, becoming the most used cross-border e-retailer alongside Amazon
- 30.
Clear information on delivery charges before purchase is essential for 61% of consumers buying online from another country.
International Post Corporation, IPC Cross-Border E-commerce Shopper Survey 2025 (Jan 2026)
Exact wording at the source
When buying online from another country, clear information on delivery charges pre-purchase is essential for 61% of consumers.
- 31.
The share of cross-border parcels taking 15 days or more fell from 29% in 2020 to 7% in 2025.
International Post Corporation, IPC Cross-Border E-commerce Shopper Survey 2025 (Jan 2026)
Exact wording at the source
The proportion of parcels taking 15+ days decreased sharply from 29% in 2020 to 7% in 2025.
- 32.
Doorstep delivery was used by 44% of cross-border online shoppers in 2025, followed by parcel lockers at 13% and mailbox delivery at 12%.
International Post Corporation, IPC Cross-Border E-commerce Shopper Survey 2025 (Jan 2026)
Exact wording at the source
Doorstep delivery was used by 44% of respondents for cross-border delivery, followed by Parcel Lockers (13%) and delivery direct in the Mailbox (12%).
- 33.
Chinese consumers bought 2.6372 trillion yen from Japanese businesses through cross-border ecommerce in 2024, up 8.5%, and 3.1397 trillion yen from U.S. businesses, up 6.0%.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
In particular, the amount purchased through cross-border EC by Chinese consumers from Japanese business operators was 2.6372 trillion yen (up by 8.5% year-over-year) and 3.1397 trillion yen from U.S. business operators (up by 6.0% year-over-year)
- 34.
Japanese consumers bought 441 billion yen through cross-border ecommerce from U.S. and Chinese sellers in 2024, up 4.8%, compared with 5.7769 trillion yen for Chinese consumers.
Japan Ministry of Economy, Trade and Industry, Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025)
Exact wording at the source
Japan 441 billion yen 4.8% U.S. 2.7144 trillion yen 7.3% China 5.7769 trillion yen 7.2%
Marketplaces vs own online stores
- 35.
Independent sellers accounted for 61% of the paid units sold in Amazon's stores worldwide in the third quarter of 2026, after 62% a year earlier.
Amazon, Amazon.com Announces Third Quarter Results (Oct 2026)
Exact wording at the source
WW seller unit mix -- % of WW paid units (7) 62 % 62 % 61 % 60 % 61 % 61 %
- 36.
Amazon earned $46,492 million from third-party seller services such as commissions and fulfillment fees in the third quarter of 2026, up 9%.
Amazon, Amazon.com Announces Third Quarter Results (Oct 2026)
Exact wording at the source
Third-party seller services (3) $ 40,348 $ 42,486 $ 52,816 $ 41,578 $ 46,780 $ 46,492 9 %
- 37.
Amazon says its independent selling partners account for more than 60% of sales in its store, most of them small and medium-sized businesses.
Amazon, Amazon 2025 Small Business Empowerment Report (2026)
Exact wording at the source
Our 2025 Small Business Empowerment Report shares the achievements of our selling partners, who today account for more than 60% of sales in Amazon's store, most of which are small and medium-sized businesses.
- 38.
In 2024, 85.65% of EU enterprises with web sales sold through their own website or app, and 45% sold through an ecommerce marketplace.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
As Figure 9 shows, in 2024, 85.65% of EU enterprises with web sales used their own websites or apps, and 45% used an e-commerce marketplace.
- 39.
EU enterprises earned 7.08% of their total turnover from web sales through their own websites or apps in 2024 and 1.30% through online marketplaces.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
EU enterprises realised 8.39% of their total turnover from web sales in 2024, where 7.08% was realised from web sales via own websites or apps and 1.30% from sales via online marketplaces.
- 40.
Marketplace selling was most common among web-selling enterprises in Lithuania at 86.55%, Italy at 65.06% and Poland at 63.62% in 2024.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
On the other hand, using web sales via marketplaces was most common in Lithuania (86.55%), Italy (65.06%), and Poland (63.62%).
- 41.
Shopify merchants processed $119.1 billion of gross merchandise volume in the third quarter of 2026, up 29% year over year.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Exact wording at the source
For the three and nine months ended September 30, 2026 we facilitated GMV of $119.1 billion and $335.5 billion, respectively, (September 30, 2025 - $92.0 billion and $254.6 billion), representing year-over-year growth of 29% on a quarterly basis and 32% on a year-to-date basis
- 42.
68% of Shopify's gross merchandise volume in the third quarter of 2026 was processed through Shopify Payments, or $81.4 billion.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Exact wording at the source
For the three months ended September 30, 2026, the Shopify Payments penetration rate was 68%, resulting in GMV of $81.4 billion that was facilitated using Shopify Payments.
- 43.
eBay's gross merchandise volume was $23.2 billion in the third quarter of 2026, up 15% as reported.
eBay, eBay Inc. Reports Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
GMV was $23.2 billion, up 15% on an as-reported basis and up 16% on an FX-Neutral basis.
- 44.
Mercado Libre, the largest marketplace in Latin America, reported $23 billion of gross merchandise volume in the third quarter of 2026, up 38% year over year.
Mercado Libre, Mercado Libre Q3 2026 shareholder letter (Form 8-K exhibit 99.1) (Nov 2026)
Exact wording at the source
Gross Merchandise Volume of $23 billion, up 38% YoY and 33% FX-neutral
- 45.
Walmart's global ecommerce sales grew 23% in its fiscal 2027 second quarter, ended July 2026, led by store-fulfilled pickup and delivery and its marketplace.
Walmart, Walmart reports second quarter results (fiscal 2027, Form 8-K exhibit 99.1) (Aug 2026)
Exact wording at the source
Global eCommerce sales grew 23%, led by store-fulfilled pickup & delivery and marketplace
Chart
EU enterprises with web sales, by sales channel
Share of EU enterprises with web sales in 2024 that used each channel. Firms can use both.
- Own website or app85.7%
- Ecommerce marketplace45%
Source: Eurostat, E-commerce statistics (enterprises)
Small business ecommerce adoption
- 46.
21.38% of small EU enterprises made ecommerce sales in 2024, and those sales generated 8.65% of small firms' turnover.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
By contrast, 21.38% of small enterprises engaged in e-sales, generating 8.65% of the turnover of such enterprises
- 47.
48.48% of large EU enterprises conducted ecommerce sales in 2024, worth 24.24% of their total turnover.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
In 2024, 48.48% of large enterprises conducted e-sales, corresponding to an e-sales value of 24.24% of total turnover in this size class.
- 48.
The share of all EU enterprises with ecommerce sales rose from 18.93% in 2014 to 23.59% in 2024.
Eurostat, E-commerce statistics (enterprises) (2026)
Exact wording at the source
In the EU , during the period 2014 to 2024, the share of enterprises that had e-sales increased from 18.93% in 2014 to 23.59% in 2024.
- 49.
32% of Canadian businesses with five or more employees received ecommerce orders in 2023, about the same as in 2021 (33%) and up from 25% in 2019.
Statistics Canada, Survey of Digital Technology and Internet Use, 2023 (Sep 2024)
Exact wording at the source
In 2023, almost 1 in 3 (32%) Canadian businesses reported receiving e-commerce orders, about the same percentage as in 2021 (33%), but higher than in 2019 (25%).
- 50.
Canadian businesses made C$347 billion in ecommerce sales in 2023, including business to business sales.
Statistics Canada, Survey of Digital Technology and Internet Use, 2023 (Sep 2024)
Exact wording at the source
E-commerce sales totalled $347 billion across the economy in 2023; statistically, this was not significantly different from 2021 ($398 billion) or 2019 ($305 billion).
- 51.
More than 75,000 independent sellers passed $1 million in sales in Amazon's store in 2025, a 36% increase from 2024.
Amazon, Amazon 2025 Small Business Empowerment Report (2026)
Exact wording at the source
More than 75,000 independent sellers surpassed $1 million in sales in Amazon's store, a 36% increase from 2024
- 52.
U.S. independent sellers averaged more than $375,000 in annual sales in Amazon's store in 2025, nearly 30% more than in 2024.
Amazon, Amazon 2025 Small Business Empowerment Report (2026)
Exact wording at the source
averaged more than $375,000 in annual sales in Amazon’s store, representing nearly a 30% increase from 2024
Chart
EU enterprises making ecommerce sales, by size
Share of EU enterprises with 10 or more employees that made ecommerce sales in 2024. Small means 10 to 49 employees.
- Large48.5%
- Medium31.7%
- Small21.4%
Source: Eurostat, E-commerce statistics (enterprises)
Questions readers ask
- What percentage of U.S. retail sales are online?
- Ecommerce made up 17.1% of U.S. retail sales in the second quarter of 2026, seasonally adjusted, according to the U.S. Census Bureau. For the full year 2025 the share was 16.4%, up from 16.1% in 2024.
- How big are U.S. ecommerce sales?
- The Census Bureau estimates U.S. retail ecommerce sales at $1,233.7 billion for 2025, up 5.4% from 2024, and $340.2 billion in the second quarter of 2026 alone. Adobe forecasts $370.9 billion in U.S. online spending from October to December 2026.
- How large is global ecommerce?
- UNCTAD reports that businesses in 46 economies covering three quarters of world GDP recorded nearly $28 trillion in ecommerce sales in 2024, up 5.5% from 2023. That total includes business to business orders, so it is much larger than online retail sales to consumers.
- Do businesses sell more through marketplaces or their own websites?
- In the EU, 85.65% of enterprises with web sales used their own website or app in 2024 and 45% used a marketplace, and own channels generated 7.08% of turnover against 1.30% for marketplaces (Eurostat). On Amazon, independent sellers supplied 61% of paid units in the third quarter of 2026.
- Which country has the highest share of online retail?
- Among the markets on this page, Great Britain has the highest online share at 28.8% of retail sales in September 2026 (ONS). The U.S. share was 17.1% in the second quarter of 2026, Japan's consumer ecommerce ratio was 9.8% in 2024 and Canada's online share was 7.6% in August 2026.
- What share of small businesses sell online?
- Eurostat reports that 21.38% of small EU enterprises made ecommerce sales in 2024, compared with 48.48% of large enterprises. In Canada, 32% of businesses with five or more employees received ecommerce orders in 2023 (Statistics Canada).
Where these numbers come from
Figures come from national statistics offices (U.S. Census Bureau, ONS, Statistics Canada, China's National Bureau of Statistics, Japan's METI, Korea's Ministry of Data and Statistics), UNCTAD and Eurostat, industry surveys from the International Post Corporation, Australia Post and Adobe, and company earnings releases and SEC filings. Each quote was copied from the source page and rechecked by our source checker. Definitions differ: Census counts orders placed online with retailers and excludes travel; Statistics Canada excludes travel, tickets and financial services; UNCTAD and Eurostat enterprise figures include business to business sales; Adobe figures are forecasts based on transactions at U.S. retail websites; company figures such as gross merchandise volume describe one platform and are not audited market totals. Figures in different currencies and years should not be compared directly. eMarketer forecasts were not used because they are not openly published. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Adobe. 2026 U.S. Holiday Forecast, Adobe Digital Insights (Sep 2026).
- Amazon. Amazon.com Announces Third Quarter Results (Oct 2026).
- Amazon. Amazon 2025 Small Business Empowerment Report (2026).
- Australia Post. Aussies add $82.6 billion to cart (Australia Post eCommerce Report 2026) (Mar 2026).
- eBay. eBay Inc. Reports Third Quarter 2026 Results (Oct 2026).
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- International Post Corporation. IPC Cross-Border E-commerce Shopper Survey 2025 (Jan 2026).
- Japan Ministry of Economy, Trade and Industry. Results of FY2024 E-Commerce Market Survey Compiled (Aug 2025).
- Korea Ministry of Data and Statistics. Online Shopping in September 2026 (Nov 2026).
- Mercado Libre. Mercado Libre Q3 2026 shareholder letter (Form 8-K exhibit 99.1) (Nov 2026).
- National Bureau of Statistics of China. Total Retail Sales of Consumer Goods in September 2026 (Oct 2026).
- Office for National Statistics. Retail sales, Great Britain: September 2026 (Oct 2026).
- Shopify. Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026).
- Statistics Canada. Retail trade, August 2026 (Oct 2026).
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- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026).
- UNCTAD. UNCTADstat Data Insights: E-commerce sales (Oct 2026).
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Comredix. (2026, November 13). Ecommerce Statistics 2026. https://comredix.com/ecommerce-statistics
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