Online Grocery Statistics 2026
This page collects 54 figures on buying groceries online: online's share of grocery spending, how many households order, basket size and order frequency, delivery apps such as Instacart and DoorDash, grocer ecommerce at Walmart, Kroger, Albertsons and Tesco, and meal kits. Most data covers the US and UK in 2025 and 2026, with Canadian ecommerce context and two older USDA baselines from 2022 and 2023. Sources are household surveys from Brick Meets Click, FMI and USDA ERS, panel data from Worldpanel by Numerator, official statistics from the Census Bureau, Statistics Canada and the ONS, and company filings and results.
By the Comredix review desk · Updated November 13, 2026 · 54 numbers drawn from 22 publishers and reports
Short answer
Online orders made up 19% of US grocery spending in December 2025, according to Brick Meets Click, and 64% of US households bought groceries online in September 2026. Instacart processed $10.5 billion in gross transaction value in the third quarter of 2026 and agreed to be acquired by DoorDash for about $17 billion. In Britain, Worldpanel by Numerator put online at 13.0% of grocery sales in early 2026, while meal kit leader HelloFresh saw orders fall 17.9% to 19.6 million.
Headline numbers
- 19%Online orders accounted for 19% of total US grocery spending in December 2025, up 430 basis points from December 2024, according to Brick Meets Click.Brick Meets Click
- $12.7 billionUS eGrocery sales reached a record $12.7 billion in December 2025, up 32% from a year earlier, per the Brick Meets Click Grocery Shopping Survey.Brick Meets Click
- 64%64% of all US households bought groceries online during September 2026, a record monthly active base, according to Brick Meets Click.Brick Meets Click
- 9.0%Average online grocery order frequency among US monthly users climbed 9.0% year over year in September 2026, the 25th straight monthly gain, per Brick Meets Click.Brick Meets Click
- $10,528 millionInstacart's gross transaction value was $10,528 million in the third quarter of 2026, up 15% year over year.Instacart (Maplebear Inc.)
- $17 billionDoorDash agreed in October 2026 to acquire Instacart at an equity value of about $17 billion, or $65.00 per share.DoorDash
- 13.0%Online took 13.0% of British take-home grocery sales in the four weeks to 22 February 2026, the highest share since July 2021, according to Worldpanel by Numerator.Worldpanel by Numerator
- 19.6 millionHelloFresh delivered 19.6 million orders worldwide in the third quarter of 2026, down 17.9% from 23.9 million a year earlier.HelloFresh SE
Reading the numbers
Online grocery in the US has moved from a pandemic fallback to a routine habit. Brick Meets Click found online took 19% of US grocery spending in December 2025, 64% of households ordered groceries online in September 2026 and nearly 81% have ever done so. FMI's 2026 survey agrees that most Americans shop online at least occasionally (72%), but also that 54% always shop in store at their main grocer, so most households mix channels rather than switch.
The growth now comes from frequency. Brick Meets Click recorded a 9.0% rise in order frequency in September 2026 against only 3.6% growth in average order value, and about two-thirds of delivery orders arrived within three hours. Faster, smaller orders are pulling down basket size for delivery even as total spend rises. In August 2026, its survey estimated in-store grocery sales fell 4.1% while online sales grew almost 25%.
The platform side is consolidating. Instacart's third quarter 2026 GTV was $10.5 billion on 91.4 million orders, and DoorDash, whose US grocery and retail business is growing more than twice as fast as its restaurant business, agreed to buy Instacart for about $17 billion. Large grocers are building their own channels at the same time: Walmart's global ecommerce grew 23%, Kroger's adjusted ecommerce 20% and Albertsons' digital sales 11% in their latest quarters.
Britain and meal kits show the limits. Worldpanel by Numerator put online at 13.0% of British grocery sales in February 2026, its highest since 2021, but growth slowed to 5.5% by early October. HelloFresh, the largest meal kit company, delivered 17.9% fewer orders in the third quarter of 2026 while raising average order value 7.5%, a sign the meal kit category is chasing profit over volume.
How much grocery spending has moved online
- 1.
Online orders accounted for 19% of total US grocery spending in December 2025, up 430 basis points from December 2024, according to Brick Meets Click.
Brick Meets Click, Record-breaking Close to 2025: eGrocery Sales Hit $12.7 Billion for Dec 2025 (Jan 2026)
Exact wording at the source
The online share of total grocery spending reached 19% to close the year, an increase of 430 basis points compared to December 2024.
- 2.
US eGrocery sales reached a record $12.7 billion in December 2025, up 32% from a year earlier, per the Brick Meets Click Grocery Shopping Survey.
Brick Meets Click, Record-breaking Close to 2025: eGrocery Sales Hit $12.7 Billion for Dec 2025 (Jan 2026)
Exact wording at the source
with U.S. eGrocery sales surging 32% year-over-year (YOY) to reach a record high of $12.7 billion
- 3.
US online grocery sales grew almost 25% year over year in August 2026, according to Brick Meets Click.
Brick Meets Click, August 2026: eGrocery sales up nearly 25% year-over-year (Sep 2026)
Exact wording at the source
Online grocery shopping momentum continues to pick up steam as monthly sales jumped by almost 25% versus last year
- 4.
US online grocery sales grew more than 16% year over year in September 2026, a slower pace than in July and August, per Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
it remained strong as monthly eGrocery sales grew over 16% versus last year
- 5.
Excluding online orders, US in-store grocery sales fell 4.1% year over year in August 2026, based on Brick Meets Click survey estimates.
Brick Meets Click, August 2026: eGrocery sales up nearly 25% year-over-year (Sep 2026)
Exact wording at the source
When excluding online, in-store sales fell 4.1% based on estimates derived from the August 2026 Brick Meets Click Grocery Shopping Survey.
- 6.
Ecommerce made up 17.1% of all US retail sales in the second quarter of 2026 (seasonally adjusted, all retail categories), according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
- 7.
US retail ecommerce sales totaled $340.2 billion in the second quarter of 2026, seasonally adjusted, per the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Exact wording at the source
the estimate of U.S. retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion
- 8.
Canadian retail ecommerce sales were $5.6 billion in August 2026, 7.6% of total retail trade, seasonally adjusted, according to Statistics Canada.
Statistics Canada, The Daily: Retail trade, August 2026 (Oct 2026)
Exact wording at the source
On a seasonally adjusted basis, retail e-commerce sales increased 1.1% to $5.6 billion in August, accounting for 7.6% of total retail trade.
Who buys groceries online
- 9.
64% of all US households bought groceries online during September 2026, a record monthly active base, according to Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
September recorded a record large MAU base, as 64% of all U.S. households bought groceries online during the month, whether that was for a single item or a basket of products.
- 10.
Nearly 81% of US households had ever bought groceries online as of August 2026, up just over two points in a year, per Brick Meets Click.
Brick Meets Click, August 2026: eGrocery sales up nearly 25% year-over-year (Sep 2026)
Exact wording at the source
The total pool of customers who have ever bought groceries online climbed to nearly 81% of all U.S. households in Aug. ’26, up slightly more than two percentage points versus last year.
- 11.
72% of Americans shop for groceries online at least occasionally, according to FMI's U.S. Grocery Shopper Trends 2026 survey.
FMI, The Food Industry Association, Five Trends Driving Grocery Shoppers to Mass Retailers (Aug 2026)
Exact wording at the source
Nearly three-fourths of Americans (72%) now shop for groceries online at least occasionally, and mass attracts the highest share of shoppers placing online orders.
- 12.
45% of US grocery shoppers placed an online order with a mass retailer in the past three months, compared with 30% who ordered from a supermarket, per FMI's 2026 survey.
FMI, The Food Industry Association, Five Trends Driving Grocery Shoppers to Mass Retailers (Aug 2026)
Exact wording at the source
Among all shoppers, 45% placed an online order with a mass retailer in the past three months, versus 30% with a supermarket.
- 13.
28% of Americans get groceries primarily from an online-only retailer, according to FMI's U.S. Grocery Shopper Trends 2026.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
According to FMI’s U.S. Grocery Shopper Trends 2026 report, 77% of Americans get their groceries from a supermarket, 67% from a Mass store, 45% from a Club store, 36% from a Limited Assortment store, 32% from a Dollar store, and 28% from an online-only retailer primarily.
- 14.
54% of Americans always shop in store at their primary grocery store, per FMI's 2026 survey of 2,023 adults.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
Most Americans (54%) report always shopping in-store at their primary store.
- 15.
Only 15% of US consumers shop at their primary grocery store equally in store and online, according to FMI.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
Only 15% of consumers say they grocery shop at their primary store the same amount in-store and online.
- 16.
About 2 in 10 (19.3%) US household grocery shoppers aged 15 and older had bought groceries online in the past 30 days in the 2022 American Time Use Survey module, per USDA ERS. This is an older baseline.
USDA Economic Research Service, New Survey Data Show Online Grocery Shopping Prevalence and Frequency in the United States (Feb 2024)
Exact wording at the source
Of these, approximately 2 in 10 (19.3 percent) had bought groceries online at least once in the last 30 days.
- 17.
Among US shoppers who bought groceries online in the past month, 44.7% did so three or more times, in USDA ERS analysis of 2022 survey data.
USDA Economic Research Service, New Survey Data Show Online Grocery Shopping Prevalence and Frequency in the United States (Feb 2024)
Exact wording at the source
Among those who had bought groceries online in the past month, 30.2 percent did so once, 25.1 percent made two online grocery purchases, and 44.7 percent purchased groceries online three or more times.
- 18.
The predicted likelihood of online grocery shopping was 20% for SNAP participants in 2022 and 2023, according to USDA ERS.
USDA Economic Research Service, Online Grocery Shopping Participation Varied by Sociodemographic Group in 2022 and 2023 (Nov 2024)
Exact wording at the source
Predictions for the likelihood of online grocery shopping, derived from a regression model, show that in 2022 and 2023 the likelihood of online grocery shopping was 20 percent for SNAP participants.
Chart
Where Americans get their groceries, by store type, 2026
US adults, FMI U.S. Grocery Shopper Trends 2026 survey fielded February 2026. Shoppers use more than one store type.
- Supermarket77%
- Mass store67%
- Club store45%
- Limited assortment store36%
- Dollar store32%
- Online-only retailer28%
Source: FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person
Basket size, order frequency and weekly spend
- 19.
Average online grocery order value across delivery, pickup and ship-to-home rose just 3.6% year over year in September 2026, per Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
The average order value (AOV) growth across all three methods was challenged, just up 3.6% both in nominal dollars and on a YOY basis.
- 20.
Average online grocery order frequency among US monthly users climbed 9.0% year over year in September 2026, the 25th straight monthly gain, per Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
Average order frequency (AOF) climbed 9.0% YOY as newer service offerings have become more broadly available.
- 21.
About two-thirds of US grocery delivery orders in September 2026 were delivered within three hours of being placed, according to Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
Delivery’s AOV faced headwinds related to the growth in sub-same day orders (defined as within three hours of order placement), and these accounted for approximately two-thirds of Delivery’s orders during the month.
- 22.
29% of US online grocery shoppers also bought online from Walmart in the same month in September 2026, up 420 basis points in a year, per Brick Meets Click.
Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026)
Exact wording at the source
The percent of Grocery MAUs that also bought online from Walmart during the same month continued to climb, expanding 420 bps versus a year ago to 29%.
- 23.
US households spent an average of $169 a week on groceries as of February 2026, across all channels, according to FMI.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
According to FMI’s U.S. Grocery Shopper Trends 2026 report, Americans spend on average $169 per week on groceries as of February 2026.
- 24.
US households make 2.8 grocery shopping trips per week in total, according to FMI's 2026 survey.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
In total, American households make 2.8 grocery shopping trips per week.
- 25.
Americans visit an average of 5.4 separate grocery banners in a month, per FMI's U.S. Grocery Shopper Trends 2026.
FMI, The Food Industry Association, Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026)
Exact wording at the source
Americans, on average, visit 5.4 separate banners in one month for grocery items.
Chart
Change in average online grocery order value by method, September 2026 vs 2025
US households, Brick Meets Click Grocery Shopping Survey, September 2026.
- Ship-to-Home10%
- Pickup-1.6%
- Delivery-2.5%
Source: Brick Meets Click, Sept 2026: eGrocery sales up just over 16% year-over-year
Delivery apps and grocer ecommerce
- 26.
Instacart's gross transaction value was $10,528 million in the third quarter of 2026, up 15% year over year.
Instacart (Maplebear Inc.), Instacart Announces Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
GTV of $10,528 million, up 15% year-over-year.
- 27.
Instacart completed 91.4 million orders in the third quarter of 2026, up 10% year over year.
Instacart (Maplebear Inc.), Instacart Announces Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Orders of 91.4 million, up 10% year-over-year.
- 28.
Instacart's advertising and other revenue was $331 million in the third quarter of 2026, up 23% and equal to 3.1% of GTV.
Instacart (Maplebear Inc.), Instacart Announces Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Advertising and other revenue of $331 million, up 23% year-over-year, representing 3.1% of GTV.
- 29.
DoorDash agreed in October 2026 to acquire Instacart at an equity value of about $17 billion, or $65.00 per share.
DoorDash, DoorDash to Acquire Instacart to Help Local Stores Win (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
today announced a definitive agreement under which DoorDash will acquire Instacart for a total value of $65.00 for each Instacart share, or an equity value of approximately $17 billion.
- 30.
Nearly 100,000 stores are on the Instacart platform, and DoorDash says the merger would add more than 50,000 more for Instacart customers.
DoorDash, DoorDash to Acquire Instacart to Help Local Stores Win (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Instacart customers could shop at more than 50,000 additional stores, on top of the nearly 100,000 stores on the Instacart platform today.
- 31.
DoorDash estimates that combining DashPass and Instacart+ into one fee would save members about $100 million a year.
DoorDash, DoorDash to Acquire Instacart to Help Local Stores Win (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
DashPass and Instacart+ members would pay one membership fee instead of two, which would save them an estimated $100 million per year on membership fees alone.
- 32.
DoorDash completed 993 million total orders across restaurants, grocery and retail in the third quarter of 2026, up 28% year over year including Deliveroo.
DoorDash, DoorDash Releases Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Total Orders increased 28% year-over-year (Y/Y) to 993 million.
- 33.
DoorDash Marketplace gross order value rose 36% to $33.9 billion in the third quarter of 2026, including Deliveroo.
DoorDash, DoorDash Releases Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Marketplace GOV increased 36% Y/Y to $33.9 billion.
- 34.
DoorDash's US grocery and retail gross order value grew more than twice as fast as its US restaurant category in the third quarter of 2026.
DoorDash, DoorDash Releases Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
In our U.S. grocery and retail categories, Y/Y growth in Marketplace GOV in Q3 2026 remained strong, growing at more than double the pace of Y/Y growth in our U.S. restaurant category.
- 35.
Walmart's global ecommerce sales grew 23% in its fiscal 2027 second quarter (May to July 2026), led by store-fulfilled pickup and delivery.
Walmart, Walmart Second Quarter Fiscal 2027 Earnings Release (Form 8-K) (Aug 2026)
Exact wording at the source
Global eCommerce sales grew 23%, led by store-fulfilled pickup & delivery and marketplace
- 36.
Kroger's adjusted ecommerce sales grew 20% in its second quarter ended August 15, 2026.
Kroger, Kroger Reports Second Quarter 2026 Results (Form 8-K, Exhibit 99.1) (Sep 2026)
Exact wording at the source
Adjusted eCommerce sales grew +20%
- 37.
Albertsons Companies' digital sales increased 11% in its second quarter of fiscal 2026, ended September 12, 2026, while identical sales fell 0.8%.
Albertsons Companies, Albertsons Companies Second Quarter Fiscal 2026 Results (Form 8-K) (Oct 2026)
Exact wording at the source
Digital sales increased 11%
Chart
DoorDash total orders by quarter (millions)
All DoorDash marketplaces and Commerce Platform, including restaurants; includes Deliveroo after its acquisition.
- Q3 2025776
- Q4 2025903
- Q1 2026933
- Q2 2026970
- Q3 2026993
Source: DoorDash, DoorDash Releases Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1)
Online grocery in the UK
- 38.
Online took 13.0% of British take-home grocery sales in the four weeks to 22 February 2026, the highest share since July 2021, according to Worldpanel by Numerator.
Worldpanel by Numerator, Shoppers seek romance at home and show love for online (Mar 2026)
Exact wording at the source
More than 18 million orders were placed over the four weeks, taking the channel’s share to 13.0%, the highest level since July 2021.
- 39.
British shoppers placed more than 18 million online grocery orders in the four weeks to 22 February 2026, per Worldpanel by Numerator.
Worldpanel by Numerator, Shoppers seek romance at home and show love for online (Mar 2026)
Exact wording at the source
More than 18 million orders were placed over the four weeks, taking the channel’s share to 13.0%, the highest level since July 2021.
- 40.
British online grocery sales were up 9.7% year on year in the four weeks to 22 February 2026, according to Worldpanel by Numerator.
Worldpanel by Numerator, Shoppers seek romance at home and show love for online (Mar 2026)
Exact wording at the source
Shoppers increasingly chose to get their shopping done online, with sales made through the internet up 9.7% year on year.
- 41.
Overall British online grocery sales grew 5.5% in the 12 weeks to 4 October 2026, while Ocado grew 12.4%, per Worldpanel by Numerator.
Worldpanel by Numerator, Shoppers seek autumn staples while grocery inflation edges up to 2.5% (Oct 2026)
Exact wording at the source
Sales at online specialist Ocado increased by 12.4%, outpacing overall online sales at 5.5%.
- 42.
Online-only grocer Ocado reached a joint record 2.3% share of the British grocery market in the 12 weeks to 1 November 2026, up from 2.1%, according to Worldpanel by Numerator.
Worldpanel by Numerator, British shoppers stock up on essentials, but don't panic buy, after launch of government's Be Ready campaign (Nov 2026)
Exact wording at the source
the online-only specialist achieved a joint record market share of 2.3%, up from 2.1% in 2025.
- 43.
Ocado's sales grew 12.3% in the 12 weeks to 1 November 2026, its 30th consecutive period of double-digit growth, per Worldpanel by Numerator.
Worldpanel by Numerator, British shoppers stock up on essentials, but don't panic buy, after launch of government's Be Ready campaign (Nov 2026)
Exact wording at the source
Sales at online-only grocer Ocado grew by 12.3% over the 12 weeks to 1st November 2026 versus the same time a year ago.
- 44.
Tesco's UK online sales rose 11% to over £7 billion in its 2025/26 financial year, with its share of the online grocery market up 30 basis points to 35.7%.
Tesco PLC, Preliminary Results 2025/26 (Apr 2026)
Exact wording at the source
UK online sales up +11% to over £7bn, with market share up +30bps to 35.7%
- 45.
Sales at Tesco Whoosh, its rapid delivery service, rose 51% to over £400 million in 2025/26.
Tesco PLC, Preliminary Results 2025/26 (Apr 2026)
Exact wording at the source
Tesco Whoosh sales up + 51% to over £400m, with growth in basket size and new customers
- 46.
Average online orders per week for Tesco's UK grocery home shopping business grew 6.0% year on year in 2025/26.
Tesco PLC, Preliminary Results 2025/26 (Apr 2026)
Exact wording at the source
Average online orders per week for our grocery home shopping business grew 6.0% year-on-year
- 47.
Tesco's UK online sales grew 8.9% in the first quarter of its 2026/27 financial year (March to May 2026).
Tesco PLC, Q1 Trading Statement 2026/27 (Jun 2026)
Exact wording at the source
Strong Online growth, with sales up +8.9%
- 48.
Online spending values across all Great Britain retail rose 7.4% in July to September 2026 compared with a year earlier, according to the ONS.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Exact wording at the source
Online spending values rose by 7.4% compared with Quarter 3 2025.
Meal kits
- 49.
HelloFresh delivered 19.6 million orders worldwide in the third quarter of 2026, down 17.9% from 23.9 million a year earlier.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
As a result, the Group delivered 19.6 million orders in Q3 2026 vs. 23.9 million in Q3 2025 (-17.9% y-o-y).
- 50.
HelloFresh's average order value rose 7.5% in constant currency to €70.5 in the third quarter of 2026.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
Average Order Value (“AOV”) increased by 7.5% y-o-y in constant currency to €70.5 in Q3 2026 (Q3 2025: €65.6)
- 51.
HelloFresh Group revenue was about €1.4 billion in the third quarter of 2026 in constant currency, down 11.3% year over year.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
The HelloFresh Group achieved constant currency revenue of approx. €1.4 billion in Q3 2026 vs. €1.6 billion in Q3 2025 (-11.3% y-o-y).
- 52.
HelloFresh's meal kit segment revenue fell 13.1% year over year in constant currency in the third quarter of 2026.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
The revenue of the Meal Kits segment declined by 13.1% y-o-y in constant currency
- 53.
HelloFresh's meal kit adjusted EBITDA margin improved to 10.7% in the third quarter of 2026, from 9.4% a year earlier.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
Meal Kits AEBITDA margin in constant currency improved to 10.7% (Q3 2025: 9.4%), and RTE reached AEBITDA break-even in constant currency (Q3 2025: -€21.6 million).
- 54.
HelloFresh cut marketing expenses by 24.1% year over year in the third quarter of 2026.
HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026)
Exact wording at the source
Therefore, marketing expenses continued to decrease in Q3 2026 y-o-y by 24.1% in absolute terms, or by 3.2pp as % of revenue.
Chart
HelloFresh orders, third quarter (millions)
HelloFresh Group, all brands and markets.
- Q3 202523.9
- Q3 202619.6
Source: HelloFresh SE, Press release Q3 2026: HelloFresh SE advances profitability across product segments
Questions readers ask
- What share of grocery shopping is done online?
- In the US, online orders made up 19% of total grocery spending in December 2025, according to Brick Meets Click, up 4.3 points in a year. In Britain, Worldpanel by Numerator put online at 13.0% of take-home grocery sales in the four weeks to 22 February 2026, the highest since July 2021.
- How many Americans buy groceries online?
- Brick Meets Click found 64% of US households bought groceries online during September 2026, and nearly 81% have done so at least once. FMI's 2026 survey found 72% of Americans shop for groceries online at least occasionally.
- How big is Instacart?
- Instacart processed $10,528 million in gross transaction value and 91.4 million orders in the third quarter of 2026, up 15% and 10%. It has nearly 100,000 stores on its platform, and DoorDash agreed in October 2026 to acquire it at an equity value of about $17 billion.
- Is the average online grocery order getting bigger?
- Only slightly. Brick Meets Click found average order value across all methods rose 3.6% year over year in September 2026, while delivery and pickup order values dipped 2.5% and 1.6%. Growth is coming from more frequent orders, up 9.0%.
- Are meal kits still growing?
- Not in volume. HelloFresh delivered 19.6 million orders in the third quarter of 2026, down 17.9% from 23.9 million a year earlier, and meal kit revenue fell 13.1% in constant currency. Average order value rose 7.5% to €70.5 and the meal kit margin improved to 10.7%.
Where these numbers come from
We used primary publishers only: household surveys from Brick Meets Click (the Brick Meets Click Grocery Shopping Survey, sponsored by Mercatus), FMI's U.S. Grocery Shopper Trends 2026 and USDA ERS analysis of the American Time Use Survey; household panel data from Worldpanel by Numerator, formerly Kantar Worldpanel; official statistics from the U.S. Census Bureau, Statistics Canada and the Office for National Statistics; and results and SEC filings from Instacart, DoorDash, Walmart, Kroger, Albertsons, Tesco and HelloFresh. Every quote was refetched from the source page. Definitions differ: Brick Meets Click estimates online grocery spending from monthly household surveys and counts delivery, pickup and ship-to-home, while Worldpanel measures take-home grocery sales in Britain. Census, Statistics Canada and ONS ecommerce figures cover all retail, not only groceries. Company figures cover each company's own platform, DoorDash totals include restaurant orders and Deliveroo, and retailer growth rates use different fiscal quarters. The USDA figures describe 2022 and 2023 and are included as baselines. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Albertsons Companies. Albertsons Companies Second Quarter Fiscal 2026 Results (Form 8-K) (Oct 2026).
- Brick Meets Click. Record-breaking Close to 2025: eGrocery Sales Hit $12.7 Billion for Dec 2025 (Jan 2026).
- Brick Meets Click. August 2026: eGrocery sales up nearly 25% year-over-year (Sep 2026).
- Brick Meets Click. Sept 2026: eGrocery sales up just over 16% year-over-year (Oct 2026).
- DoorDash. DoorDash to Acquire Instacart to Help Local Stores Win (Form 8-K, Exhibit 99.1) (Oct 2026).
- DoorDash. DoorDash Releases Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026).
- FMI, The Food Industry Association. Five Trends Driving Grocery Shoppers to Mass Retailers (Aug 2026).
- FMI, The Food Industry Association. Annual U.S. Grocery Shopper Trends Report Finds Consumers Value Grocery Shopping In-Person (May 2026).
- HelloFresh SE. Press release Q3 2026: HelloFresh SE advances profitability across product segments (Nov 2026).
- Instacart (Maplebear Inc.). Instacart Announces Third Quarter 2026 Financial Results (Form 8-K, Exhibit 99.1) (Oct 2026).
- Kroger. Kroger Reports Second Quarter 2026 Results (Form 8-K, Exhibit 99.1) (Sep 2026).
- Office for National Statistics. Retail sales, Great Britain: September 2026 (Oct 2026).
- Statistics Canada. The Daily: Retail trade, August 2026 (Oct 2026).
- Tesco PLC. Preliminary Results 2025/26 (Apr 2026).
- Tesco PLC. Q1 Trading Statement 2026/27 (Jun 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026).
- USDA Economic Research Service. New Survey Data Show Online Grocery Shopping Prevalence and Frequency in the United States (Feb 2024).
- USDA Economic Research Service. Online Grocery Shopping Participation Varied by Sociodemographic Group in 2022 and 2023 (Nov 2024).
- Walmart. Walmart Second Quarter Fiscal 2027 Earnings Release (Form 8-K) (Aug 2026).
- Worldpanel by Numerator. Shoppers seek romance at home and show love for online (Mar 2026).
- Worldpanel by Numerator. Shoppers seek autumn staples while grocery inflation edges up to 2.5% (Oct 2026).
- Worldpanel by Numerator. British shoppers stock up on essentials, but don't panic buy, after launch of government's Be Ready campaign (Nov 2026).
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Comredix. (2026, November 13). Online Grocery Statistics 2026. https://comredix.com/grocery-delivery-statistics
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