Wearable Technology Statistics 2026
This page collects 52 figures on wearable technology: global shipments of smartwatches, wireless earbuds, bands, rings and smart glasses, the companies that sell them, who owns them in the U.S. and UK, and how people use them to track their health. Most figures describe 2025 and 2026; the Pew Research Center figures date from 2019 and are included as an older baseline. Sources include IDC, Counterpoint Research, Omdia, Apple and Garmin filings, Oura's IPO filing, Rock Health, a HINTS analysis in European Heart Journal: Digital Health, the Journal of Medical Internet Research, Pew Research Center, YouGov, Verily and Ohio State Wexner Medical Center.
By the Comredix review desk · Updated November 13, 2026 · 52 numbers drawn from 19 publishers and reports
Short answer
About 148 million wearables shipped worldwide in Q2 2026 and IDC expects about 625 million for the full year, with earbuds making up 64.9% of units. Global smartwatch shipments fell 4% in Q2 2026 (Counterpoint Research), while 46% of U.S. adults own a wearable (Rock Health, 2025) and 41.1% used one in 2024 according to the federal HINTS survey, but only 18.5% use one daily.
Headline numbers
- 148 millionAbout 148 million wearable devices shipped worldwide in Q2 2026, up 2.7% from a year earlier, according to IDC.IDC
- 625 millionIDC forecasts about 625 million wearable shipments worldwide in full-year 2026, growth of 1.7%.IDC
- 4%Global smartwatch shipments fell 4% year over year in Q2 2026, per Counterpoint Research.Counterpoint Research
- 64.9%Earwear such as wireless earbuds made up 64.9% of global wearable shipments in Q2 2026 and grew 5.4%, per IDC.IDC
- $35,577 millionApple's Wearables, Home and Accessories net sales were $35,577 million in fiscal 2026, against $35,686 million in fiscal 2025 and $37,005 million in fiscal 2024.Apple Inc.
- 33 points46% of U.S. adults owned a wearable in 2025, up 33 percentage points from 13% in 2015, per Rock Health.Rock Health
- 41.1%41.1% of U.S. adults, about 108 million people, used a wearable device in 2024, up from 30.2% in 2020, according to an analysis of the federal HINTS survey.European Heart Journal: Digital Health
- 18.5%Only 18.5% of U.S. adults used a wearable device daily in 2024, up from 15.1% in 2020, according to the HINTS analysis.European Heart Journal: Digital Health
Reading the numbers
The wearables market is large but growing slowly. IDC counts about 148 million devices shipped in Q2 2026 and forecasts about 625 million for the year, up only 1.7%, with roughly 687 million by 2030. Most of that volume is in the ear: earwear such as wireless earbuds made up 64.9% of Q2 2026 units, against 25.0% for smartwatches. Growth is uneven by region, with the U.S. up 6.2% and Latin America up 24.9% in the quarter, while China, the largest market, slipped.
Smartwatches are shifting toward fewer, more expensive devices. Counterpoint Research found shipments grew 4% in 2025, driven by watches priced $200 to $400 (up 48%) while cheaper models fell. In Q2 2026, shipments fell 4% as owners kept their watches longer, and Counterpoint now expects only 1% growth for 2026; IDC expects a 3.7% decline. Huawei took a record 22% of smartwatch shipments in that quarter, much of it in China, while Apple's Wearables, Home and Accessories sales were flat at $35,577 million in fiscal 2026.
Earbuds are mature, and the newer formats carry the growth. Omdia reports true wireless shipments fell 0.7% to 82.1 million in Q2 2026, while open-ear models grew 12% and are forecast to reach 90.5 million units a year by 2030. Smart glasses and rings are still small shares of the market, and Meta and Oura hold most of them. Garmin's fitness segment grew 33% in 2025 to $2,357 million, and Oura sold 3.6 million rings in the 12 months to June 2026.
Ownership in the U.S. is near half of adults, but use and data sharing lag. Rock Health finds 46% own a wearable and 57% own a wearable or connected device, and the HINTS analysis puts use at 41.1% in 2024. Yet only 18.5% of adults use a wearable daily and 19.2% shared its data with a clinician. In the UK, YouGov finds 30% own a smartwatch, with ownership far higher among adults under 35, and 59% call wearables too expensive.
Global wearable shipments
- 1.
About 148 million wearable devices shipped worldwide in Q2 2026, up 2.7% from a year earlier, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Worldwide wearable device shipments reached about 148 million units in Q2 2026, up 2.7% year over year and 1.5% quarter over quarter, according to IDC’s Worldwide Quarterly Wearable Device Tracker.
- 2.
IDC forecasts about 625 million wearable shipments worldwide in full-year 2026, growth of 1.7%.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
IDC forecasts wearable shipments of about 625 million units in 2026, up 1.7% year over year.
- 3.
IDC expects the wearables market to reach about 687 million units in 2030, a 2.4% compound annual growth rate from 2026.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
The market is forecast to grow at a 2.4% CAGR from 2026 through 2030 and reach about 687 million units.
- 4.
U.S. wearable shipments grew 6.2% in Q2 2026, while Latin America grew 24.9% and Japan 22.4%, per IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Latin America grew 24.9%, Japan rose 22.4%, Western Europe increased 12.1%, and the USA was up 6.2%.
- 5.
Omdia counts more than 200 million wearable band shipments worldwide in 2025, 6% more than in 2024. Omdia's band category covers wrist-worn devices, so it is smaller than IDC's total, which includes earbuds.
Omdia, Xiaomi reclaims wearable band crown for the first time since 2020 (Feb 2026)
Exact wording at the source
Global wearable device shipments climbed past 200 million units in 2025, growing 6% year on year according to Omdia.
Chart
Wearable shipment growth by region, Q2 2026
Year-over-year change in wearable device shipments, IDC Worldwide Quarterly Wearable Device Tracker, Q2 2026.
- Latin America24.9%
- Japan22.4%
- Western Europe12.1%
- USA6.2%
Source: IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026
Smartwatch shipments and prices
- 6.
Global smartwatch shipments grew 4% in 2025 after falling in 2024, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026)
Exact wording at the source
Global smartwatch shipments grew 4% YoY in 2025, recovering from a decline in 2024, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q4 2025.
- 7.
In 2025, shipments of smartwatches priced $200 to $400 rose 48%, while those under $200 fell 9%, per Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026)
Exact wording at the source
Smartwatches priced below $200 saw a 9% YoY decline in shipments, whereas the $200-$400 segment recorded a substantial 48% YoY increase.
- 8.
Global smartwatch shipments grew 4% year over year in Q1 2026, per Counterpoint Research.
Counterpoint Research, Global Smartwatch Market Sustains Growth Momentum in Q1 2026 (Jun 2026)
Exact wording at the source
Global smartwatch shipments grew 4% YoY in Q1 2026, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q1 2026.
- 9.
Apple's smartwatch shipments rose 21% in Q1 2026, the fastest growth among the top 10 brands, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Market Sustains Growth Momentum in Q1 2026 (Jun 2026)
Exact wording at the source
Apple shipments rose 21% YoY, the fastest growth among the Top 10 brands.
- 10.
Global smartwatch shipments fell 4% year over year in Q2 2026, per Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches Its Record Share (Sep 2026)
Exact wording at the source
Global smartwatch shipments declined by 4% YoY in Q2 2026, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q2 2026.
- 11.
Huawei reached a record 22% of global smartwatch shipments in Q2 2026, with China making up almost 80% of its volume, per Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches Its Record Share (Sep 2026)
Exact wording at the source
Huawei’s global shipment share hit a record 22% in Q2 2026, with China accounting for almost 80% of its volume.
- 12.
Counterpoint Research expects global smartwatch shipments to grow just 1% in 2026 and 3% a year on average through 2030.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches Its Record Share (Sep 2026)
Exact wording at the source
Full-year 2026 shipments are forecast to grow just 1%, with the market on a 3% CAGR through 2030.
- 13.
Smartwatches made up 25.0% of global wearable shipments in Q2 2026 after a 4.2% decline, while wrist bands fell to 7.4%, per IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Smartwatches fell 4.2% to a 25.0% share, and wrist bands declined 4.7% to 7.4% share.
- 14.
IDC expects smartwatch shipments to fall 3.7% in 2026 as replacement cycles lengthen, then grow about 1.3% a year.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Smartwatches are expected to decline 3.7% in 2026 and then recover to a 1.3% CAGR, as lengthening replacement cycles push buyers toward fewer but more premium purchases.
Wireless earbud shipments
- 15.
Earwear such as wireless earbuds made up 64.9% of global wearable shipments in Q2 2026 and grew 5.4%, per IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
It accounted for 64.9% of shipments and grew 5.4% year over year.
- 16.
Apple led the global earwear category with a 17.2% share of Q2 2026 shipments, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Apple led earwear with 17.2% share.
- 17.
IDC forecasts earwear shipments to grow 3.3% in 2026 and to stay at about two-thirds of the wearables market through 2030.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Earwear is forecast to grow 3.3% in 2026 and to hold roughly two-thirds of the market through 2030, with a 2.3% CAGR.
- 18.
Global true wireless earbud (TWS) shipments fell 0.7% to 82.1 million units in Q2 2026, the first yearly decline since Q2 2023, according to Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Global true wireless stereo (TWS) shipments fell 0.7% year-over-year (YoY) to 82.1 million units in the second quarter of 2026, according to the latest data from Omdia, marking the first YoY decline since 2Q23.
- 19.
Open-ear wireless (OWS) earbuds grew 12% to 11.1 million units in Q2 2026, 13.5% of all true wireless shipments, per Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Omdia estimates that conventional TWS shipments declined 2% in 2Q26, while OWS shipments grew 12% to 11.1 million units, increasing OWS share of total TWS shipments to 13.5% from 12.0% a year earlier.
- 20.
TWS shipments in mainland China, the largest market, fell 9.5% in Q2 2026 as subsidy-driven demand faded, according to Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Mainland China, the world’s largest TWS market, accounted for much of the decline, with shipments falling 9.5% as the boost from broader consumer electronics stimulus faded and replacement demand was partly pulled forward into 2025.
- 21.
Omdia forecasts open-ear earbud shipments to roughly double from 43.9 million units in 2026 to 90.5 million in 2030.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Annual OWS shipments are forecast to increase from 43.9 million units in 2026 to 90.5 million units by 2030, representing nearly one in five TWS shipments.
- 22.
Global TWS shipments reached 92.6 million units in Q3 2025, up just 0.33% from a year earlier, per Omdia.
Omdia, OWS crosses 10-million-unit milestone as TWS market pivots to value creation (Dec 2025)
Exact wording at the source
Global TWS shipments reached 92.6 million units in 3Q25, up just 0.33% year-over-year (YoY), according to Omdia’s latest research.
Chart
Share of global wearable shipments by category, Q2 2026
Unit share of worldwide wearable shipments, IDC, Q2 2026. Glasses (1.7%) and rings (0.8%) make up most of the rest.
- Earwear64.9%
- Smartwatches25%
- Wrist bands7.4%
Source: IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026
Leading companies and new form factors
- 23.
Apple's Wearables, Home and Accessories net sales were $35,577 million in fiscal 2026, against $35,686 million in fiscal 2025 and $37,005 million in fiscal 2024.
Apple Inc., Form 10-K for the fiscal year ended September 26, 2026 (Oct 2026)
Exact wording at the source
Wearables, Home and Accessories 35,577 35,686 37,005
- 24.
Apple held 15.5% of global wearable shipments in Q2 2026, the largest share of any company, with 8.9% growth, per IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Top 5 Wearable Device Companies Apple led the market with 15.5% share and grew 8.9% year over year.
- 25.
Xiaomi was the largest wearable band vendor in 2025 with an 18% share, ahead of Apple at 17% and Huawei at 16%, according to Omdia.
Omdia, Xiaomi reclaims wearable band crown for the first time since 2020 (Feb 2026)
Exact wording at the source
Xiaomi has reclaimed the top spot for the first time since 2020, capturing a 18% market share to become the world’s largest wearable vendor by annual shipments.
- 26.
Garmin's fitness segment revenue reached $2,357 million in 2025, up 33% from 2024.
Garmin Ltd., Garmin announces fourth quarter and fiscal year 2025 results (Feb 2026)
Exact wording at the source
Fitness 765,839 539,305 42% 2,357,000 1,774,487 33%
- 27.
Garmin's fitness segment revenue grew 16% in Q3 2026, led by demand for wearables.
Garmin Ltd., Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Fitness: Revenue from the fitness segment increased 16% in the third quarter with growth led by strong demand for wearables.
- 28.
Meta held 78.4% of global smart glasses shipments and Oura 67.0% of smart ring shipments in Q2 2026, per IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Meta controlled 78.4% of glasses, and Oura held 67.0% of rings.
- 29.
Oura sold 3.6 million smart rings in the 12 months to June 30, 2026, according to its IPO filing.
Oura Inc., Form S-1/A registration statement (Sep 2026)
Exact wording at the source
Global shipments of wearable devices totaled approximately 212 million units in the 12 months ended June 30, 2026, according to International Data Corporation (“IDC”), of which we represented approximately 2% penetration with 3.6 million Rings Sold over the last year.
- 30.
Oura had 5.0 million paid members as of June 30, 2026, up from 1.5 million at the end of 2024.
Oura Inc., Form S-1/A registration statement (Sep 2026)
Exact wording at the source
Paid Members have scaled from 1.5 million as of December 31, 2024 to 5.0 million as of June 30, 2026.
Chart
Wearable band market share by vendor, 2025
Preliminary sell-in shipment share of wearable bands worldwide, Omdia Wearable Tech Service, February 2026.
- Xiaomi18%
- Apple17%
- Huawei16%
- Samsung9%
- Garmin5%
Source: Omdia, Xiaomi reclaims wearable band crown for the first time since 2020
Who owns wearables
- 31.
57% of U.S. adults owned at least one wearable or connected health device in December 2025, according to Rock Health's survey of 8,000 adults.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
According to our Survey, 57% of U.S. adults report owning at least one wearable
- 32.
46% of U.S. adults owned a wearable in 2025, up 33 percentage points from 13% in 2015, per Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Forty-six percent report owning a wearable specifically, representing a 33 percentage point climb from 13% in 2015.
- 33.
Roughly 4 in 10 U.S. adults owned a smartwatch in 2025, making it the most common wearable form, per Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Smart watches still lead the form factor mix, with roughly 4 in 10 respondents owning a smart watch.
- 34.
41.1% of U.S. adults, about 108 million people, used a wearable device in 2024, up from 30.2% in 2020, according to an analysis of the federal HINTS survey.
European Heart Journal: Digital Health, National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026)
Exact wording at the source
On average, there was a 36.1% increase in the use of wearable devices among US adults, from an estimated 30.2% (or 79 million) in 2020 to 41.1% (or 108 million) in 2024, with similar patterns among those with high CV risk (P<.001 for both).
- 35.
36.36% of U.S. adults used a wearable device in 2022, up from 28% to 30% in 2019, based on the National Cancer Institute's HINTS 6 survey.
Journal of Medical Internet Research, Wearable device use and data sharing among US adults, Health Information National Trends Survey 6 (JMIR 2025;27:e63879) (2025)
Exact wording at the source
Results: The results indicate an increase in wearable device adoption to 36.36% (2033/5591) in 2022, up from 28%-30% in 2019.
- 36.
47% of U.S. smartphone owners who make most of their own healthcare decisions used a health wearable in July 2025, per a Verily survey of 2,000 adults.
Verily, Survey: What do consumers want from their health technology? (Oct 2025)
Exact wording at the source
Nearly half ( 47% ) of respondents use a health wearable.
- 37.
21% of U.S. adults regularly wore a smartwatch or fitness tracker in 2019, an older Pew Research Center baseline for later surveys.
Pew Research Center, About one-in-five Americans use a smart watch or fitness tracker (Jan 2020)
Exact wording at the source
roughly one-in-five U.S. adults (21%) say they regularly wear a smart watch or wearable fitness tracker, according to a Pew Research Center survey conducted June 3-17, 2019.
- 38.
In 2019, 31% of U.S. adults in households earning $75,000 or more wore a smartwatch or fitness tracker regularly, against 12% of those earning under $30,000, per Pew Research Center.
Pew Research Center, About one-in-five Americans use a smart watch or fitness tracker (Jan 2020)
Exact wording at the source
Around three-in-ten Americans living in households earning $75,000 or more a year (31%) say they wear a smart watch or fitness tracker on a regular basis, compared with 12% of those whose annual household income falls below $30,000.
- 39.
30% of British adults owned a smartwatch in March 2025 and 18% used a fitness tracker, according to YouGov.
YouGov, Nearly half of Britons concerned about wearable tech privacy (Mar 2025)
Exact wording at the source
Smartwatches are the most commonly used device, with 30% of respondents owning one.
- 40.
54% of British adults used no wearable device in March 2025, rising to 66% among those aged 55 and over, per YouGov.
YouGov, Nearly half of Britons concerned about wearable tech privacy (Mar 2025)
Exact wording at the source
However, over half of respondents (54%) report not using any wearable devices, with non-adoption increasing to 66% among those aged 55 and over.
- 41.
59% of British adults agreed in 2025 that wearable technology is too expensive, against 22% who disagreed, per YouGov.
YouGov, Nearly half of Britons concerned about wearable tech privacy (Mar 2025)
Exact wording at the source
A substantial 59% of respondents agree that wearable technology is too expensive, compared to 22% who disagree, highlighting a potential barrier to wider adoption.
Chart
British adults who own a smartwatch, by age, 2025
YouGov survey of British adults, published March 2025.
- 18 to 2446%
- 25 to 3447%
- 55+19%
Source: YouGov, Nearly half of Britons concerned about wearable tech privacy
Health tracking and data sharing
- 42.
59% of U.S. wearable owners wore their device always or nearly always in 2025, and 83% wore it at least five days a week, per Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Eighty-three percent of wearable owners wear their devices five or more days per week, including 59% who wear theirs always or nearly always (e.g., except when charging).
- 43.
Most U.S. wearable owners used their devices to track physical activity (35%), sleep (26%) and heart rate (21%) in 2025, according to Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Most wearable owners use their devices to track physical activity (35%), sleep (26%), and heart rate (21%).
- 44.
30% of U.S. wearable owners regularly discussed their wearable data with a healthcare provider in 2025, and 59% had done so at least once, per Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Fifty-nine percent of wearable owners have already discussed their wearable data with a healthcare provider: 30% do so regularly, while 29% have done so at least once.
- 45.
Only 18.5% of U.S. adults used a wearable device daily in 2024, up from 15.1% in 2020, according to the HINTS analysis.
European Heart Journal: Digital Health, National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026)
Exact wording at the source
The actual daily use of wearable devices was low, remaining relatively consistent across the study period (15.1% in 2020 to 18.5% in 2024) (Figure 1).
- 46.
19.2% of U.S. adults shared wearable data with a clinician in 2024, although 73.4% to 81.3% of users said they were willing to, per the HINTS analysis.
European Heart Journal: Digital Health, National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026)
Exact wording at the source
While there was a high willingness to share wearable data with healthcare providers to aid care (73.4% to 81.3%), only a minority shared their data throughout study years (14.2% in 2020 vs 19.2% in 2024).
- 47.
In 2022, 78.4% of U.S. wearable users were open to sharing their data with providers, but only 26.5% had done so, based on HINTS 6.
Journal of Medical Internet Research, Wearable device use and data sharing among US adults, Health Information National Trends Survey 6 (JMIR 2025;27:e63879) (2025)
Exact wording at the source
We also find a significant discrepancy between the willingness to share data, with 78.4% (1584/2020) of users open to sharing with health care providers, and the actual sharing behavior, where only 26.5% (535/ 2020) have done so.
- 48.
32% of U.S. adults regularly used a smartwatch to monitor their heart health in December 2024, per a survey of 1,008 adults for Ohio State Wexner Medical Center.
The Ohio State University Wexner Medical Center, Survey: While most Americans use a device to monitor their heart, few share that data with their doctor (Jan 2025)
Exact wording at the source
The survey of 1,008 Americans found nearly two-thirds use a device on a regular basis to monitor their heart health with the most popular being a smartwatch (32%), portable blood pressure machine (31%), fitness app (19%) and wearable fitness/movement tracker (13%).
- 49.
Only 1 in 4 U.S. adults who monitor their heart with a device used that data to start a conversation with their doctor, per Ohio State Wexner Medical Center's 2024 survey.
The Ohio State University Wexner Medical Center, Survey: While most Americans use a device to monitor their heart, few share that data with their doctor (Jan 2025)
Exact wording at the source
Of those who use a device, only 1 in 4 use that data to prompt a conversation about their heart health with their doctor.
- 50.
Apple expects Apple Watch hypertension notifications to alert over 1 million people with undiagnosed hypertension within the first year of the feature.
Apple Inc., Hypertension notifications available today on Apple Watch (Apple Newsroom Canada) (Oct 2025)
Exact wording at the source
While hypertension notifications will not detect all instances of hypertension, with the reach of Apple Watch, the feature is expected to notify over 1 million people with undiagnosed hypertension within the first year.
- 51.
Oura's paid members wore the ring for a median of about 23 hours a day in the third quarter of its fiscal 2026, according to its IPO filing.
Oura Inc., Form S-1/A registration statement (Sep 2026)
Exact wording at the source
In the third quarter of fiscal 2026, Paid Members wore Oura Ring for a median of approximately 23 hours per day, enabling continuous data capture that can help our members understand their bodies, recognize patterns early, and act with greater intention and precision.
- 52.
48% of British adults worried in 2025 that companies could use data from their wearable devices to learn about their lifestyle, per YouGov.
YouGov, Nearly half of Britons concerned about wearable tech privacy (Mar 2025)
Exact wording at the source
Nearly half (48%) of respondents express concern that data collected from their devices could be used by companies to learn about their lifestyle.
Chart
What U.S. wearable owners track, 2025
Share of U.S. wearable owners by main tracking use, Rock Health Consumer Adoption Survey, December 2025, 8,000 adults.
- Physical activity35%
- Sleep26%
- Heart rate21%
Source: Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey
Questions readers ask
- How many wearable devices are sold each year?
- IDC forecasts about 625 million wearable shipments worldwide in 2026, up 1.7%, after about 148 million in Q2 2026 alone. About two-thirds of those units are earbuds and other ear-worn devices, and smartwatches are about a quarter.
- Are smartwatch sales growing?
- Slowly. Counterpoint Research found global smartwatch shipments grew 4% in 2025 but fell 4% in Q2 2026 as owners kept watches longer, and it expects only 1% growth in 2026. IDC expects smartwatch shipments to fall 3.7% in 2026.
- What percentage of Americans own a smartwatch or wearable?
- Rock Health found 46% of U.S. adults owned a wearable in 2025 and roughly 4 in 10 owned a smartwatch. An analysis of the federal HINTS survey put wearable use at 41.1% of adults, about 108 million people, in 2024.
- Who sells the most wearables?
- Apple led overall wearable shipments with 15.5% in Q2 2026 and led earwear with 17.2%, according to IDC. Huawei led smartwatches that quarter, and Omdia ranked Xiaomi first in wearable bands for 2025 with 18%.
- Do people share wearable health data with their doctors?
- Few do. The HINTS analysis found 19.2% of U.S. adults shared wearable data with a clinician in 2024, although most users said they were willing. Ohio State Wexner Medical Center found only 1 in 4 people who monitor their heart with a device used the data to start a conversation with their doctor.
- How many people own a smartwatch in the UK?
- YouGov found 30% of British adults owned a smartwatch in March 2025 and 18% used a fitness tracker. Ownership was 46% to 47% among adults aged 18 to 34 but 19% among those 55 and over.
Where these numbers come from
We used primary sources only: market trackers (IDC, Counterpoint Research, Omdia), company filings and releases (Apple, Garmin, Oura), peer-reviewed analyses of the National Cancer Institute's Health Information National Trends Survey, and surveys published by the organizations that ran them (Rock Health, Pew Research Center, YouGov, Verily, Ohio State Wexner Medical Center). Every figure carries the exact sentence from its source, and each quote was refetched and checked. Market trackers measure shipments into sales channels, not purchases or active devices, and their category definitions differ: IDC's earwear and Omdia's true wireless categories overlap but are not the same, and Omdia's band figure excludes earbuds. Surveys differ in sample, mode and what counts as a wearable, so ownership shares should not be compared directly across sources. The Pew figures date from 2019 and are shown as a baseline. We looked for wearable figures from the CDC's National Health Interview Survey and from Ofcom but did not find published estimates we could fetch and verify. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Apple Inc.. Form 10-K for the fiscal year ended September 26, 2026 (Oct 2026).
- Apple Inc.. Hypertension notifications available today on Apple Watch (Apple Newsroom Canada) (Oct 2025).
- Counterpoint Research. Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026).
- Counterpoint Research. Global Smartwatch Market Sustains Growth Momentum in Q1 2026 (Jun 2026).
- Counterpoint Research. Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches Its Record Share (Sep 2026).
- European Heart Journal: Digital Health. National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026).
- Garmin Ltd.. Garmin announces fourth quarter and fiscal year 2025 results (Feb 2026).
- Garmin Ltd.. Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026).
- IDC. Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026).
- Journal of Medical Internet Research. Wearable device use and data sharing among US adults, Health Information National Trends Survey 6 (JMIR 2025;27:e63879) (2025).
- Omdia. Xiaomi reclaims wearable band crown for the first time since 2020 (Feb 2026).
- Omdia. OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026).
- Omdia. OWS crosses 10-million-unit milestone as TWS market pivots to value creation (Dec 2025).
- Oura Inc.. Form S-1/A registration statement (Sep 2026).
- Pew Research Center. About one-in-five Americans use a smart watch or fitness tracker (Jan 2020).
- Rock Health. What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026).
- The Ohio State University Wexner Medical Center. Survey: While most Americans use a device to monitor their heart, few share that data with their doctor (Jan 2025).
- Verily. Survey: What do consumers want from their health technology? (Oct 2025).
- YouGov. Nearly half of Britons concerned about wearable tech privacy (Mar 2025).
Citing this page
Link to this page or to a single numbered figure. If you reuse a number, name the organization that released it in the first place.
Comredix. (2026, November 13). Wearable Technology Statistics 2026. https://comredix.com/wearable-technology-statistics
Found a number that changed or a source that moved? Email editorial@comredix.com. We plan to check this page again by January 12, 2027.