Consumer Electronics Statistics 2026
This page collects 52 figures on the consumer electronics market: what households and consumers spend, how many laptops, desktops, tablets, wearables, TVs and wireless earbuds ship worldwide, how the largest device makers are performing, and which devices people own. Most figures describe 2025 and 2026, including quarterly shipment data through the third quarter of 2026 and forecasts for the full year. Spending and ownership figures are mainly for the U.S., with EU device use from Eurostat; shipment figures are global. Sources include the Consumer Technology Association, Circana, Deloitte, Best Buy, IDC, Gartner, Counterpoint Research, Omdia, TrendForce, Apple, Samsung, Garmin, Pew Research Center and Eurostat.
By the Comredix review desk · Updated November 13, 2026 · 52 numbers drawn from 21 publishers and reports
Short answer
The Consumer Technology Association expects U.S. consumer tech revenue to reach $565 billion in 2026, up 3.7%, but unit shipments to grow only 0.7% as prices rise. Rising memory costs cut global PC shipments 20.1% in Q3 2026 to 62.7 million units (IDC) and tablet shipments 23% to 32 million (Omdia), while wearables still grew 2.7% to about 148 million units in Q2 2026 (IDC). In the U.S., 37% of adults have a smartwatch and 35% a smart speaker (Pew Research Center, 2026).
Headline numbers
- $565 billionU.S. consumer technology revenue is projected to reach $565 billion in 2026, up 3.7% from 2025, according to the Consumer Technology Association's January 2026 forecast.Consumer Technology Association (CTA)
- 62.7 millionGlobal PC shipments fell 20.1% year over year in Q3 2026 to 62.7 million units, the second quarterly decline in a row, according to IDC's preliminary data.IDC
- 57 millionCounterpoint Research measured a 21% drop in global PC shipments in Q3 2026, to 57 million units.Counterpoint Research
- 32 millionGlobal tablet shipments fell 23% year over year to 32 million units in Q3 2026, the lowest level in nearly three years, according to Omdia.Omdia
- 148 millionAbout 148 million wearable devices shipped worldwide in Q2 2026, up 2.7% year over year, according to IDC.IDC
- 48.8 millionGlobal TV shipments grew 3.6% year over year to 48.8 million units in Q2 2026, helped by World Cup demand and Amazon Prime Day timing, according to Omdia.Omdia
- 82.1 millionGlobal true wireless earbud shipments fell 0.7% year over year to 82.1 million units in Q2 2026, the first annual decline since Q2 2023, according to Omdia.Omdia
- 37%37% of U.S. adults had a smartwatch such as an Apple Watch or Google Pixel Watch in February 2026, while 61% did not, according to Pew Research Center.Pew Research Center
Reading the numbers
Consumer electronics spending is rising mostly because devices cost more, not because people buy more of them. The Consumer Technology Association forecasts $565 billion in U.S. consumer tech revenue for 2026, up 3.7%, with unit shipments up only 0.7%. Circana, which tracks retail sales of devices, expects revenue growth of about 1% for 2026 and average prices up about 3%. Deloitte's survey found households spent $896 on connected devices in 2025, against $764 a year earlier.
The main force in 2026 is the price of memory. AI data center build-outs have pulled DRAM and NAND supply away from consumer devices, and Gartner says DRAM costs rose five times year over year in the second quarter. In the third quarter, IDC, Gartner and Counterpoint all measured global PC shipments falling by about a fifth, to between 55 and 63 million units depending on the tracker's method. Tablets fell further: Omdia measured a 23% drop to 32 million units, and IDC traced the earlier decline to list price increases of 20% or more on some iPad models. Apple held up better than its peers, with Mac sales up 13% in fiscal 2026.
Wearables and TVs held steady by comparison. IDC counted about 148 million wearables shipped in Q2 2026, up 2.7%, with earbuds and other earwear making up close to two-thirds of the total and smart glasses growing 54%. Smartwatches slipped, by 4.2% in IDC's count and 4% in Counterpoint's. TV shipments grew 3.6% in Q2 2026 on World Cup demand according to Omdia, but TrendForce still expects a 0.8% decline for the full year, and Samsung expects flat or slightly lower TV demand in 2027.
Ownership of newer device types is still well short of the smartphone. Pew Research Center finds 91% of U.S. adults own a smartphone, while 37% have a smartwatch and 35% a smart speaker. In the EU, Eurostat reports that almost 9 out of 10 internet users went online with a mobile device in 2025 and 56% with a laptop. The shipment figures on this page come from three separate trackers whose counting methods differ, so the totals for the same quarter do not match exactly; read each tracker's numbers against its own earlier periods.
Consumer electronics spending
- 1.
U.S. consumer technology revenue is projected to reach $565 billion in 2026, up 3.7% from 2025, according to the Consumer Technology Association's January 2026 forecast.
Consumer Technology Association (CTA), CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026 (Jan 2026)
Exact wording at the source
Industry Forecast showing the industry is projected to reach $565 billion in revenue in 2026, growing 3.7% year over year.
- 2.
U.S. consumer spending on software and services tied to consumer tech is projected to rise 4.2% in 2026 to nearly $194 billion, while hardware revenue grows 3.4%, according to the CTA.
Consumer Technology Association (CTA), CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026 (Jan 2026)
Exact wording at the source
Hardware revenues are expected to grow 3.4%, while consumer spending on software and services is projected to rise 4.2%, reaching nearly $194 billion.
- 3.
U.S. consumer tech unit shipments are forecast to grow just 0.7% in 2026, well below revenue growth, according to the CTA.
Consumer Technology Association (CTA), CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026 (Jan 2026)
Exact wording at the source
unit shipments are forecast to grow just 0.7% in 2026
- 4.
Circana's January 2026 forecast put U.S. consumer technology retail sales at $112 billion for 2026, up 0.2%.
Circana, US Consumer Technology Sales Forecast to Reach $112 Billion in 2026, Reports Circana (Jan 2026)
Exact wording at the source
U.S. consumer technology sales revenue is forecast to grow 0.2% to $112 billion in 2026, following a challenged back half of 2025, according to the latest Future of Technology report from Circana
- 5.
Average prices of U.S. consumer technology products are expected to rise about 3% in 2026, the same pace as in 2025, according to Circana.
Circana, US Consumer Technology Sales Forecast to Reach $112 Billion in 2026, Reports Circana (Jan 2026)
Exact wording at the source
Overall average prices will climb about 3% in 2026, matching the pace of growth in 2025.
- 6.
Circana's August 2026 update expects U.S. consumer technology sales revenue to grow about 1% in 2026, with growth below 1% in 2027 and 2028.
Circana, Circana: U.S. consumer technology forecast growth driven by premium products (Aug 2026)
Exact wording at the source
U.S. consumer technology sales revenue is forecast to grow approximately 1% in 2026, with growth in both 2027 and 2028 expected to remain positive but below 1%
- 7.
Surveyed U.S. households spent an average of $896 on connected devices in 2025, about 17% more than the $764 they spent in 2024, according to Deloitte.
Deloitte, Deloitte: As Generative AI Gains Ground, Consumers Choose the Innovators They Trust (Sep 2025)
Exact wording at the source
Respondents’ households are spending approximately 17% more on average on connected devices this year — $896 in 2025 compared to $764 in 2024.
- 8.
70% of U.S. households in Deloitte's 2025 survey expected to increase their device spending or keep it steady.
Deloitte, Deloitte: As Generative AI Gains Ground, Consumers Choose the Innovators They Trust (Sep 2025)
Exact wording at the source
with 70% of surveyed households expected to increase their device spending or keep it steady.
- 9.
Best Buy's U.S. comparable sales grew 4.5% in the quarter ended August 1, 2026, with computing and home theater among the largest contributors.
Best Buy, Best Buy Reports Second Quarter Results (Aug 2026)
Exact wording at the source
Domestic revenue of $9.07 billion increased 4.3% versus last year, primarily driven by comparable sales growth of 4.5%.
Chart
Average U.S. household spending on connected devices, 2024 vs 2025
Average annual spending on connected devices by surveyed U.S. households, Deloitte survey of about 3,500 consumers, 2025.
- 2024$764
- 2025$896
Source: Deloitte, Deloitte: As Generative AI Gains Ground, Consumers Choose the Innovators They Trust
Laptop and PC shipments
- 10.
Global PC shipments fell 20.1% year over year in Q3 2026 to 62.7 million units, the second quarterly decline in a row, according to IDC's preliminary data.
IDC, PC Market Woes Continue: Shipments Fall 20.1% in Q3 2026 as Pull-In Hangover and Supply Constraints Bite (Oct 2026)
Exact wording at the source
Worldwide PC shipments fell 20.1% year over year in Q3 2026 to 62.7 million units, according to preliminary results from IDC Research (IDC), the second consecutive decline and a deeper one than the 3.8% drop in Q2.
- 11.
Gartner counted 55.4 million desktop and laptop PCs shipped worldwide in Q3 2026, down 22.4% from a year earlier.
Gartner, Gartner Says Worldwide PC Shipments Declined 22.4% in Third Quarter of 2026 as Component Cost Inflation Raised ASPs (Oct 2026)
Exact wording at the source
Worldwide PC shipments totaled 55.4 million units in the third quarter of 2026, down 22.4% from the third quarter of 2025, according to preliminary results by Gartner, Inc., a business and technology insights company.
- 12.
DRAM costs rose five times year over year in Q2 2026, and PC makers passed the increase on to buyers, according to Gartner.
Gartner, Gartner Says Worldwide PC Shipments Declined 22.4% in Third Quarter of 2026 as Component Cost Inflation Raised ASPs (Oct 2026)
Exact wording at the source
DRAM costs surged five times year-over-year in the second quarter, and PC vendors passed those higher component costs on to customers, driving the steep decline in PC shipments during the third quarter
- 13.
Apple had the smallest PC shipment decline of the six largest vendors in Q3 2026 and gained 1.7 percentage points of market share, according to Gartner.
Gartner, Gartner Says Worldwide PC Shipments Declined 22.4% in Third Quarter of 2026 as Component Cost Inflation Raised ASPs (Oct 2026)
Exact wording at the source
Apple recorded the lowest shipment decline of the top six vendors and gained 1.7 percentage points of market share, supported by its portfolio of mainstream MacBooks
- 14.
Counterpoint Research measured a 21% drop in global PC shipments in Q3 2026, to 57 million units.
Counterpoint Research, Global PC Shipments Plunge 21% in Q3 2026; Q4 Decline to Deepen to 27% (Oct 2026)
Exact wording at the source
Global PC shipments declined 21% YoY in Q3 2026 to 57 million units, according to Counterpoint Research’s preliminary data.
- 15.
Counterpoint Research expects global PC shipments to fall 27% year over year in Q4 2026.
Counterpoint Research, Global PC Shipments Plunge 21% in Q3 2026; Q4 Decline to Deepen to 27% (Oct 2026)
Exact wording at the source
Counterpoint Research expects global PC shipments to decline 27% YoY in Q4 2026.
- 16.
PCs are projected to make up nearly 20% of U.S. consumer technology revenue in 2026, the highest share since 2021, according to Circana.
Circana, Circana: U.S. consumer technology forecast growth driven by premium products (Aug 2026)
Exact wording at the source
As a result, PCs are projected to account for nearly 20% of total U.S. consumer technology revenue in 2026, the highest share since 2021.
- 17.
Apple's Mac net sales reached $37,929 million in fiscal 2026, up 13% from fiscal 2025, driven by higher laptop sales.
Apple, Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026)
Exact wording at the source
Mac 37,929 13 % 33,708 12 % 29,984
Chart
Share of global PC shipments by vendor, Q3 2026
Preliminary market share of worldwide desktop and laptop shipments, Q3 2026, Gartner estimates published October 2026.
- Lenovo27.1%
- HP Inc.18.7%
- Dell13.7%
- Apple10.5%
- ASUS8.5%
- Acer7%
Source: Gartner, Gartner Says Worldwide PC Shipments Declined 22.4% in Third Quarter of 2026 as Component Cost Inflation Raised ASPs
Tablet shipments
- 18.
Global tablet shipments fell 23% year over year to 32 million units in Q3 2026, the lowest level in nearly three years, according to Omdia.
Omdia, Global tablet shipments fall 23% to 32 million in Q3 2026 (Nov 2026)
Exact wording at the source
The global tablet market fell 23% year-over-year (YoY) to 32 million units in Q3 2026, marking its lowest shipment level in nearly three years, according to Omdia’s latest research.
- 19.
Apple kept the lead in tablets in Q3 2026 with a 36% share, down from 38.2% a year earlier, after its shipments fell 28%, according to Omdia.
Omdia, Global tablet shipments fall 23% to 32 million in Q3 2026 (Nov 2026)
Exact wording at the source
In 3Q26, Apple maintained its lead despite a 28% YoY decline in shipments. Its market share fell to 36% from 38.2% a year earlier, as its shipments declined more sharply than the overall market.
- 20.
IDC counted 33.6 million tablets shipped worldwide in Q2 2026, down 12.3% from a year earlier and 5.2% from the prior quarter.
IDC, The Tablet Market Hits a Wall (Aug 2026)
Exact wording at the source
Worldwide tablet shipments fell to 33.6 million units in the second quarter of 2026, down 5.2% from the prior quarter and 12.3% from a year ago
- 21.
Apple raised prices across its iPad line worldwide in June 2026, with several models costing 20% or more extra, citing memory costs, according to IDC.
IDC, The Tablet Market Hits a Wall (Aug 2026)
Exact wording at the source
Then Apple raised the entire iPad line globally in June, with multiple models costing an additional 20% or more, explicitly citing memory costs rather than tariffs or a hardware refresh.
- 22.
Consumer tablet shipments fell 13.5% year over year in Q2 2026, while commercial shipments fell 5.9%, according to IDC.
IDC, The Tablet Market Hits a Wall (Aug 2026)
Exact wording at the source
consumer shipments fell 13.5% year over year , while commercial held up far better at -5.9%
- 23.
U.S. tablet shipments fell 31.6% year over year in Q2 2026, the steepest drop of any region, according to IDC.
IDC, The Tablet Market Hits a Wall (Aug 2026)
Exact wording at the source
No region suffered like the United States, where shipments collapsed 31.6% year over year
- 24.
Apple's iPad net sales were $27,929 million in fiscal 2026, roughly flat against $28,023 million in fiscal 2025.
Apple, Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026)
Exact wording at the source
iPad 27,929 — % 28,023 5 % 26,694
Wearables and smartwatches
- 25.
About 148 million wearable devices shipped worldwide in Q2 2026, up 2.7% year over year, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Worldwide wearable device shipments reached about 148 million units in Q2 2026, up 2.7% year over year and 1.5% quarter over quarter, according to IDC’s Worldwide Quarterly Wearable Device Tracker.
- 26.
Smartwatch shipments fell 4.2% in Q2 2026 to a 25.0% share of all wearables, and wrist bands fell 4.7% to a 7.4% share, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Smartwatches fell 4.2% to a 25.0% share, and wrist bands declined 4.7% to 7.4% share.
- 27.
Smart glasses shipments grew 54.0% year over year in Q2 2026, reaching 1.7% of all wearables, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Glasses grew 54.0% year over year to 1.7% share, supported by strong demand for AI glasses and new optical styles that broaden their appeal beyond sunglasses.
- 28.
IDC forecasts about 625 million wearables will ship worldwide in 2026, up 1.7% from 2025.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
IDC forecasts wearable shipments of about 625 million units in 2026, up 1.7% year over year.
- 29.
Global smartwatch shipments fell 4% year over year in Q2 2026, the first decline in a year, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
Global smartwatch shipments declined by 4% YoY in Q2 2026, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q2 2026.
- 30.
Huawei reached a record 22% share of global smartwatch shipments in Q2 2026, with China making up almost 80% of its volume, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
Huawei’s global shipment share hit a record 22% in Q2 2026, with China accounting for almost 80% of its volume.
- 31.
Garmin's fitness segment revenue rose 16% year over year in Q3 2026, led by demand for wearables.
Garmin, Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Fitness: Revenue from the fitness segment increased 16% in the third quarter with growth led by strong demand for wearables.
- 32.
Apple's Wearables, Home and Accessories net sales were $35,577 million in fiscal 2026, roughly flat against $35,686 million in fiscal 2025.
Apple, Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026)
Exact wording at the source
Wearables, Home and Accessories 35,577 — % 35,686
Chart
Share of global wearable shipments by company, Q2 2026
Unit share of worldwide wearable shipments including earwear, watches, bands, glasses and rings, IDC tracker, Q2 2026.
- Apple15.5%
- Xiaomi11.7%
- Huawei10.9%
- Samsung6.8%
- Imagine Marketing4.9%
Source: IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026
TV shipments
- 33.
Global TV shipments grew 3.6% year over year to 48.8 million units in Q2 2026, helped by World Cup demand and Amazon Prime Day timing, according to Omdia.
Omdia, Global TV shipments grow 3.6% in 2Q26 as market headwinds intensify (Aug 2026)
Exact wording at the source
Global TV shipments grew 3.6% year-on-year (YoY) to 48.8 million units in 2Q26, supported by demand around the FIFA World Cup and Amazon Prime day timing
- 34.
TV shipments in China fell 15.1% year over year in Q2 2026 after local stimulus programs ended, according to Omdia.
Omdia, Global TV shipments grow 3.6% in 2Q26 as market headwinds intensify (Aug 2026)
Exact wording at the source
China remains the largest drag on global TV shipment growth, with shipments falling 15.1% YoY following the ending of local stimulus programs.
- 35.
North American TV shipments grew 4.7% in Q2 2026 and Western European shipments 9.5%, according to Omdia.
Omdia, Global TV shipments grow 3.6% in 2Q26 as market headwinds intensify (Aug 2026)
Exact wording at the source
Western Europe recorded 9.5% growth, while North America, home to two of the three World Cup host countries, grew 4.7%.
- 36.
Mini LED TVs made up 13% of global TV shipments in Q2 2026, according to Omdia.
Omdia, Global TV shipments grow 3.6% in 2Q26 as market headwinds intensify (Aug 2026)
Exact wording at the source
Mini LED adoption accelerated significantly in 2Q26, accounting for 13% of global TV shipments.
- 37.
Global TV shipments in the first half of 2026 rose 1.3% year over year to 93.74 million units, the highest first-half total since the pandemic began, according to TrendForce.
TrendForce, Global TV Shipments Rise 1.3% YoY in 1H26 as Brand Polarization Intensifies and RGB Mini LED Commercialization Advances, Says TrendForce (Aug 2026)
Exact wording at the source
total shipments for the first half of the year increased by 1.3% YoY to 93.74 million units, reaching the highest for this period since the COVID-19 pandemic began.
- 38.
TrendForce forecasts global TV shipments will decline 0.8% in 2026 to 194.65 million units.
TrendForce, Global TV Shipments Rise 1.3% YoY in 1H26 as Brand Polarization Intensifies and RGB Mini LED Commercialization Advances, Says TrendForce (Aug 2026)
Exact wording at the source
TrendForce forecasts global TV shipments to decline 0.8% in 2026 to 194.65 million units as demand growth slows.
- 39.
Samsung's TV and home appliance businesses together posted KRW 13.9 trillion in revenue and a KRW 0.2 trillion operating loss in Q3 2026, as TV revenue fell after major sporting events ended.
Samsung Electronics, Samsung Electronics Announces Third Quarter 2026 Results (Oct 2026)
Exact wording at the source
Visual Display (VD) and Digital Appliances (DA) Businesses posted a combined KRW 13.9 trillion in consolidated revenue and reported an operating loss of KRW 0.2 trillion for the third quarter.
Earbuds and audio
- 40.
Global true wireless earbud shipments fell 0.7% year over year to 82.1 million units in Q2 2026, the first annual decline since Q2 2023, according to Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Global true wireless stereo (TWS) shipments fell 0.7% year-over-year (YoY) to 82.1 million units in the second quarter of 2026, according to the latest data from Omdia, marking the first YoY decline since 2Q23.
- 41.
True wireless earbud shipments in mainland China, the largest market, fell 9.5% in Q2 2026 as subsidy-driven demand faded, according to Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Mainland China, the world’s largest TWS market, accounted for much of the decline, with shipments falling 9.5% as the boost from broader consumer electronics stimulus faded and replacement demand was partly pulled forward into 2025.
- 42.
Open-ear wireless earbud shipments grew 12% to 11.1 million units in Q2 2026, reaching 13.5% of all true wireless shipments, while conventional in-ear models fell 2%, according to Omdia.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Omdia estimates that conventional TWS shipments declined 2% in 2Q26, while OWS shipments grew 12% to 11.1 million units, increasing OWS share of total TWS shipments to 13.5% from 12.0% a year earlier.
- 43.
Omdia forecasts annual open-ear earbud shipments will grow from 43.9 million units in 2026 to 90.5 million units by 2030.
Omdia, OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026)
Exact wording at the source
Annual OWS shipments are forecast to increase from 43.9 million units in 2026 to 90.5 million units by 2030, representing nearly one in five TWS shipments.
- 44.
Earbuds and other earwear made up 64.9% of global wearable shipments in Q2 2026 and grew 5.4% year over year, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Earwear remained the backbone of the market. It accounted for 64.9% of shipments and grew 5.4% year over year.
- 45.
Apple led the earwear category with a 17.2% share of shipments in Q2 2026, according to IDC.
IDC, Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026)
Exact wording at the source
Apple led earwear with 17.2% share.
Device ownership at home
- 46.
91% of U.S. adults owned a smartphone in 2026, up from 35% in 2011, according to Pew Research Center.
Pew Research Center, Mobile Fact Sheet (2026)
Exact wording at the source
About nine-in-ten (91%) own a smartphone, up from just 35% in the Center’s first survey of smartphone ownership conducted in 2011.
- 47.
37% of U.S. adults had a smartwatch such as an Apple Watch or Google Pixel Watch in February 2026, while 61% did not, according to Pew Research Center.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
Have Do not have Not sure U.S. adults 37% 61% 1%
- 48.
35% of U.S. adults had a smart speaker such as an Amazon Echo or Apple HomePod in February 2026, according to Pew Research Center.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
Device Percent Smart speaker 35% Smart doorbell 18% Robot vacuum 13% Smart themostat 11%
- 49.
18% of U.S. adults had a smart doorbell with AI features, such as a Ring video doorbell, in February 2026, according to Pew Research Center.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
Device Percent Smart speaker 35% Smart doorbell 18% Robot vacuum 13% Smart themostat 11%
- 50.
13% of U.S. adults had a robot vacuum with AI features in February 2026, according to Pew Research Center.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
Device Percent Smart speaker 35% Smart doorbell 18% Robot vacuum 13% Smart themostat 11%
- 51.
Almost 9 out of 10 EU internet users went online with a mobile device in 2025, according to Eurostat.
Eurostat, Digital economy and society statistics: households and individuals (2026)
Exact wording at the source
Mobile devices were used to connect to the internet by almost 9 out of 10 EU users in 2025.
- 52.
56% of EU internet users connected through a laptop in 2025, and 31% each through a desktop computer and a tablet, according to Eurostat.
Eurostat, Digital economy and society statistics: households and individuals (2026)
Exact wording at the source
The connection through a laptop followed with 56%, while 31% of individuals connected via a desktop computer and a tablet, respectively, in 2025.
Chart
U.S. adults who have AI-enabled home devices, 2026
Share of U.S. adults who say they have each device with AI features, Pew Research Center survey of 5,119 adults, February 17 to 23, 2026.
- Smart speaker35%
- Smart doorbell18%
- Robot vacuum13%
- Smart thermostat11%
Source: Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact
Questions readers ask
- How big is the consumer electronics market in the U.S.?
- The Consumer Technology Association projects U.S. consumer technology revenue of $565 billion in 2026, up 3.7%, a figure that includes about $194 billion in software and services. Circana, which measures retail device sales only, forecast about $112 billion for 2026 with growth near 1%.
- Why are laptop and PC prices going up in 2026?
- Memory chips are more expensive because AI data centers are absorbing DRAM and storage supply. Gartner says DRAM costs rose five times year over year in Q2 2026 and PC makers passed the cost on, which helped push Q3 2026 PC shipments down 22.4% in Gartner's count and 20.1% in IDC's.
- How many PCs are sold each quarter?
- IDC counted 62.7 million PCs shipped worldwide in Q3 2026, Gartner 55.4 million and Counterpoint Research 57 million. All three measured a drop of about 20% to 22% from Q3 2025, and Counterpoint expects a 27% decline in Q4 2026.
- Are smartwatch sales growing?
- Not in 2026. IDC measured a 4.2% fall in smartwatch shipments in Q2 2026 and Counterpoint Research a 4% fall, as owners keep watches longer. Total wearables still grew 2.7% to about 148 million units in the same quarter, led by earbuds, smart glasses and rings.
- What share of Americans own a smartwatch or smart speaker?
- Pew Research Center's February 2026 survey found 37% of U.S. adults have a smartwatch and 35% have a smart speaker. By comparison, 91% of U.S. adults own a smartphone.
- How many TVs are shipped each year?
- TrendForce forecasts 194.65 million TVs will ship worldwide in 2026, down 0.8% from 2025. Shipments rose 1.3% in the first half of 2026 to 93.74 million units on World Cup demand, and Omdia measured 3.6% growth in Q2 2026 to 48.8 million units.
Where these numbers come from
We chose figures that describe consumer electronics directly: spending on devices, global shipments of PCs, tablets, wearables, TVs and wireless earbuds, results from the largest device makers, and which devices people own. Each figure links to the publisher that produced it, and every quote was checked against the live page. Shipment figures come from IDC, Gartner, Counterpoint Research, Omdia and TrendForce; these trackers count different device types and sales channels and publish preliminary numbers that are later revised, so their totals for the same quarter differ. Spending forecasts from the CTA and Circana use different scopes: the CTA includes software and services, while Circana measures retail device sales. Deloitte and Pew Research Center figures come from surveys of U.S. consumers and adults, Eurostat measures devices used by EU internet users, and company figures come from Apple's 10-K, Samsung's earnings release, Garmin's earnings release and Best Buy's quarterly results. Forecasts for the remainder of 2026 and later years are projections, not measured results. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Apple. Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026).
- Best Buy. Best Buy Reports Second Quarter Results (Aug 2026).
- Circana. US Consumer Technology Sales Forecast to Reach $112 Billion in 2026, Reports Circana (Jan 2026).
- Circana. Circana: U.S. consumer technology forecast growth driven by premium products (Aug 2026).
- Consumer Technology Association (CTA). CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026 (Jan 2026).
- Counterpoint Research. Global PC Shipments Plunge 21% in Q3 2026; Q4 Decline to Deepen to 27% (Oct 2026).
- Counterpoint Research. Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026).
- Deloitte. Deloitte: As Generative AI Gains Ground, Consumers Choose the Innovators They Trust (Sep 2025).
- Eurostat. Digital economy and society statistics: households and individuals (2026).
- Garmin. Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026).
- Gartner. Gartner Says Worldwide PC Shipments Declined 22.4% in Third Quarter of 2026 as Component Cost Inflation Raised ASPs (Oct 2026).
- IDC. PC Market Woes Continue: Shipments Fall 20.1% in Q3 2026 as Pull-In Hangover and Supply Constraints Bite (Oct 2026).
- IDC. The Tablet Market Hits a Wall (Aug 2026).
- IDC. Wearable Devices Market Insights: Worldwide Wearable Device Market, Q2 2026 (Oct 2026).
- Omdia. Global tablet shipments fall 23% to 32 million in Q3 2026 (Nov 2026).
- Omdia. Global TV shipments grow 3.6% in 2Q26 as market headwinds intensify (Aug 2026).
- Omdia. OWS shipments grow 12% as TWS market remains broadly flat in 2Q26 (Sep 2026).
- Pew Research Center. Mobile Fact Sheet (2026).
- Pew Research Center. Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026).
- Samsung Electronics. Samsung Electronics Announces Third Quarter 2026 Results (Oct 2026).
- TrendForce. Global TV Shipments Rise 1.3% YoY in 1H26 as Brand Polarization Intensifies and RGB Mini LED Commercialization Advances, Says TrendForce (Aug 2026).
Citing this page
Link to this page or to a single numbered figure. If you reuse a number, name the organization that released it in the first place.
Comredix. (2026, November 13). Consumer Electronics Statistics 2026. https://comredix.com/consumer-electronics-statistics
Found a number that changed or a source that moved? Email editorial@comredix.com. We plan to check this page again by January 12, 2027.