Omnisend review

Omnisend covers the same core jobs as Klaviyo for less money at small list sizes. The free plan emails up to 250 people, sends 500 emails a month and already includes abandoned cart and welcome automations, popups and forms and more than 250 customizable templates, with 24/7 live support on every plan. Standard starts at $16 a month for up to 500 contacts, raises the limit to 6,000 emails a month, adds unlimited web push and removes Omnisend branding. Pro starts at $59 a month for 2,500 contacts and brings unlimited email sends, advanced reporting, an AI product recommender, dynamic content and SMS from $0.007 per message. Both paid plans list 30% off the first three months. Omnisend also connects to ChatGPT and Claude through MCP to build campaigns and segments. It has fewer data integrations than Klaviyo's 350+, but most stores selling on Shopify will find the flows they need.

Who it is for

small and mid-size stores that want email and SMS at a lower price

Price

Free plan for 250 people; Standard from $16 a month for 500 contacts.

STANDARD $16 / month Starting price covers up to 500 contacts
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan emails up to 250 people with 500 sends a month and abandoned cart and welcome automations
• Standard sends 6,000 emails a month plus unlimited web push notifications
• Pro covers 2,500 contacts with unlimited emails and AI product recommendations
• SMS on Pro starts at $0.007 per message
• Exit-intent popups, spin-to-win forms and 250+ integrations

Strengths and weaknesses

• Strength: 24/7 email and live chat support, even on the free plan
• Strength: Standard removes Omnisend branding from emails and forms
• Strength: Shopify listing shows a 4.7 rating from 3,207 merchant reviews
• Weakness: Free plan is limited to 250 people and 500 emails a month
• Weakness: Unlimited email sending starts on Pro at $59 a month
• Weakness: SMS pricing is listed as an add-on on the Pro plan

Key facts

• Free plan: Yes, 250 people and 500 emails a month
• Paid plans: Standard $16, Pro $59 a month (starting prices)
• SMS: From $0.007 per message on Pro
• Shopify App Store rating: 4.7 from 3,207 reviews at check time

Where it ranks

Omnisend is No. 2 in our Best Email Marketing Platforms for Ecommerce verdict.