Brevo review

Brevo prices by email volume, which suits stores that hold many contacts but mail them a few times a month. The free plan lets you upload contacts and send up to 300 emails per day after Brevo approves the account. Starter costs $9 a month in USD and includes from 5,000 emails a month, transactional messages, a drag and drop editor, an AI content generator, advanced segmentation and forms; SMS credits are sold separately. For abandoned cart and post-purchase flows you need Standard at $18 a month, which adds unlimited multi-step automation workflows, A/B testing, AI send time optimization, web and event tracking, one landing page and removal of the Brevo footer. Brevo connects to Shopify among more than 150 integrations and also offers WhatsApp, push, live chat and a loyalty program. Ecommerce depth is lighter than Klaviyo or Omnisend, and the Professional tier at $499 a month is a steep step up.

Who it is for

stores with large lists and modest send volume

Price

Free plan up to 300 emails a day; Starter $9 a month; automation on Standard at $18 a month.

Starter: $9 per month in USD, or $97 per year.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan sends up to 300 emails per day once the account is approved
• Starter from 5,000 emails a month with email, transactional messages and advanced segmentation
• Standard adds unlimited multi-step automation workflows, A/B testing and send time optimization
• Web and event tracking to trigger messages from on-site behavior
• 150+ integrations including Shopify, WordPress and Stripe

Strengths and weaknesses

• Strength: Lowest paid entry price on this list at $9 a month
• Strength: Standard removes the Sent with Brevo footer
• Strength: Channels include SMS, WhatsApp, web push and live chat
• Weakness: Marketing automation, needed for cart flows, starts on Standard at $18 a month
• Weakness: SMS credits are sold separately
• Weakness: Professional plan jumps to $499 a month

Key facts

• Free plan: Yes, up to 300 emails per day
• Paid plans: Starter $9, Standard $18, Professional $499 a month
• Annual billing: 10% off
• Integrations: 150+

Where it ranks

Brevo is No. 4 in our Best Email Marketing Platforms for Ecommerce verdict.