Shopify Email review

Shopify Email is the simplest way to start because it is already part of Shopify. You create email, SMS and WhatsApp campaigns from templates, describe changes for Sidekick to apply to your branded emails, and segment customers using the data your store already holds. The feature list on its App Store listing includes abandoned cart, browse abandonment, welcome, follow-up and win-back emails, discounts and upsell emails, plus reports on click-through and conversion rates. Pricing is per send instead of per contact: the first 10,000 emails each month are free and pricing starts at $1 per 1,000 emails after that, billed in USD. That makes it the cheapest option on this list for a store with a large but rarely mailed list. The limits are depth and reach. It only works on Shopify, it has no data integrations beyond the Shopify ecosystem, and brands that want predictive segments or multi-step branching flows usually move to Klaviyo or Omnisend.

Who it is for

Shopify stores sending their first campaigns

Price

First 10,000 emails a month free; then from $1 per 1,000 emails.

Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• First 10,000 emails each month are free, then from $1 per 1,000 emails
• Email, SMS and WhatsApp campaigns sent from Shopify
• Sidekick edits branded emails from a description
• Automations for abandoned cart, browse abandonment, welcome and win-back emails
• Reports on click-through and conversion rates

Strengths and weaknesses

• Strength: No separate account or contact-based subscription
• Strength: Uses Shopify customer segments and products directly
• Strength: Shopify listing shows a 4.8 rating from 4,847 merchant reviews
• Weakness: Only works for stores on Shopify
• Weakness: Listing shows email pricing only; check SMS and WhatsApp costs in your admin
• Weakness: Fewer integrations and segmentation options than Klaviyo or Omnisend

Key facts

• Free allowance: 10,000 emails a month
• After the allowance: From $1 per 1,000 emails
• Channels: Email, SMS, WhatsApp
• Shopify App Store rating: 4.8 from 4,847 reviews at check time

Where it ranks

Shopify Email is No. 3 in our Best Email Marketing Platforms for Ecommerce verdict.