Klaviyo review

Klaviyo is the platform most ecommerce teams grow into, and its Shopify app now makes the start easier: new stores get a sign-up form, a welcome email and an abandoned-checkout flow set up without leaving Shopify Admin. The free tier covers 250 active profiles and 500 emails a month. The Email plan starts at $20 a month for 251 to 500 contacts and adds personalized product recommendations, send time optimization, predictive analytics, multi-channel A/B testing and more than 160 campaign templates. SMS is its own plan from $15 a month with 1,250 SMS or MMS credits including carrier fees, and the Marketing plan at $25 a month combines email with social marketing, reviews with no order limit and Customer Hub. Data from Shopify and more than 350 other apps feeds AI-built segments and flow triggers. The trade-off is cost: pricing follows active profiles, so a large list costs more here than on Omnisend or Brevo.

Who it is for

growing stores that want email and SMS on one customer profile

Price

Free plan up to 250 active profiles; SMS plan $15 a month, Email plan $20 a month for 251 to 500 contacts.

SMS $15 / month Up to 1250 SMS/MMS credits.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan covers up to 250 active profiles and 500 emails a month inside Shopify Admin
• Guided setup for new stores builds a sign-up form, welcome email and abandoned-checkout flow
• Email, SMS, WhatsApp, mobile push and pop-ups from one platform
• AI-powered segments and flow triggers from historical and real-time data
• 350+ integrations, plus reviews and Customer Hub on the Marketing plan

Strengths and weaknesses

• Strength: Shopify listing says over 117k brands use Klaviyo with Shopify
• Strength: Email plan adds predictive analytics, send time optimization and 160+ campaign templates
• Strength: Shopify listing shows a 4.7 rating from 3,440 merchant reviews
• Weakness: Free plan stops at 250 active profiles and 500 emails a month
• Weakness: Price rises with active profiles, starting at $20 for 251 to 500 contacts
• Weakness: SMS is a separate plan from $15 a month for 1,250 credits

Key facts

• Free plan: Yes, 250 active profiles and 500 emails a month
• Paid plans: SMS $15, Email $20, Marketing $25 a month
• Channels: Email, SMS, MMS, WhatsApp, mobile push
• Shopify App Store rating: 4.7 from 3,440 reviews at check time

Where it ranks

Klaviyo is No. 1 in our Best Email Marketing Platforms for Ecommerce verdict.