Mailchimp review

Mailchimp is a reasonable pick for stores that run newsletters as much as automated flows. Its Shopify app syncs customer segments and events, automates welcome, abandoned cart and back-in-stock emails, retargets shoppers with product recommendations and creates single-use discount codes for email, SMS and pop-up forms. Revenue from campaigns is attributed in Shopify. Plans are priced by contacts: Essentials starts at $13 a month with email templates and up to 4 marketing automations, Standard starts at $20 a month with up to 200 automations, send time optimization and behavioral targeting, and Premium starts at $350 a month with advanced segmentation and multivariate testing. The free plan covers email marketing, CRM, sign-up forms, landing pages and reports. For an ecommerce store the catch is the Essentials automation cap: once you run welcome, cart, browse and win-back flows together you are on Standard, where Omnisend and Klaviyo offer more ecommerce-specific features for similar money.

Who it is for

stores that also send newsletters and want a familiar editor

Price

Free plan; Essentials from $13 a month; Standard from $20 a month.

Essentials $13 / month Starts at $13 per month.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Automated welcome, abandoned cart and back-in-stock emails
• Shopify segments synced for email and SMS campaigns
• Single-use discount codes across email, SMS and pop-up forms
• Standard allows up to 200 automations with send time optimization and behavioral targeting
• Attributed revenue tracked in Shopify

Strengths and weaknesses

• Strength: Free plan includes email marketing, CRM, forms and landing pages
• Strength: Essentials includes 24/7 email and chat support
• Strength: Shopify listing shows a 4.8 rating from 1,577 merchant reviews
• Weakness: Essentials limits marketing automation to 4 journeys
• Weakness: SMS is an add-on
• Weakness: Premium jumps to $350 a month

Key facts

• Free plan: Yes
• Paid plans: Essentials $13, Standard $20, Premium $350 a month (starting prices)
• Automations: Up to 4 on Essentials, up to 200 on Standard
• Shopify App Store rating: 4.8 from 1,577 reviews at check time

Where it ranks

Mailchimp is No. 5 in our Best Email Marketing Platforms for Ecommerce verdict.