Shopify Messaging review

Shopify Messaging, the app formerly called Shopify Email, is the cheapest way to send abandoned cart emails on this list. Its listing says the first 10,000 emails each month are free and pricing after that starts at $1 per 1,000 emails, so a small store sending a few hundred cart reminders a month pays nothing. Campaign types on the listing include abandoned cart, abandoned checkout, browse abandonment and welcome emails, and the app now sends SMS and WhatsApp messages as well as email from inside Shopify Admin. Sidekick, Shopify's AI assistant, can restyle an email from a plain-language request, and automations run through Shopify Flow. Because it is built by Shopify there is no separate account or contact sync, and the listing names more than 20 admin languages. It ranks third because its integration list is short and it does not match the segmentation, predictive tools or testing depth of Klaviyo and Omnisend.

Who it is for

new and small stores that want cart emails at the lowest cost

Price

First 10,000 emails a month free; then from $1 per 1,000 emails.

Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• First 10,000 emails each month are free, then from $1 per 1,000 emails
• Abandoned cart, abandoned checkout and browse abandonment listed among campaign types
• Email, SMS and WhatsApp campaigns sent from Shopify Admin
• Sidekick edits branded emails from a plain-language description
• Works with Shopify Flow and Shopify Forms

Strengths and weaknesses

• Strength: No monthly subscription; billing is by emails sent
• Strength: Built by Shopify, so no separate account or data sync
• Strength: Listing showed a 4.8 rating from 4,850 reviews, the most on this list
• Weakness: Works with only Shopify Flow, Shopify Admin and Shopify Forms per the listing
• Weakness: Fewer segmentation and testing tools than Klaviyo or Omnisend
• Weakness: SMS and WhatsApp sending can add usage charges

Key facts

• Free allowance: 10,000 emails a month
• Paid pricing: From $1 per 1,000 emails
• Admin languages: 20+ listed
• Shopify App Store rating: 4.8 from 4,850 reviews at check time

Where it ranks

Shopify Messaging is No. 3 in our Best Shopify Abandoned Cart Apps verdict.