Privy review

Privy started as a pop-up tool and still leads with list growth. Its displays include Spin-to-Win wheels, exit-intent and multi-step pop-ups, quizzes, cart savers and cross-sell pop-ups, with A/B testing and landing pages. The full plan starts at $30 a month and bundles email and SMS campaigns, email and SMS automations, advanced targeting and segmentation, reporting and email and live chat support, with 250 SMS credits included. You pay for mailable contacts only, email sends are unlimited and unused SMS credits roll over. A 15-day trial needs no credit card. Stores that already send email elsewhere can buy only pop-ups from $24 a month, priced by page views, and sync captured contacts to Shopify, BigCommerce, Wix or Klaviyo. Privy has also acquired Sendlane, according to Sendlane's own site. There is no free plan, and the automation and segmentation depth is thinner than Klaviyo's.

Who it is for

stores that want pop-ups, email and SMS in one tool

Price

From $30 a month with 250 SMS credits; pop-ups-only plan from $24 a month.

Starts at $30/month with 250 free SMS credits included
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Email and SMS campaigns and automations with 250 SMS credits included
• Unlimited email sends, priced only on mailable contacts
• Spin-to-Win, exit intent, cart saver and cross-sell pop-ups
• Pop-ups-only plan from $24 a month based on page views
• Contacts sync to Shopify, BigCommerce, Wix and Klaviyo

Strengths and weaknesses

• Strength: 15-day free trial with no credit card required
• Strength: SMS credits roll over to the next billing period
• Strength: No annual contract required
• Weakness: No free plan
• Weakness: Starting price is higher than Omnisend, Brevo or Mailchimp
• Weakness: Fewer published integration counts than Klaviyo or Omnisend

Key facts

• Free plan: No, 15-day free trial
• Starting price: $30 a month with 250 SMS credits
• Pop-ups only: From $24 a month
• Platforms: Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Weebly

Where it ranks

Privy is No. 8 in our Best Email Marketing Platforms for Ecommerce verdict.