MailerLite review

MailerLite is a general email platform with enough ecommerce support for a small store. Its Shopify app syncs customers and newsletter subscribers, imports products into emails, sends automated messages including abandoned cart emails and tracks revenue from each email. List growth tools include custom pop-ups and landing pages. The free plan is generous for a starting store: 1 to 1,000 subscribers and 12,000 emails a month. Paid plans add unlimited emails and are priced by subscribers, at $10 a month for 1,000, $15 for 2,500 and $30 for 5,000, with 30% off on annual billing ($84, $126 and $252 a year). The weak points for ecommerce are channels and merchant feedback: the Shopify listing shows no SMS feature and a 3.1 rating from 31 reviews, far below the other apps here. It suits stores that mainly send newsletters with a cart reminder, not brands running many behavior-based flows.

Who it is for

small stores that want low-cost email with landing pages

Price

Free plan up to 1,000 subscribers; paid from $10 a month for 1,000 subscribers.

1000 subscribers $10 / month or $84/year and save 30%
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan covers 1 to 1,000 subscribers and 12,000 emails a month
• Paid plans include unlimited emails, from $10 a month for 1,000 subscribers
• Abandoned cart emails and products imported from Shopify
• Revenue tracking per email
• Pop-ups, landing pages and surveys

Strengths and weaknesses

• Strength: Largest free subscriber allowance on this list at 1,000
• Strength: Annual billing saves 30%
• Strength: Custom HTML editor and dedicated IP options
• Weakness: No SMS listed in its Shopify app features
• Weakness: Shopify listing shows a 3.1 rating from 31 merchant reviews
• Weakness: Fewer ecommerce flow types than Klaviyo or Omnisend

Key facts

• Free plan: Yes, 1,000 subscribers and 12,000 emails a month
• Paid plans: $10 (1,000), $15 (2,500), $30 (5,000 subscribers) a month
• Annual discount: 30%
• Shopify App Store rating: 3.1 from 31 reviews at check time

Where it ranks

MailerLite is No. 6 in our Best Email Marketing Platforms for Ecommerce verdict.