Drip review

Drip targets stores that want ecommerce flows ready on day one. Its Shopify app analyzes customer data and groups top spenders into prebuilt segments, then offers templates for Price Drop, Abandoned Cart, Back-in-Stock and Welcome flows using brand assets pulled from the store. Popups, embedded forms, Spin-to-Win and in-store quizzes handle list growth, and A/B split tests run inside automation workflows. Drip can also connect to Claude or ChatGPT to pull data and launch campaigns. There is one subscription starting at $39 a month, rising with the number of active people on your list and the volume of email you send, with a 14-day free trial and unlimited users. Free migration and personalized onboarding are offered on some plans. Against the field, Drip is the most expensive entry point here, lists no SMS in its Shopify plan and has a 4.0 rating from 57 reviews, so compare it closely with Omnisend and Klaviyo first.

Who it is for

stores that want prebuilt Shopify flows and hands-on onboarding

Price

From $39 a month, rising with active people and email volume.

Subscription $39 / month Pricing increases based on number of active people on your list and volume of emails you send.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Prebuilt Shopify flows: Price Drop, Abandoned Cart, Back-in-Stock and Welcome
• Real-time segments from Shopify customer data, with top spenders grouped automatically
• Quizzes, forms and popups including Spin-to-Win
• A/B split testing inside automation workflows
• Connects to Claude or ChatGPT to pull data and launch campaigns

Strengths and weaknesses

• Strength: Unlimited users on every account
• Strength: AI access at no extra cost
• Strength: Free migration and personalized onboarding on some plans
• Weakness: No free plan and the highest starting price on this list at $39 a month
• Weakness: No SMS listed in its Shopify app plan
• Weakness: Shopify listing shows a 4.0 rating from 57 merchant reviews

Key facts

• Free plan: No, 14-day free trial
• Starting price: $39 a month
• Users: Unlimited
• Shopify App Store rating: 4.0 from 57 reviews at check time

Where it ranks

Drip is No. 9 in our Best Email Marketing Platforms for Ecommerce verdict.