Toki review

Toki gives away more on its free plan than any other app here. The free plan runs up to 1,000 orders a month, then $0.15 per order, and includes more than 50 ways to earn, advanced VIP tiers, points, credit or cashback rewards, a referral program, a customer hub, Shopify POS, more than 25 integrations and advanced analytics. Pay as you Go at $49 a month includes 1,000 orders with the same $0.15 overage and adds Apple and Google Wallet passes, advanced paid membership plans, unified gift cards and one program across multiple stores. Growth at $299 covers 3,000 orders with dedicated support and any language, and Power at $599 covers 5,000 orders with a dedicated account manager. Toki launched on the Shopify App Store in January 2023, and its listing showed 99 reviews, so it has a shorter public track record than Smile.io or LoyaltyLion. For stores between 200 and 1,000 orders that want tiers, it is the cheapest route.

Who it is for

stores that want VIP tiers on a free plan

Price

Free up to 1,000 orders a month; Pay as you Go $49 a month.

Pay as you Go $49 / month Unlimited orders.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan up to 1,000 orders a month, then $0.15 per order
• Free plan includes 50+ ways to earn, advanced VIP tiers, cashback and a referral program
• Pay as you Go at $49 a month adds Apple and Google Wallet passes and advanced paid memberships
• One loyalty program across multiple stores with unified gift cards
• Connects with 25+ Shopify tools and works with Shopify POS

Strengths and weaknesses

• Strength: VIP tiers on the free plan, which no other app here offers
• Strength: Free plan covers up to 1,000 orders a month
• Strength: 24/7 hands-on support with free onboarding calls
• Weakness: Orders above 1,000 cost $0.15 each on every plan
• Weakness: Listing had 99 reviews, far fewer than Smile.io or BON
• Weakness: Growth plan jumps to $299 a month

Key facts

• Free plan: Yes, up to 1,000 orders a month
• Paid plans: Pay as you Go $49, Growth $299, Power $599 a month
• Free trial: 14 days
• Shopify App Store rating: 4.9 from 99 reviews at check time

Where it ranks

Toki is No. 6 in our Best Shopify Loyalty Apps verdict.