Smile.io review

Smile.io is the most reviewed loyalty app on the Shopify App Store, and its plans are easy to read. The free plan runs up to 200 monthly orders and already includes points, rewards and referrals, more than 15 ways to earn and redeem, discount and free shipping rewards, full branding and support for Shopify POS. Essential costs $15 a month for up to 500 orders and adds a loyalty page, free product rewards, on-site nudges, analytics and one integration. Standard at $79 covers 1,000 orders and adds bonus events, points on product pages and the thank you page, and ROI and CLV insights. Growth at $199 includes 2,500 orders, then $20 per extra 100, and is where VIP tiers, points expiry, Loyalty Hub in customer accounts and benchmarks appear. The listing carries the Built for Shopify badge. The main trade-off is that tiered VIP programs cost more here than at BON or Joy.

Who it is for

most Shopify stores starting a points program

Price

Free plan up to 200 monthly orders; Essential $15 a month for up to 500 orders.

Essential $15 / month Up to 500 monthly orders
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan covers points, rewards and referrals with 15+ ways to earn and redeem, up to 200 monthly orders
• Essential at $15 a month adds a dedicated loyalty page, free product rewards, nudges and 1 integration such as Klaviyo
• Standard at $79 a month adds bonus events such as 2x points weekends and points on product pages
• Growth at $199 a month adds VIP tiers, points expiry, Loyalty Hub and redeem at checkout on Shopify Plus
• Works with Shopify POS, Shopify Flow, Klaviyo, Judge.me, Gorgias, Recharge and 30+ other tools

Strengths and weaknesses

• Strength: Listing showed 4.9 stars from 4,682 reviews, the most of any app here
• Strength: Free plan includes full branding and 20+ languages
• Strength: Built for Shopify badge and a 2026 Shopify Build Award
• Weakness: VIP tiers only arrive on the $199 Growth plan
• Weakness: Growth adds $20 per 100 orders above 2,500
• Weakness: Redeem at checkout needs Shopify Plus

Key facts

• Free plan: Yes, up to 200 monthly orders
• Paid plans: Essential $15, Standard $79, Growth $199 a month
• Free trial: 14 days
• Shopify App Store rating: 4.9 from 4,682 reviews at check time

Where it ranks

Smile.io is No. 1 in our Best Shopify Loyalty Apps verdict.