Joy Loyalty review

Joy Loyalty has the most generous free order cap among the big loyalty apps here, at 250 monthly orders, and the free Starter plan includes a points and rewards program, referrals with fraud prevention, a unified widget, email reward notifications and 24/7 live chat. Essential costs $29 a month for 500 orders, then $15 per extra 100, and adds points for social engagement, a loyalty page, point expiration, potential points on product pages, more than 30 integrations, Shopify Flow automation and an AI copilot. Advanced was listed at $129 a month (marked 30% off) for 2,000 orders and adds VIP and B2B tiers, a rule engine for custom earning, bonus multipliers, cart drawer redemption, POS rewards, Apple and Google Wallet passes and paid memberships. Ultimate at $499 adds checkout extensions, a developer toolkit and headless support. Instagram rewards for comments, story mentions and DMs are the feature competitors here do not list.

Who it is for

brands that reward social engagement

Price

Free Starter plan for 250 monthly orders; Essential $29 a month for 500 orders.

Essential $29 / month 500 monthly orders, then +$15 per 100 orders
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free Starter plan for 250 monthly orders with points, referrals with fraud prevention and a loyalty widget
• Rewards Instagram comments, story mentions and DMs automatically
• Essential at $29 a month adds social engagement points, a loyalty page, 30+ integrations and Shopify Flow with 22+ triggers
• Advanced at $129 a month adds VIP and B2B tiers, a rule engine, POS loyalty, Apple and Google Wallet passes and paid memberships
• Widget and loyalty page ship in 8 languages

Strengths and weaknesses

• Strength: Free plan covers 250 monthly orders, more than Smile.io's 200
• Strength: Listing showed 4.9 stars from 1,787 reviews
• Strength: 24/7 live chat support on the free plan
• Weakness: Cheapest paid plan is $29, double the $15 entry plans of Smile.io, Rivo and BON
• Weakness: Essential adds $15 per 100 orders above 500
• Weakness: The $129 Advanced price was shown as a 30% off offer

Key facts

• Free plan: Yes, 250 monthly orders
• Paid plans: Essential $29, Advanced $129, Ultimate $499 a month
• Free trial: 14 days, 30 days on Ultimate
• Shopify App Store rating: 4.9 from 1,787 reviews at check time

Where it ranks

Joy Loyalty is No. 3 in our Best Shopify Loyalty Apps verdict.