Birchbox review

Birchbox is built around choice. Its plan page offers two boxes: Birchbox Monthly, from $22 a box, with 6 products including 1 full size and up to a $75 value, and Birchbox Signature, from $44 a box every other month, with 4 full-size products and up to a $175 value. Both can be customized every time, and the homepage says you can choose from samples, travel-size and full-size options, or let Birchbox build the box from your beauty goals quiz. That level of control is the main reason to pick it over IPSY, where the products are matched for you. The Members Market lets you buy full sizes of past favorites. The drawbacks are size and cadence: the Monthly box is mostly samples, Signature ships only every other month, and the plan page does not show shipping costs, so check checkout before comparing it with Allure's free shipping.

Who it is for

beauty fans who want to pick each product

Price

From $22 per box for Birchbox Monthly; Birchbox Signature from $44 per box every other month.

Starting At $22 /Per Box
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Birchbox Monthly: 6 products a month with 1 full size, up to a $75 value
• Birchbox Signature: 4 full-size products every other month, up to a $175 value
• Customize every box
• Choose from samples, travel-size and full-size options
• Members Market shop for past box favorites

Strengths and weaknesses

• Strength: You choose every product, or let Birchbox build the box
• Strength: Two plans: monthly sampling or a bi-monthly full-size box
• Strength: Beauty goals quiz to start
• Weakness: Only 1 of 6 Monthly products is full size
• Weakness: Signature ships every other month, not monthly
• Weakness: Shipping cost is not shown on the plan page

Key facts

• Monthly plan: From $22 per box, 6 products
• Signature plan: From $44 per box, 4 full-size
• Monthly value: Up to $75
• Signature value: Up to $175
• Customization: Every box

Where it ranks

Birchbox is No. 5 in our Best Beauty Subscription Boxes verdict.