Pure Protein Bar review

Pure Protein is the familiar store-shelf bar with a long flavor list. The Chocolate Deluxe bar is listed at 21 grams of protein and the Chocolate Peanut Butter bar at 20 grams, and the brand's protein bar collection lists 21 products, including Fruity PEBBLES, Birthday Cake, Lemon Cake, soft baked bars and the newer AMMMAZE line. That breadth is the main reason to pick it. The weakness is how little the brand publishes: product pages on pureprotein.com send buyers to Amazon rather than showing a price, and the nutrition panel did not load as readable text when we checked, so we could not confirm calories or sugar from the vendor. Several core flavors, such as Chocolate Deluxe and Chocolate Peanut Butter, average under 4 stars from reviewers on the brand's own site. We scored it below the other bars for those gaps; check the box label before you buy.

Who it is for

shoppers who buy protein bars on Amazon

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• 21 g protein in the Chocolate Deluxe bar
• 20 g protein in the Chocolate Peanut Butter bar
• 21 products in its protein bar collection, including Fruity PEBBLES and soft baked bars
• AMMMAZE and soft baked lines alongside the classic bar
• Sold through Amazon from the brand's product pages

Strengths and weaknesses

• Strength: Wide flavor list, from Birthday Cake to Lemon Cake
• Strength: 20 to 21 g protein in the classic bars
• Strength: Easy to buy through Amazon
• Weakness: Product pages send buyers to Amazon, so no list price on pureprotein.com
• Weakness: Nutrition panels did not load as text on the product pages we checked
• Weakness: Customer ratings on its own site average under 4 stars for several core flavors

Key facts

• Protein: 20 to 21 g
• Bar collection: 21 products
• Where to buy: Amazon
• Price: Pending
• Lines: Classic, AMMMAZE, soft baked

Where it ranks

Pure Protein Bar is No. 8 in our Best Protein Bars verdict.