Instant review

Instant, from Instant Commerce B.V., is the newest builder here, on the Shopify App Store since August 2023. It suits teams that design first: the free developer plan lists a Figma plugin, and the listing names Figma as an integration. AI builds a first page from a prompt, and a library of 800+ CRO templates covers landing pages, product pages and sections. The $39 Starter plan removes Instant branding, allows unlimited landing pages and publishes headers, footers and the home page, with 10 theme sections and 3 product or collection templates. Pro at $99 adds 10K A/B test sessions and a custom cart drawer with upsells and rewards, and Business at $249 raises the limits again. There is no free plan for a live store: the free developer tier only works on development stores, so most merchants start with the 7-day Starter trial. Instant's reviews are fewer than PageFly's or GemPages', but its rating is 4.9.

Who it is for

Design-led brands that work in Figma

Price

Free for development stores only; paid from $39 per month (Starter, unlimited landing pages).

Starter $39 / month or $374.40/year and save 20%
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Figma plugin listed on the free developer plan, and Figma named as an integration
• 800+ CRO templates for landing pages, product pages and sections
• Starter at $39 a month includes unlimited landing pages and 1,000 AI credits
• Pro at $99 a month adds 10K A/B test sessions and a custom cart drawer
• Advanced product pages with metadata, subscriptions and bundles

Strengths and weaknesses

• Strength: Unlimited landing pages on the cheapest paid plan
• Strength: Rated 4.9 from 355 reviews on the Shopify App Store as of November 2026
• Strength: Publishes headers, footers and the home page from Starter
• Weakness: No free plan for live stores; the free tier is for development stores
• Weakness: Starter allows 10 theme sections and 3 product or collection templates
• Weakness: A/B testing starts at $99 a month

Key facts

• Cheapest paid plan: Starter, $39 per month
• Free plan: Development stores only
• App Store rating: 4.9 (355 reviews), November 2026
• Free trial: 7 days on Starter

Where it ranks

Instant is No. 4 in our Best Shopify Page Builder Apps verdict.