GemPages review

GemPages, built by GEMCOMMERCE in Hanoi, has been on the Shopify App Store since March 2017 and covers almost every page type the store lists, from landing, product and collection pages to cart, thank you and 404 pages. It tops this list on value: the $29 Build plan removes the publish limit entirely, while most rivals cap pages at that price. Build also includes 400+ prebuilt CRO sections, animation and interaction settings, and 50 version history records per page. The free plan publishes 1 page and still includes the sales funnel and post-purchase upsell tools, so a store can try a pre-sell advertorial before paying. Optimize at $59 adds scheduled publishing, headless pages and 100 theme sections, and Enterprise at $199 is aimed at Shopify Plus stores. The newer GemPages MCP connects the builder to an AI agent. The main limit is theme sections: Build allows 20, so stores that want builder sections inside their theme should budget for Optimize.

Who it is for

Most merchants who want unlimited custom pages on a mid budget

Price

Free plan with 1 published page; paid from $29 per month (Build, unlimited publish slots).

Build $29 / month
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Build plan at $29 a month includes unlimited publish slots for all page types
• 400+ prebuilt templates and theme sections, per the App Store listing
• Sales funnels with pre-sell advertorials, post-purchase upsells and downsells on every plan
• Optimize plan at $59 a month adds scheduled publishing, headless pages and 100 theme sections
• GemPages MCP lets an AI agent turn approved HTML into editable pages

Strengths and weaknesses

• Strength: Unlimited published pages start at $29 a month, the lowest unlimited tier in this list
• Strength: Free plan publishes 1 page and includes funnels and post-purchase upsells
• Strength: Rated 4.9 from 4,266 reviews on the Shopify App Store as of November 2026
• Weakness: Build plan caps theme sections at 20; 100 sections need the $59 Optimize plan
• Weakness: Version history is limited to 50 records per page on Build
• Weakness: No free trial of paid plans is listed on the App Store page

Key facts

• Cheapest paid plan: Build, $29 per month
• Free plan: Yes, 1 published page
• App Store rating: 4.9 (4,266 reviews), November 2026
• Launched on the App Store: March 13, 2017

Where it ranks

GemPages is No. 1 in our Best Shopify Page Builder Apps verdict.