Webflow review

Webflow suits small businesses that have a designer, or are willing to learn, and want a site that does not look like a template. The free Starter plan publishes to a Webflow.io domain with 2 static pages. Basic costs $15 a month billed yearly and covers a custom domain, 300 static pages and unlimited form submissions, but Webflow describes it as for simple sites that do not need a CMS. A blog or other collections need Premium at $25 a month billed yearly, which adds the CMS, site search and form file upload. Selling has its own plans: Standard at $29 a month billed yearly with 500 items and a 2% transaction fee, and Plus at $74 with 5,000 items and no transaction fee. There is no appointment booking on the pricing page, so bookings mean an embed or integration. The editor gives the most layout control on this list, which also makes it the slowest to learn.

Who it is for

businesses with a designer who wants full layout control

Price

Free Starter plan; Basic from $15 a month billed yearly.

Basic For simple sites that don't need a CMS. $ 15 /mo billed yearly
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Basic plan covers a custom domain, 300 static pages and unlimited form submissions
• Premium plan from $25 a month billed yearly adds the Webflow CMS and site search
• Ecommerce Standard from $29 a month billed yearly with 500 items and a 2% transaction fee
• Ecommerce Plus from $74 a month billed yearly with 5,000 items and 0% transaction fee
• Custom shopping cart and checkout on ecommerce plans

Strengths and weaknesses

• Strength: Free Starter plan for building before you publish on a custom domain
• Strength: Fine control over layout without writing code
• Strength: Ecommerce Plus removes the transaction fee
• Weakness: Blog content needs the CMS on Premium, not Basic
• Weakness: No built-in appointment booking listed
• Weakness: Steeper learning curve than template builders

Key facts

• Free plan: Starter, Webflow.io domain
• Cheapest paid site plan: Basic, $15 a month billed yearly
• CMS: From Premium, $25 a month billed yearly
• Ecommerce: From $29 a month billed yearly

Where it ranks

Webflow is No. 9 in our Best Website Builders for Small Business verdict.