Triple Whale review

Triple Whale is the deepest attribution tool on this list and the least transparent on price. The free plan brings paid, owned, subscription and organic data into one view, adds the Triple Pixel with first and last click attribution, and tracks how the brand shows up in ChatGPT mentions and citations, all without a credit card. Foundation adds multi-touch attribution, no-code dashboards, customer segments, custom metrics, a SQL editor and Moby AI as an analyst. Automate adds access to multiple AI models, actions on ad accounts, scheduled reports and creative generation, and Enterprise adds marketing mix modeling, incrementality and geo-lift tests. None of the paid plans shows a price; each requires a walkthrough or a sales call. One practical caveat for Shopify merchants: at check time the Shopify App Store page for Triple Whale said the app was not currently available there, so sign-up runs through triplewhale.com. Its pricing page says 65,000+ brands use it.

Who it is for

ad-heavy brands that need multi-touch attribution

Price

Free plan; paid Foundation, Automate and Enterprise plans quoted after a walkthrough.

Get started for free No credit card required.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Free plan with paid, owned, subscription and organic data in one view
• Triple Pixel with first and last click attribution from day one
• Multi-touch attribution, no-code dashboards and a SQL editor on Foundation
• Moby AI answers questions and automates recurring reports on Automate
• MMM, incrementality and geo-lift tests on Enterprise

Strengths and weaknesses

• Strength: Free plan needs no credit card
• Strength: Free plan also tracks brand mentions and citations in ChatGPT
• Strength: Pricing page says it is trusted by 65,000+ brands
• Weakness: Paid plan prices are not published; Foundation and Automate need a walkthrough
• Weakness: At check time its Shopify App Store page said the app is not currently available there
• Weakness: Retention and Conversion power-ups are paid add-ons below Automate

Key facts

• Free plan: Yes, no credit card required
• Paid plans: Foundation, Automate, Enterprise; prices on request
• Attribution: First and last click free; multi-touch on Foundation
• Brands: 65,000+ according to its pricing page

Where it ranks

Triple Whale is No. 6 in our Best Shopify Analytics Apps verdict.