Target Baby Registry review

Target's registry works best for parents who live near a Target and want to finish the list in store. Eight weeks before the expected arrival date, registrants get a 15% off storewide Target Circle offer that can be redeemed twice, online or at a register, so it covers more than the items on the list. The registry must be active for at least 14 days before the offer is generated, and the offer expires 6 months after it is issued. Target lists a $100 welcome kit with samples from popular baby brands, shipped to your home, plus Target Circle bonuses for milestones from before birth onward. Baby Concierge appointments give personalized registry advice, and parents can gift an appointment to someone else. Joining Target Circle is free. The trade-offs are that the offer can only be used once in a 12-month period and that Target does not publish a dollar cap or the full exclusions list on the help page; it says to check the offer for details.

Who it is for

parents who shop Target stores

Price

Free to create; 15% off storewide completion offer, redeemable twice.

you'll receive a 15% off storewide Target Circle offer that is redeemable twice
Quoted from the vendor pricing page on November 13, 2026.

Key features

• 15% off storewide Target Circle offer, redeemable twice
• Offer arrives eight weeks before the expected arrival date
• $100 welcome kit with samples from baby brands
• Target Circle bonuses for baby milestones
• Baby Concierge appointments for registry advice

Strengths and weaknesses

• Strength: The completion offer is storewide, not limited to registry items
• Strength: Two uses let parents split a large purchase across trips
• Strength: Redeemable online or in store
• Weakness: Registry must be active for at least 14 days before the offer is generated
• Weakness: The offer expires 6 months after issue and can only be used once in 12 months
• Weakness: Exclusions apply and are listed only on the offer itself

Key facts

• Completion discount: 15% storewide, redeemable twice
• Offer timing: Eight weeks before arrival
• Offer expiry: 6 months
• Welcome kit: $100 value, samples from baby brands
• Membership: Target Circle, free to join

Where it ranks

Target Baby Registry is No. 3 in our Best Baby Registry Sites verdict.