Square Online review

Square Online makes most sense for a shop, cafe or maker who already takes payments with Square in person. Every Square plan includes the online store, and Square Free has no monthly subscription cost: you get a website builder with SEO tools, pickup, local delivery and shipping, and selling on search and social, paying 3.3% + 30¢ per online card payment. Square Plus, at $49 per location per month, lowers that to 2.9% + 30¢ and adds expanded site customization, advanced item settings, QR code ordering and subscriptions; Square Premium, at $149, adds real-time shipping rates, advanced reporting and 24/7 phone support. Plus and Premium include a 30-day free trial. Because the catalog and discounts come from the same Square account, items and promotions match across the counter and the website. The trade-off is depth: design options and integrations are narrower than on Shopify or Wix, and paid plans multiply with each location.

Who it is for

shops that already sell in person with Square

Price

Free plan (Square Free); Square Plus $49 per location per month; Square Premium $149.

With Square Plus and Square Premium, the monthly fee applies to each location you run. $0/mo. per location $49/mo. per location $149/mo. per location
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Website builder with SEO tools on the free plan
• Pickup, local delivery and shipping
• Shipping label printing and U.S. shipping discounts from the Square Dashboard
• Apple Pay, Google Pay, Cash App Afterpay and Cash App Pay at checkout
• Plus adds QR code ordering, subscriptions and expanded site customization

Strengths and weaknesses

• Strength: Square Free has no monthly subscription cost
• Strength: Online card fees drop from 3.3% + 30¢ on Free to 2.9% + 30¢ on Plus
• Strength: Discounts made in the POS apply online too
• Weakness: Online card fees are higher on Square Free than on paid plans
• Weakness: Real-time shipping rates and 24/7 phone support need Square Premium
• Weakness: Plus and Premium are charged per location

Key facts

• Free plan: Square Free, $0 per month
• Online card fee: 3.3% + 30¢ on Free, 2.9% + 30¢ on Plus
• Free trial: 30 days on Plus and Premium
• Custom pricing: Over $250,000 processed per year

Where it ranks

Square Online is No. 6 in our Best Ecommerce Platforms verdict and No. 3 in Best Website Builders for Small Business.