Review · Selling online
Shopify Translate & Adapt review
Shopify's own free app for translating store content and adapting it between markets, with a side-by-side editor and automatic translation for up to 2 languages.
By the Comredix review desk · Updated November 13, 2026
- Quality (40%)
- 7.5
- Experience (25%)
- 9.0
- Value (35%)
- 9.6
Translate & Adapt is Shopify's own translation app, launched in August 2022, and it is free. It auto-translates up to 2 languages, or 8 in select countries, and lets you add as many manual translations as you want in a side-by-side editor. The adapt part is useful for stores selling to markets that share a language, for example changing spelling or seasonal messaging between the US and UK. You can localize from the theme editor or from any product or collection page in the admin, and 100+ languages are available. The limits show up as a store grows: auto-sync, which keeps translations current when content changes, only works in select countries, and the listing names no glossary, currency switcher or translation of third-party app text. Merchants rate it 4.4 from 1,381 reviews, the lowest score here, with 19% of ratings at 4 stars. It is the right first step before paying for any other app on this list.
Who it is for
stores that need one or two extra languages for free
Price
Free.
Free
Quoted from the vendor pricing page on November 13, 2026.
Key features
- Automatic translations by Shopify for up to 2 languages, or 8 in select countries
- Unlimited manual translations in a side-by-side editor
- Adapt content for markets that share a language, such as spelling and seasonal messaging
- Localize from the theme editor or any resource page in the Shopify admin
- 100+ languages available for manual translation
Strengths and weaknesses
- Strength: Free, built and supported by Shopify
- Strength: Works inside the Shopify admin and theme editor
- Strength: Listing showed 1,381 reviews at a 4.4 rating at check time
- Weakness: Automatic translation is limited to 2 languages outside select countries
- Weakness: Auto-sync of translations works only in select countries
- Weakness: No currency switcher, glossary or third-party app translation features listed
Key facts
- Price: Free
- Auto-translated languages: Up to 2, or 8 in select countries
- Launched: August 2022
- Shopify App Store rating: 4.4 from 1,381 reviews at check time
Where it ranks
Shopify Translate & Adapt is No. 4 in our Best Shopify Translation Apps verdict.
Alternatives we scored
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