NOW Ultra Omega-3 Fish Oil review

NOW Ultra Omega-3 Fish Oil is the pick for people who have given up on fish oil because of reflux or a fishy aftertaste. Each softgel is enteric coated and odor controlled, and NOW says people who get nausea or reflux from other fish oils should find it easier to tolerate. A single softgel gives 500 mg of EPA and 250 mg of DHA from a molecularly distilled concentrate made from anchovies, packaged and quality tested in the USA. The 90 softgel bottle costs $27.99, about $0.31 per serving and roughly $0.41 per 1,000 mg of EPA and DHA, and the 180 count bottle costs $52.99. It is labeled halal, keto friendly, gluten free and non-GMO. The trade-offs: the supplement facts list the omega-3s as ethyl esters rather than the triglyceride form Viva and Nordic Naturals use, the standard version has a bovine gelatin shell, and both sizes showed low stock on the day we checked.

Who it is for

people who get reflux or fishy burps from fish oil

Price

$27.99 for 90 softgels (90 servings); 180 softgels cost $52.99.

$27.99 90 Softgels
Quoted from the vendor pricing page on November 13, 2026.

Key features

• 500 mg EPA and 250 mg DHA per 1-softgel serving
• Enteric coated and odor controlled
• Molecularly distilled fish oil concentrate from anchovies
• Halal, keto friendly, gluten free and non-GMO
• Bottle made from 100% post-consumer recycled resin

Strengths and weaknesses

• Strength: About $0.31 per serving and $0.41 per 1,000 mg of EPA and DHA
• Strength: NOW says the enteric coating should be easier to tolerate for people with nausea or reflux from other fish oils
• Strength: A fish gelatin version is sold for buyers who avoid bovine gelatin
• Weakness: Omega-3s are in ethyl ester form, not triglyceride form
• Weakness: The standard softgel uses bovine gelatin
• Weakness: Both sizes were marked low stock when checked

Key facts

• EPA and DHA per serving: 500 mg EPA, 250 mg DHA (1 softgel)
• Form: Ethyl esters, enteric coated
• Servings: 90
• Dietary: Halal, keto friendly, gluten free
• Price per serving: About $0.31

Where it ranks

NOW Ultra Omega-3 Fish Oil is No. 5 in our Best Fish Oil Supplements verdict.