Microsoft Clarity review

Microsoft Clarity answers a different question from the profit apps on this list: what shoppers do on the store before they buy or leave. It records sessions, builds heatmaps and lets you set smart events and conversion funnels to find where visitors drop off. AI-driven insights flag patterns in that behavior, and Brand Agents add AI shopping assistants that use the same signals. The Shopify listing says it is GDPR and CCPA compliant with built-in consent, and it names Google Analytics, Google Ads, HubSpot, Microsoft Ads, Optimizely and Zapier among its connections. The app is listed as Forever Free, with no paid tier at all, and it carried 4.6 stars from 2,540 reviews at check time, the largest review count here. The limits are clear: there is no profit, COGS, LTV or attribution reporting, so most stores pair it with one of the profit apps above rather than choose between them.

Who it is for

stores fixing checkout and page drop-offs for free

Price

Free forever.

Free Forever Free All charges are billed in USD.
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Session recordings and heatmaps of how visitors use the store
• Smart events and conversion funnels to find drop-off points
• AI-driven insights that flag behavior patterns
• GDPR and CCPA compliance with built-in consent
• Brand Agents, AI shopping assistants powered by Clarity signals

Strengths and weaknesses

• Strength: Forever free plan on the Shopify App Store
• Strength: Shopify App Store listing showed 4.6 from 2,540 reviews, the most reviews on this list
• Strength: Listing names Google Analytics, Google Ads, HubSpot, Microsoft Ads and Zapier among its connections
• Weakness: No profit, COGS or P&L reporting
• Weakness: No LTV or cohort analysis listed
• Weakness: Measures on-site behavior, not ad attribution

Key facts

• Free plan: Yes, forever free
• Paid plans: None
• Languages: 14 listed
• Shopify App Store rating: 4.6 from 2,540 reviews at check time

Where it ranks

Microsoft Clarity is No. 5 in our Best Shopify Analytics Apps verdict.