Looka review

Looka is built only for logos and the brand assets around them, and its pricing page lays out two clear paths. You can design for free and pay once: $35 buys a single low-res PNG, while $72 buys the Premium Logo Package with PNG, EPS, SVG and PDF files, color variations with transparent backgrounds, unlimited post-purchase changes and lifetime technical support. The second path is the Brand Kit Subscription at $96 a year, which adds 300+ branded assets including social profiles, business cards, email signatures, letterheads, invoices and brand guidelines, and keeps full ownership of the logo after the subscription ends. A $129 tier adds an AI generated website. The editor lets you set colors, fonts and layouts, and Looka says the files are royalty free for commercial use. The main catch is that the $35 option is too limited for print, so most buyers should budget $72. We compared documented features and published prices; we did not run hands-on tests.

Who it is for

small business owners who want print-ready files

Price

Free to design; Basic Logo Package $35 one-time, Premium $72 one-time, Brand Kit $96 a year.

Basic Logo Package One low-res file $35 One-Time Purchase One PNG logo file
Quoted from the vendor pricing page on November 14, 2026.

Key features

• Basic Logo Package at $35 includes one PNG logo file
• Premium Logo Package at $72 adds PNG, EPS, SVG and PDF files and color variations, including transparent backgrounds
• Brand Kit Subscription at $96 a year includes 300+ ready-to-use branded assets such as business cards, email signatures and invoices
• Brand Kit Web Subscription at $129 a year adds an AI generated website
• Royalty-free files for commercial or non-commercial use

Strengths and weaknesses

• Strength: Making logos is free; you pay only when you buy a package
• Strength: Premium package includes unlimited post-purchase changes and lifetime technical support
• Strength: Full ownership of the logo continues even after a Brand Kit subscription ends
• Weakness: The $35 Basic package is a single low-res PNG, too small for most print jobs
• Weakness: Unlimited changes after purchase need the Premium package or a subscription
• Weakness: Brand Kit is billed annually only, at $96 a year

Key facts

• Cheapest package: $35 one-time, one PNG
• Vector files: Premium $72 (PNG, EPS, SVG, PDF)
• Subscription: Brand Kit $96 a year
• Users: Over 20 million small business owners, per Looka

Where it ranks

Looka is No. 2 in our Best Logo Makers verdict.