Burberry Hero Eau de Parfum review

Burberry Hero Eau de Parfum is the woody pick and one of the most reviewed men's scents on Ulta Beauty, with 2,245 reviews at 4.5 out of 5 as of November 2026. Ulta's page describes the scent of a forest by the English coastline: pine needles with benzoin and incense over a trio of warm cedarwood oils. Ulta lists 0.33, 1.6, 3.3 and 5.0 oz sizes plus a 6.7 oz refill, and the 3.3 oz bottle costs $170. The refill screws onto the bottle neck and stops automatically when the bottle is full, but Ulta notes it only fits the 3.3 oz men's Eau de Parfum. That makes Hero a sensible long-term bottle for someone who wants a darker, drier scent than Sauvage or Eros. Points off for value come from the $170 entry price at the size we verified, and Burberry publishes no wear time on the page. We compared listed notes, sizes, ratings and prices and did not wear-test it.

Who it is for

men who prefer woody scents for cooler months

Price

$170 for 3.3 oz on Ulta Beauty as of November 2026.

$170.00 or Size: 3.3 oz
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Top note of pine needle, heart of benzoin, base of a cedarwood trio
• Woody fragrance family on Ulta
• Sold in 0.33, 1.6, 3.3 and 5.0 oz sizes plus a 6.7 oz refill
• The 3.3 oz bottle is refillable
• Rated 4.5 out of 5 from 2,245 Ulta reviews

Strengths and weaknesses

• Strength: Second largest Ulta review count on this list
• Strength: Refill keeps the 3.3 oz bottle in use
• Strength: Woody profile suits offices and cooler weather
• Weakness: The refill only fits the 3.3 oz bottle, per Ulta
• Weakness: Ulta cannot ship it by air
• Weakness: No longevity figure on the page

Key facts

• Price: $170 (3.3 oz)
• Concentration: Eau de parfum
• Key notes: Pine needle, benzoin, cedarwood trio
• Ulta rating: 4.5 out of 5, 2,245 reviews
• Refillable: Yes, 3.3 oz bottle

Where it ranks

Burberry Hero Eau de Parfum is No. 4 in our Best Colognes for Black Men verdict.