Brilliant Earth review

Brilliant Earth runs close to Blue Nile and wins on some terms. Its homepage lists free shipping and holiday returns, a free lifetime warranty, 24/7 customer support, a lifetime diamond upgrade and free 1-year resizing, which is twice Blue Nile's 6-month resize window. The standard policy is a 30-day money back guarantee; items ordered between November 1 and December 15 can be returned through January 15. Shipping is free both ways, so a return costs nothing beyond the time it takes. The return clock begins when the purchase is available for shipment or pickup, layaway orders outside 30 days are not returnable, and removing an engraving before a return costs a fee. Brilliant Earth also runs showrooms and virtual appointments for buyers who want to see a setting first. Its pages showed prices in a non-USD currency from our location, so its USD pricing is pending. Buyers who want a price match on a specific stone should compare against Blue Nile's guarantee.

Who it is for

ring buyers who want free shipping both ways and lifetime cover

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Free shipping both ways
• 30-day money back guarantee, extended for the holidays
• Free lifetime warranty
• Free 1-year resizing
• Lifetime diamond upgrade

Strengths and weaknesses

• Strength: Items ordered from November 1 to December 15 can be returned through January 15
• Strength: 24/7 customer support and showroom or virtual appointments
• Strength: Free resizing for a full year, twice Blue Nile's 6-month window
• Weakness: Engraved fine jewelry cannot be returned without a fee to remove the engraving
• Weakness: Layaway orders outside the 30-day window are not returnable
• Weakness: The return timeline starts when the purchase is ready to ship or pick up

Key facts

• Returns: 30-day money back guarantee
• Warranty: Free lifetime warranty
• Resizing: Free for 1 year
• Shipping: Free both ways
• Holiday returns: Through January 15 for Nov 1 to Dec 15 orders

Where it ranks

Brilliant Earth is No. 2 in our Best Online Jewelry Stores verdict and No. 2 in Best Places to Buy Fine Jewelry.