Big Cartel review

Big Cartel is built for artists, makers and musicians who want a store without running a platform. A free, limited Gold plan lets you start, and Platinum costs $15 per month after a 7-day trial with custom domains, physical and digital products, shipping label printing with up to 90% off shipping, order tracking, design customization and easy-install apps for print-on-demand. Sales tax autopilot, inventory tracking, bulk product edits, a Google Shopping connection and the iOS and Android app with in-person payments round out the base. You can also import products from Etsy, Squarespace and Shopify. Diamond, at $30 per month, adds abandoned cart recovery, scheduled product drops, password-protected products, Zapier connections to 7,000+ apps and priority support. Big Cartel takes cards, PayPal and Afterpay. It is not meant for large catalogs or multi-location retail, so brands with wholesale plans or many SKUs should start elsewhere.

Who it is for

independent makers with a small product range

Price

Free limited Gold plan; Platinum $15 per month after a 7-day trial; Diamond $30 per month.

7 days free, then $15/mo Support for custom domains
Quoted from the vendor pricing page on November 13, 2026.

Key features

• Sell physical and digital products
• Print shipping labels, with up to 90% off shipping, and track orders
• Sales tax autopilot
• Import products from Etsy, Squarespace and Shopify
• Big Cartel mobile app for iOS and Android with in-person payments from your phone

Strengths and weaknesses

• Strength: Free, limited Gold plan to start
• Strength: Platinum covers custom domains and print-on-demand apps for $15 per month
• Strength: Diamond adds Zapier with 7,000+ apps and scheduled product drops
• Weakness: Abandoned cart recovery needs the $30 Diamond plan
• Weakness: Advanced discount logic is reserved for Diamond
• Weakness: A narrower feature set than the general platforms above

Key facts

• Free plan: Gold, limited features
• Platinum: $15 per month
• Diamond: $30 per month
• Free trial: 7 days

Where it ranks

Big Cartel is No. 8 in our Best Ecommerce Platforms verdict.