Avenue review

Avenue is a plus-size store that mixes its own jeans with partner brands. Its jeans page listed 99 items when we checked, with a size filter from 10/12 up to 38/40 and brands including City Chic, ellos, Jessica London, Joe Browns and June & Vie. The house Butter Denim line covers straight, skinny, crop and pull-on high-rise cuts, and the Butter Denim Straight Leg Jean was marked a best seller with 634 customer ratings and a 4.0 out of 5 score. Full price for Butter Denim is $69.95, and the site was taking 50% off when we checked. Its denim fit guide gives exact inseams for petite, average and tall lengths on a cuffable style, which helps when ordering online, though only 11 items each come in petite and tall. Pick Woman Within for more lengths or Universal Standard for premium fabric.

Who it is for

plus-size women who want soft stretch denim in sizes up to 40

Price

Butter Denim jeans $69.95 at full price, often 50% off.

Butter Denim Straight Leg Jean SFCC Price reduced from $69.95
Quoted from the vendor pricing page on November 13, 2026.

Key features

• 99 items on the jeans page when we checked
• Size filter runs from 10/12 to 38/40
• Butter Denim line in straight, skinny, crop and pull-on high-rise cuts
• Petite and Tall size families, with 11 items each
• Carries City Chic, ellos, Jessica London, Joe Browns and June & Vie jeans alongside its own

Strengths and weaknesses

• Strength: Sizes up to 38/40
• Strength: Butter Denim Straight Leg Jean is a best seller with 634 ratings
• Strength: Mix of own-brand and plus-size partner brands in one place
• Weakness: Only 11 petite and 11 tall items
• Weakness: Full price of $69.95 for Butter Denim sits above Old Navy and Woman Within
• Weakness: Fewer trend cuts than ELOQUII or Good American

Key facts

• Size range: 10/12 to 38/40
• Jeans page: 99 items
• Own denim line: Butter Denim
• Petite and tall: 11 each
• Full price: $69.95 for Butter Denim

Where it ranks

Avenue is No. 6 in our Best Plus Size Jeans verdict.